As companies WeChat ability of extend continuously, more and more enterprises begin to choose WeChat to sediment flow, the marketing touch up to and after buying new, as a focus on digital business of big data analysis and marketing technology service provider, god policy data launch enterprises WeChat digital marketing solutions, using the whole domain label “guest card” fu can business closed loop, For the enterprise private domain flow precision marketing to add chips, effectively improve enterprise operation efficiency, user life cycle value and other indicators.
Enterprise micro exclusive: to create the enterprise’s wechat ecological business closed loop
In 2020, Shence Data proposed the enterprise operation framework SDAF based on data flow, namely the SDAF integrating Sense, Decision, Action and Feedback. Now, based on a deep understanding of enterprise WeChat with abundant precipitation, business policy introduced exclusive god from the operation of the enterprise WeChat framework, namely through “enterprise WeChat customers and staff analysis, based on the whole domain label portrait insight into marketing strategy, enterprise WeChat one-on-one contact and customer group, enterprise WeChat data acquisition through touch and effect analysis” of the operating framework, Create the enterprise’s wechat ecological business closed loop.
Full contact user behavior data collection and analysis, accurate insight into user needs
Shence data supports the collection of user behavior data and the integration of all-channel user behavior data such as enterprise wechat, self-operated platform, small programs and offline stores. According to the classical data analysis model provided by Shence analysis cloud, in-depth analysis of data from all dimensions can be carried out to accurately grasp user needs.
1. Omni-channel behavioral data collection and integration provide the premise for multidimensional analysis
As major enterprises begin to precipitate private domain traffic to the enterprise wechat, more and more enterprises are facing the following two major problems: , enterprise WeChat system shown on the background of clients, customers, increase or decrease in total number, fundamental data such as customer list, already cannot satisfy enterprise finer-grained data analysis, customer demand in enterprise WeChat data left by the data of the App, such as proprietary website platform, customer behavior data can’t in other platforms WeChat synchronization to enterprises, To the enterprise wechat side of the subsequent fine operation pressure
Shenpolicy helps enterprise wechat, App, self-operated official website, small programs, offline stores and other channels to collect and get through behavioral data, easily solve the two problems mentioned above.
2. Combine classical data analysis model to meet multi-dimensional and multi-scene analysis requirements
In 2020, Shence Data will iteratively upgrade Shence Analysis cloud, integrate various data sources such as advertising, user behavior and business operation, and provide more than ten data analysis models. In-depth analysis can be carried out based on the customer data of enterprise wechat terminal to meet the requirements of multi-dimensional and multi-scenario analysis.
Through Shence’s supplement to data sources and the integration of omni-channel data, Little A has basically had A more comprehensive positioning and cognition of her enterprise’s customers on wechat. In the process of communicating with Shence’s customer service, little A has found A great treasure — Shence Analysis cloud. WeChat customer data and policy analysis, cloud cover all scenarios of business analysis and customer insight, small A god in policy analysis in the cloud, with users retained, funnel analysis, path analysis and so on many kinds of analysis model, understand the basic properties of many customers, active situation, consumer preference data content, to better understand customer situation.
Deep insight + precise touch + effect feedback to achieve accurate marketing and service
Shence data enterprise wechat digital marketing solutions, using the enterprise wechat “customer card” to identify unique users, to create a global label, to achieve one-to-one accurate marketing and accurate group delivery based on the global label portrait, and according to the effect feedback, iterative refined operation strategy.
1. All-domain label “customer card” enables commercial closed loop
Enterprise wechat customer card can identify unique users by id-mapping and provide global user tag portraits. In the enterprise wechat sidebar, employees can view individual customer tags and behavior sequences; In the shence background, the enterprise administrator can configure card styles and labels for employees to view.
Although LITTLE A is the shopping guide of beauty counter, little A is also one of the consumers of various brands. He found that some brands push news for him and his needs are far from each other. For example, little A is the father of A 3-year-old child, but the shop assistant of A platform always sends him preferential information about women’s wedding ring. He is obviously a basketball fan, but a platform clerk invited him to participate in swimming activities, although it is a sport, but it has nothing to do with him. Little A realized that this was because those companies did not accurately control his portrait and label.
Unlike most manufacturers on the market, The enterprise wechat digital marketing solution provided by Shence Data can screen customers’ social attributes (resident city, first order time, etc.), consumption ability (consumption times, amount, etc.), consumption preference (category, appearance, etc.), and active status (7 days active, 30 Day active, etc.), decision-making label (spending power rating, activity participation enthusiasm, customer life cycle, etc.), and A series of dimensions, so small A at the time of A customer integral expiring, close to remind customers to exchange gifts deadlines, and recommend the preference of the activities gift, the opportunity to push VIP commodity information at the same time.
2. Build an effective community through one-to-one contact
Shence supports the development of group sending strategy according to customer status cards, and automatically sends group TWO-DIMENSIONAL code through customers’ global labels to achieve accurate group invitation.
In order to avoid making their customer base of “sleeping” or simply “AD group”, small A god through policy support enterprise WeChat customer domain all labels, to push to the customers dedication to buy low “discount” enterprise WeChat group of qr code, light to buy luxury class customer push “high quality fashion” enterprise WeChat group of qr code, Push the wechat group QR code of “live broadcast punch card” to customers who are keen on watching live broadcast.
3, precision marketing plan bid farewell to blind mass
Shenpolicy supports the accurate mass distribution of the operation strategy configured according to the steps of “trigger conditions, audience users, reach configuration, target setting” through the way of “enterprise wechat reach” in the operation plan, and promotes the strategy iteration according to the feedback effect.
Win-win: Use data acquisition and analysis to achieve efficient work
The enterprise wechat digital marketing solution provided by Shence also supports the collection and analysis of behavioral data on the employee side, which not only enables employees to have a clear idea of customers, but also enables enterprise managers to have a clearer understanding and cognition of employees’ working status through the enterprise wechat.
Enterprise managers, for example, can be directly by enterprise WeChat insight staff for various tasks card click and implementation, enterprise WeChat internal application menu click and related behavior, such as convenient employees better to the enterprise managers show their effort and contribution to the value also convenient managers iteration a more efficient way of work.