2017 is the year of content, today’s toutiao has become a large company comparable to BAT level, multi-level layout of their own business, toutiao, Douyin, Graph worm, volcano video, volcano video because of its tens of millions of contracts dig quick hand Tianyou and other anchors, also immediately staggering what kind of existence is fast hand? At the same time, another brainwashing advertisement, in the big variety show “Extreme Challenge” brainwashing hot broadcast, directly named the big variety show, many students may have been trained in the past occasionally in the wechat group, the group, unexpectedly so rich? Why are Kuaishou and Pinduoduo so popular? Do you have a lot of doubts?

Well quickly

1. New and unique content. Its content is mainly from anchor sharing, rich content, ordinary people sing, ugly but a skill; Anchor self-abuse, self-harm, big stomach; There are chefs to share cooking experience; Sanda athletes share sanda teaching; There are extras to share the acting. These appeal to people from all walks of life, even if you don’t live in a circle, but the down-to-earth life, funny jokes will attract you to watch.

2. There is an operating ecology. Double-click on 666, and now everyone said, quickly anchor maybe you dry the drudgery in reality and boring, may be you are in the kitchen one day will not come out, but see, such as thumb up quantity, volume, soaring, whether can feel comfort, there is a inherent my material will be useful, it will stimulate you better content production, maintenance of your fans, Cha-cha is also fast hand continuously active.

3, can be realized. The platform should do a good job to make content producers have income, kuaishou has also done, live rewards, small video advertising, are some good ways, can not make everyone make money, let some people earn can stimulate others to produce content.

A lot of spelling

1, seize the upgrade gap market. Ali and Jingdong are creating high-quality light luxury upgrades, pinduoduo can take over what they are not willing to do at this time.

2. For the purpose of diversion, attract more products from source sellers. Low-price goods can lead, shipping most express fees can be 2-3 yuan, many sellers themselves is to big factory OEM, cloth left, that is almost net income; There are some family workshops, labor is not expensive, the quality is not high; These are between small profit or small loss, through diversion can achieve profit.

Caught the social, caught the right crowd. The main market of Pinduoduo is complementary to That of Ali and Jingdong. It focuses on the third and fourth tier cities. Friends and relatives have close relationship and have more free time

A more holistic vision

What Kuaishou and Pinduoduo have done more correctly is to capture the right content producers and consumers, give them self-esteem, bring them satisfaction, and complete the entire ecosystem. In this world, many things are not so absolute. The middle class is high on spending, but it is also the most selective, and these have long been seen by the giants, who can be well satisfied. On the other hand, some people are also a big market. Maybe they should think about what they need. Can you make the next fast hand, fight how much? Remember not to despise, let alone despise.

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