This is the 11th day of my participation in Gwen Challenge.

First, live experience

In fact, there are several times before live, are tentative live, video number at the beginning of the time, holding the mentality of trying live king of Glory, live very awkward, not the game is not good, do not know how to explain.

The second live broadcast is cooking dumplings, which is a kind of talent show. Because most of the whole process is hands-on operation, and then the steps are explained, so the overall effect is not awkward. The highest number of people online at the same time was 16. I can’t remember the other data. Conclusion: : This type is more interesting, but requires good cooking skills, not every day to cook dumplings.

The third live stream was ProcessOn’s drawing tutorial. At that time, I didn’t know that I could use PC to broadcast, so I used mobile phone to broadcast on the computer screen. It required many times to move the mobile phone camera to show different parts of the screen, and then there was less interaction with the user. Take a look at the data: field view 133, not too bad, most of them come from the circle of friends. Total heat 21, applause 215, new attention 2, these indicators are very low. Conclusion: Live broadcast needs more interaction. I’ll show you how to interact later.

The fourth live broadcast was yesterday’s live appearance, the topic content is around my own. Please continue to see the overall effect.

1. Objective review

What is the overall goal of this live broadcast?

Due to the data of the previous live broadcast, it is estimated that the total audience is 200+, the total heat has no idea, the applause is 5000+, and the new attention is 30+.

Reality: 254 viewers, 351 heat, 8,000 plaudits, 15 new views. In addition to the gap in the number of new concerns, other data is still good, but there is a lot of room for improvement.

Duration of live broadcast: 21:00, expected to end at 10:00, expected to be 1 hour, actual 1.5 hours.

Target achievement: The number of newly added people is not as expected. The total audience is over 200. It’s not bad. Applause reached 150 %. Overall there is progress but also many shortcomings.

Ii. Equipment and scene layout

  • There are two phones: the iPhoneX as the main phone and the iPhone 6S as the backup. The iPhoneX got hot twice, causing the phone to be disabled and immediately switched to the iPhone 6s.
  • Mobile phone bracket: adjustable height and Angle.
  • Small whiteboard: Introduces the explained content.
  • Hangers: Used to hang and hold small whiteboards.
  • Table lamp: Adjust brightness. As the iPhone 6S has low pixels, the lamp plays a big role.
  • Sun Wukong ornaments: personalized ornaments.
  • Sun Wukong tight band: personalized ornaments.
  • Background: bookshelf.
  • Laptop: Make a list of what you’re going to say in advance. If you forget what you’re talking about, you can look at what’s on the computer.

Third, experience summary

3.1 Total audience

The total audience is 254, which is relatively high, thanks to my sharing of two groups of readers and circles of friends.

In addition, there is room for improvement. The live broadcast cover I made is as follows. If it is replaced with a real person’s head or a professional live broadcast cover, the effect will be better. In addition, if it is a girl’s live broadcast, it may be easier for people to click on the girl’s cover.

3.2 Number of Online Users

The number of people online stays between 20 and 30, which represents a real retention number and is quite high. By the end of the broadcast, there was nothing left to talk about, and the number had dropped to 16.

In addition, the iPhoneX was hot and disconnected twice, so it could not be used for 2 minutes in the middle of the process. I was in a panic the first time, but fortunately another phone was reconnected. And the second half I was lian Mai, so I would like to thank lian Mai’s classmate to help me round, this is the benefits of Lian Mai ~

3.3 The total heat is not high

I have not understood the total heat, but read the experience of other students: total heat is the result of weight of several indicators together. For example, the number of historical sessions, historical revenue, current revenue, bullet screen, content quality (retention, viewing duration, number of shares and retweets, number of followers and searches, etc.), interaction (lottery, lianmai), live broadcast duration, valid days of live broadcast, number of short videos and playback times, etc. You need to optimize from these dimensions.

3.4 cheer

There were only 8,000 cheers, not 10,000. I observed that they did better, and they were all over 10,000.

Here’s why:

  • Live tips. I hung up two blessing bags to send two paper technical books (one of them was just opened by myself, and I felt a little distressed), but I did not guide users to hang blessing bags after meeting any conditions. For example, after cheering to reach 10,000, hang a blessing bag. There is still a lot to learn about live broadcast skills.

  • Fu Bag promotion. In addition, I did not tell you that the book was given away in the reader group. If I had told you in the group, more viewers would have come and the retention time would have increased.

  • A red envelope. I sent four red packets, the amount is 5 yuan (10 people), still relatively large, I have entered other live broadcast rooms, generally 1 yuan or 2 yuan. But I didn’t use red envelopes to increase the heat, or live broadcast skills.

3.5 words art

There are tips, and there’s a little bit of finesse in how to thank people for their tips, but I made a big mistake by saying “thank you” instead of “welcome.” Ah, looking for a hole to get into.

In addition, I have been to the popular studio, they call the audience: family. It sounds a little weird.

In addition, when you say thank you, you can make gestures such as heart, love, etc. This effect will be better, the first live broadcast is a bit difficult to open, always feel awkward gestures.

3.6 Adding Attention

15 new concerns, less than the expected 30.

Field view is 254, but focus is only 15.

Cause analysis: There was no effective guide for users to pay attention to my video number during the live broadcast. I was too busy broadcasting.

3.7 the wheat

Lianmai is a good way of live broadcasting, which can not only relieve the pressure of anchors, but also increase their fans. In addition, chatting can also increase the duration of live broadcast.

I’m looking for my former colleague, Lien Mai, who is also a member of our 401 family. So it’s relatively familiar, there’s a sense of intimacy, and there’s a lot to talk about.

3.8 a list of

Dianbang is a list of rewards. I’ve had readers and members of the 401’s call me. Most of the barrage in the studio was from readers and members of the 401 family. They set the mood in the studio. So play live broadcast or to get to know some of the outstanding talents do live broadcast together, so as to grow together. In addition, users can pay attention to the video number of the list, and support each other.

3.9 Sending Messages to the Wall

Posting on the wall is a great feature that brings the commenters closer and makes them feel valued.

3.10 Live duration

The original plan was to finish the broadcast in one hour, but in the end, the broadcast lasted one and a half hours, which ran out of time. The main reason is that even Mike talked a lot in the second half, but we should grasp the time and not be too long. In fact, the quality of the live broadcast behind is not high.

3.11 mentality

I was still a little nervous before the live broadcast, just like the exam. I lay down on the table for a while to relieve the tension and clear my mind. Just be calm when you’re on air.

Fourth, rectification measures

  • Improved live speaking.
  • Make good use of lucky bags and red envelopes.
  • Optimize live cover.
  • Direct user attention.
  • Interact with the audience.
  • Interact with the video number host.
  • Communicate the content of connecting the wheat before connecting the wheat.
  • Cell phone radiator.

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