Product managers can be categorized by industry region because there are many categories under different products. It can also be classified into front-end, back-end and data product manager according to the responsibilities of the job
Different industries make product managers’ industry experience the key to salary increases. Add in the length of experience, and there is a pay gap between product managers.
Interaction designer is a new position with the development of the Internet. In today’s small Internet businesses, it is difficult to have pure interaction designers, who are product managers or UI designers responsible for interaction design. How to lead and understand the new position of users and human beings, so that users can get the shortest path and the best experience in the product as far as possible, while ensuring the core business of the product
Image from Internet
When a product manager walks with an interaction designer
The product manager is the person who understands the business requirements and sorts them out. The interaction designer is the person who implements the requirements.
But the reality is that a good interaction design is all about sorting out the business requirements, and as a result, the understanding of the business requirements will inevitably be at odds with the product manager. Taking the simplest mouse interaction on the Web side, the product manager will have his own set of interaction logic on how to better highlight the entire button click.
Image from Internet
The example in the picture above is one of baidu interactive materials. The background eye can move with the mouse at any time by sliding the mouse, and the user can click the button by smiling face.
The communication between the product manager and the interaction design becomes a requirements discussion meeting around who has the best implementation to accomplish the product business.
The difference between product managers and interaction designers
For product newbies, it can be difficult to tell what is an interaction designer’s job and what is a product newbie’s job. Because they’re drawing, and the interaction designer’s drawing is better and prettier. To this end, being able to clearly define the responsibilities of the two positions is the basis of division of labor.
Product manager: demand mining, demand sorting, product business model and business model formulation
Interaction designer: requirements implementation, page interaction, highlighting, or page main path
The above is my classification of interaction designers and product managers. If interaction designers really have KPIs, they need to test the effect of page transformation in 1-100 products. The product manager is to verify whether the overall product meets user needs and solve user pain points. Commercial realisation or user pull new results
In the figure above, the product manager only needs to present a trend requirement with a few data points. The units and points of the axes. The interaction designer needs to show the interaction effect of this trend graph, or what kind of graph would be more intuitive to represent the movement of the data.
The following figure is a typical case of data visualization. Interaction designers need to consider the overall interaction effect, while the product manager only provides the data behind, data classification type, document, and data display logic.
Image from Internet
Interaction designers and front-end development
If you have an interaction designer on your team, you have a firm understanding of the architecture of the Internet. The role of the interaction designer can be used to identify the maturity of the team’s Internet architecture. Many organizations also distinguish interaction designers from product managers by their UED department. Unify the requirements of product manager to UED department for implementation.
In addition to good interaction design, it’s important to really present it to the user. Also need a good front-end development, such as the data visualization above is needed front-end visualization development designer. The components it needs are not what a typical front-end developer needs to learn. More interactive components require an experienced student to meet the overall development.
Interaction designers, many of whom have transitioned from product managers or designers, not only need to understand requirements, but also need to be on top of the latest interactions. Understand what is the best way to communicate between the user and the product.
Do you, as a product manager, enjoy these interactions so much that you fantasize about making or becoming an interaction designer? Feel free to leave a comment
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A recent project
In addition, my first book “From Zero to One: PM changes the World” was officially launched as an electronic file. This book summarizes 222 original products, covering the content of product manager interview, algorithm, interaction and other different dimensions. If you are interested, you can reward and leave a message on your email. I will send an email to you around 12:00 noon every day (hope you do not spread support, support copyright). If you need to preview the book outline, jump to the link
A book for yourself and product people: from zero to one.