The 618-year promotion is in full swing. Major manufacturers and platforms are frantically issuing coupons, cutting prices and discounting. In order to get ahead of the first e-commerce promotion after the epidemic, they are fighting a price war directly. Xiaobian looked at some cat some east and other apps, it can be said that the 618 big promotion of commodity prices this year, there is no lowest, only lower.
If the price war is just the bait for the major platforms to attract consumers’ attention, then how to do a good job of the conversion of this part of users in the future? How to refine the value of the set up user traffic pool? That’s what we really need to think about.
Help App closed-loop marketing so that all pull new effects can be based on
First of all, how to motivate them to bring more effective transformation to the platform needs to be solved. However, in the process of App recruitment, the trajectory of user behavior is often unable to be monitored by the operator, resulting in ineffective promotion of many activities and impossible to estimate the transformation efficiency.
In order to solve the user operation pain point of App, the developer of MobTech launched the user fission solution. [ShareSDK] can judge the user needs of App by using the data operation as evidence through the sharing track of user fission time and time again, and form a complete user portrait system, which lays a foundation for the refined operation in the later period. The result is an effectively transformed precipitation.
A lightweight way to pull new items without over-interpreting the activity flow
Secondly, how to make new users participate in the new link is not easy to lose? In routine activities, many operators use fission tools, resulting in cumbersome process design and ineffective fission activities.
The non-code invitation function of ShareSDK can greatly simplify the process of operator’s new pulling. In the action of fission and new pulling, the background can intelligently match the user relationship, and the invitees do not need to fill in the invitation code, they can automatically bind the relationship with the invitees after downloading the APP, improve the conversion rate and jump out rate of users, and optimize the user experience.
The fission page is simple and easy to operate to greatly increase the activity conversion rate
Finally, when a potential customer received an invitation from an old user, he could not find the activity page after downloading the App, resulting in the loss of users and even the uninstallation of the App.
In the user fission solution, [MobLink] has solved this problem. After the SDK service is integrated in the App background, the user can download and open the App for the first time, and the scene can be restored, so that all users can directly share the corresponding App page with others, greatly optimizing the activity conversion rate.
Written at the end, 618 big platform for promoting the use of price differential major harvest is a wave of user groups, how to do later refinement operations, will play a play to maximize the value of the stock of the user is the key, with the help of MobTech fission solution, its developers to launch the user can provide more convenient and more efficient for App digital intelligent operation, Assist App to realize incremental realization.