In recent years, with the proposal of “Internet plus”, the number of new forms of business derived from the Internet is increasing, and the connection between various items under the new forms of business is also more closely combined with the progress of Internet technology, big data, cloud computing and artificial intelligence technology. This has led to the era of the Internet of Things, where everything is connected.
In the era of Internet of Things, China’s Internet of Things industry has entered the fast lane
The Internet of Things, as its name implies, is a network connecting objects. In essence, it takes the Internet as a carrier to connect and share information of objects. And in the Internet age, interconnected between items is based on the Internet on the basis of extension, the client has not only limited to traditional Internet connections between people and things, but anything between the exchange of information and communication, the Internet of things is the combination of Internet technology and other modern technology application and extension of time.
The Internet of Things was proposed by Professor Ashton in 1999 and the concept was standardized in the ITU report in 2005. However, after 2010, with the rise and continuous mature application of China’s Internet technology, China’s Internet of Things industry has gradually developed from CTC (Copy to China) to TCC (To Copy China), an innovative global Internet of Things ecological chain, and the Internet of Things has been labeled as “Chinese”.
At the Innovation Conference on the Internet of Things, Mr. Dolby, former Senior Counsellor of the United Nations, shared the theme of the internationalization outlook of the Internet of Things to the guests at the conference, and expressed the hope that the Internet of Things could solve the contradictions in human economic development and bring a better life for mankind. In addition, Mr. Dolby also said that there are more and more Internet of Things enterprises in the world, hoping that such enterprises and institutions can make Internet technology serve human beings and meet human needs.
In fact, the Internet of Things technology has been subtly changing our lives and bringing us a lot of convenience in life. CAI Wensheng, chairman of Meitu, shared his understanding and future outlook of the Internet industry from the perspectives of bitcoin, blockchain technology and token economics. Sogou CEO Wang Xiaochuan showed sogou Lizhi, Sogou Mingyi, Sogou Lawyer and other AI products to the guests by sharing the theme of the great Connection era brought by ARTIFICIAL intelligence.
The Internet of Things can not only bring convenience to our lives, but also improve the economic benefits of the Internet market. With the support of Internet technology and the continuous efforts of various industries, the industrial scale of the Internet of Things in China has been expanding. China’s Internet of Things industry has grown from 260 billion yuan in 2011 to 900 billion yuan in 2017, according to the Ministry of Industry and Information Technology.
Seize the opportunity to build the Internet of Things era with strength
How does China’s Internet of Things industry change from “copycat copy” to “be copied”, and even make the Internet of Things Chinese, and finally expand the domestic industry scale from 260 billion yuan in 2011 to 900 billion yuan this year? The answer may come from the participating enterprises of the Internet of Things Innovation Conference.
The first is superiority in the field of technology. The development of the Internet of Things is inseparable from data. Classifying “things” in the field of the Internet of Things through big data can transmit the information of things more quickly. And analysys, a think-tank, founder and CEO put forward the concept of “data is a new energy” is emphasized the importance of data in the era of Internet of things, analysys through 17 years of development has become a domestic leading big data analytics company, as of September 30, 2017, analysys has covered 2.19 billion intelligent terminal, monitoring more than 2.51 million mobile applications.
In the field of cloud computing and artificial intelligence, 2016 is defined as the first year of artificial intelligence. After a year of technological improvement, the application of artificial intelligence technology has exploded in various fields of Internet of Things in China. The full flowering of mobile payment, unmanned economy and sharing economy depends on the application of artificial intelligence technology and the maturity of cloud computing. With the combined application of big data, cloud computing and artificial intelligence technology, China has become the world’s largest mobile payment market. According to data from McKinsey Global Institute in August 2017, China’s mobile payment data transaction volume reached $790 billion in 2016, equivalent to 11 times that of the United States.
Secondly, the emphasis on capital and the advantages of investment. The combination of Internet of Things technology builds an interactive bridge for “everything can be connected”, and the investment of capital can help enterprises move to market faster. According to forward-looking data, China’s iot market reached 943.4 billion yuan in 2016 and is expected to reach 3.1 trillion yuan by 2022. In this conference, investors such as Chunguangli, Daha Technology and Shenchuang Investment attach importance to the innovation of the Internet of Things. It can be seen that with the support of technology, the support of capital enables the development of the Internet of Things enterprises to have the economic strength to market-oriented.
Finally, after technology and funding are secured, marketing applications can detect whether the interaction between objects is consistent with user needs. In the field of bike-sharing, mobike, after two years of development, has more than 200 million users in more than 180 cities in nine countries around the world, becoming the world’s largest intelligent bike-sharing operation platform and mobile Internet of things platform. In terms of pan-entertainment, the products created by Meitu provide an easy way for beauty lovers to become beautiful, and its monthly active users have reached 450 million. Xiami Music has injected new vitality into domestic music players after ali’s acquisition. In the social field, Tencent, which has created social games and has two social platforms, QQ and wechat, with extremely high stickiness of users, also exceeded 500 billion DOLLARS in market value this year, becoming the fifth largest enterprise in the world.
The market application of technology enables Internet of Things enterprises to get timely market feedback, and the continuous expansion of the number of domestic Internet of Things enterprises and market scale has laid a foundation for the globalization of domestic Internet of Things enterprises.
Only by breaking through challenges can we create an intelligent future
However, the development of the Internet of Things is not plain sailing. In the roundtable forum, leading enterprises in various fields also jointly discussed the opportunities and challenges in the Internet era. From the current development trend of the Internet of Things, the Internet of Things has entered the 2.0 era of innovation and development. In order to truly realize intelligent and globalization, the Domestic Internet of Things industry still needs to overcome two problems.
First, iot products do not really meet consumer needs
From the current market, the diversification of Iot products has become a trend, but in some products, the interaction between goods and users has not been significantly improved. Take face payment as an example, enterprises use artificial intelligence technology to serve consumers and create a more convenient consumption scene for consumers. However, after the introduction of face payment and people’s popularity faded, consumers still focus on scanning code payment, and merchants’ layout of face payment also becomes slow.
Therefore, not all industries derived from advanced technologies can provide services for consumers. While innovating, Internet of Things enterprises need to consider whether their products really meet consumers’ needs, so as to avoid the problem of product flooding when enterprises excessively pursue the industry’s draught, so as to reduce their costs.
Ii. Low penetration rate of Internet of Things cities
The penetration rate of Internet of Things is different in cities with different technological and economic strength, and the penetration rate in China is relatively low at present. The ultimate goal of the Internet of Things is to better serve human beings, but in the process of product interaction and circulation, it will be affected by urban traffic, talent market and economic development level.
According to the 2017 Research Report on Supply, Demand and Development of ARTIFICIAL Intelligence Employment Market released by Zhaopin, both the demand and supply of AI talents are concentrated in first-tier cities. The differentiation of talent distribution makes the intelligent development of cities slow, and the interaction between objects is also slow. According to Berg Insight, the global average penetration rate for the Internet of Things is only about 3 per cent, while in China, the largest developing country in terms of economic size, the penetration rate is less than 5 per cent. Low penetration rate will slow down the development progress of domestic iot enterprises.
All in all, we can see from the Innovation conference of Internet of Things in Hainan that the Internet of Things, supported by technology, capital and market, is affecting our daily life, and the arrival of the Internet of Things era has become an inevitable trend. However, the arrival of the Internet of Things innovation era also brings new challenges. Internet of Things enterprises still need to take user experience as the core and provide better services for more consumers through the upgrade and penetration of Internet of Things technology, so as to realize the intelligent and global development of the Internet of Things in China more quickly.
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110