How did EMAS, alibaba cloud’s mobile r&d platform, successfully escort Double 11 for 5 consecutive years?

On November 11, 2014, the transaction volume of Alibaba’s Tmall Singles’ Day shopping carnival reached 57.1 billion yuan. In 2015, the turnover was 91.217 billion yuan; 120.7 billion in 2016; 168.2 billion yuan in 2017; 213.5 billion in 2018. Five years of rising transaction volumes and record highs have turned Singles’ Day into an annual event for merchants and consumers around the world, and an annual event for the E-commerce industry in China and internationally. As the cornerstone of Alibaba’s IT infrastructure, Alibaba Cloud faces unprecedented technical challenges on the annual Singles’ Day. Alibaba Cloud’s EMAS mobile research and development platform has supported Double 11 for five consecutive years, not only guaranteeing the use experience of alibaba Group’s mobile apps such as Taobao and Alipay, but also supporting the double 11 carnival of tens of thousands of Alibaba cloud developers.

Compared with the ERA of PC, mobile Internet poses new challenges to product research and development. Mobile terminals are faced with a more complex network environment and a more flexible release mode. Mobile network, different operators of different network standards, 2G/3G/4G/WiFi, more complex and diverse. The release mode of mobile apps is also different. Compared with centralized upgrade and immediate effect of PC services, mobile apps face a series of problems such as multiple release channels, fragmented models, long upgrade cycle and coexistence of multiple versions.

Ali Cloud’s EMAS mobile R&D platform provides a system of different products to help developers solve the problems encountered in mobile App development. For example, the HTTPDNS service, which prevents domain name hijacking; Mobile push service to help developers push business news; App development platform, closed-loop management of App development, construction and release; Mobile testing service, support the App release of the full range of testing; Mobile hotfix service for App emergency fixes without the need to go through a lengthy release process. There are more services, oriented to mobile App development, you can visit aliyun official website for enquiries.

In Alibaba Group, we have the most complex and diverse mobile terminal business needs and challenges, as well as the most professional mobile team and mobile technology accumulation in the world. These technologies are exported through ali Cloud EMAS mobile RESEARCH and development platform. We believe that we can help individuals and enterprises in the era of mobile Internet to be faster, more economical and more stable!