According to the new oxygen is introduced, the latest round of financing led by LanXin Asia investment group, bank of China international holdings co., LTD., China and Russia two of investment funds “in” “institutions and partners China and old shareholders, it is worth mentioning that this is China’s fifth consecutive investment new weft oxygen, show it for future development of a new oxygen highly positive.
Why have Internet medical platforms exploded in recent years?
Different from other areas of the Internet, Internet medical platform often takes longer time to accumulate due to its “medical” nature. If the online medical information is wrong, it is not as simple as consumers eating a bad meal or buying a pair of shoes of poor quality. It may affect the physical and mental health of patients, and even the safety of their lives. Baidu’s Wei Zexi incident is a bloody lesson. Therefore, objectively speaking, the Internet medical platform will also have more rigorous requirements on itself. It is necessary to continuously invest a large number of human resources to audit and manage the authenticity and accuracy of information on the platform, which requires the operation and management team to have strong medical expertise, so as to distinguish the authenticity from the falsities.
The particularity of medical Internet platform is that it can not only aggregate C end users, because C end users are information consumers, it must introduce professional medical institutions and doctors, who are capable of producing information, providing services, the platform in the field of medical professional degree also puts forward the high requirements, “if you are not professional, No one cares about you when you talk about cooperation, “said Jin Xing, founder of Xinoxygen.
For most Internet-based founders, this medical expertise means taking the team to learn a whole new area, even to the level of expertise, and internalizing it as a core competency of the platform, which often takes a long time to accumulate.
Therefore, if we look at the current mainstream Internet medical platform, whether xinoxygen, Good Doctor or Weidi, Dingxiang Garden, etc., are not achieved overnight, but after 5-8 years of polishing, initial results are achieved, this process is inevitable. A few years ago, Internet medical treatment was sought after precisely because many people did not realize this point, but after several years of precipitation and waves of sand, some real medical platforms have become the final winners, gradually blossoming and bearing fruit.
Is Internet medical treatment a false proposition?
A few years ago, Internet medical development was at a low point, many people have doubts about the Internet medical model, and even think that Internet medical is a false proposition. Indeed, the core resources in China’s medical field are still concentrated in public hospitals, and high-quality medical resources are still scarce. Due to institutional reasons, it is difficult for Internet medical platforms to fundamentally change public medical institutions, which is also the reason why people question Internet medical platforms.
However, The seemingly vertical and niche market of New Oxygen Medical Beauty is actually the most market-oriented segment in the whole medical industry. In this segment, the market share of private medical beauty institutions is as high as 90%. The highly competitive private medical beauty institutions make it easier for Internet platforms like Xinoxygen to obtain the right to make rules, thus forming an “effective market” and promoting the survival of the fittest in the industry, so that consumers can get real value. Changes in consumer prices in the medical beauty industry in the past few years can reflect the value of the platform from one side. In 2013, the mainstream price of an injection of hyaluronic acid in China’s medical beauty industry was 6,000 to 8,000 yuan, but in 2018, the price has dropped to a reasonable range of 2,000 to 3,000 yuan on average. There is no doubt that consumers will benefit the most from this change. Through the accumulation of reputation of “Medical Beauty Diary”, a large number of high-quality doctors can establish their own brand effect without expensive advertising costs.
Recent development plan, new oxygen medical beauty is only the first cut into the consumer health, their future will also gradually into the consumer health care in other areas, including dental, dermatology, medical and other areas, these areas are high degree of marketization, private medical institutions as the leading sector, in these areas, The new Oxygen Internet medical business model can reflect greater value. From these perspectives, Xinoxygen may be the most promising of these Internet medical platforms.
How do Internet medical platforms retain users
Another “pain point” of Internet medical platform is its user viscosity. Users come only when they are sick, and no one is willing to enter a “medical” platform often when they are not sick. This is also one of the bottlenecks in the development of many Internet medical platforms, and Xinoxygen is a “different” in this respect. When you open xinoxygen App, you don’t have the cold, nervous and serious feeling of common Internet medical platforms. Instead, it is more like a place where many beautiful girls chat and discuss. They discuss not only cosmetic surgery, but also skin management, body maintenance and tooth whitening, and the community atmosphere is strong. “We hope that the content is professional, but we should keep a friendly contact interface with users, and do not let users feel nervous and cold.” “Medical treatment is the means, and beauty is the goal, motivation and result,” Jin said. “In fact, many people go for dental care, skin care, and physical examination to maintain a healthy and beautiful state.”
Not only in the App, xinoxygen’s wechat official account and short video are also very popular among netizens. They use very humorous language and the form of entertainment gossip to make boring medical beauty knowledge and aesthetic system very interesting, which is loved by many “oxygen fans”. It is reported that the articles read and videos played by Xinoxygen and new media exceed 300 million times every month, which is also a rare “soft power” among many Internet medical platforms.
Make friends with users, let users feel warm and professional, such a new oxygen future is worth more expectations.