In the era of mobile Internet, traffic is dispersed to apps that can realize various functions. The mobile Internet data that search engines can obtain is still limited to web pages, and search engines have no access to information in various apps. Apps have become the main entry point for most traffic, and the browser’s search engine advantage is getting smaller and smaller.

With more and more content enclosed by each APP, the only way to break through the barrier between the web and mobile APP is to realize the jump between them, which is why Deeplink comes into being. After decades of development, deep links are no stranger to developers, products, and operations.

However, most people’s understanding of deep links is still at the most primitive and basic functional stage. For example, you might know that Deeplink can bypass the home page being linked to and link directly to the content page. You even know that deep links are mainly made by APP developers to actively embed network coding to enable more smartphone users to find relevant information in the application, and to facilitate the jump and browse between different apps like web links to meet customer needs.

However, what you don’t know is that deep links, in addition to allowing you to jump between the App and the web page, can also enable you to recover from the first installation scenario (that is, users who download the App through the share link can go directly to the corresponding content page when they first open the App).

I also did not know that deep links can track user sources, make more accurate data statistics, and help to give more accurate operation strategies.

What’s more, I didn’t know that deep links can also invite users without code, automatically match user relationships, and realize the invitation operation without filling in the invitation code, making it easy to pull new invitations…

Deeplink’s technology has entered the advanced stage of development, and it’s not as simple as people think. Otherwise, the App would not have encountered so many problems when building its own Link function.

Compatibility issues (one platform works, but not another); For example, error messages such as 404, “Link invalid”, “unrecognized connection”, “unable to open link” are likely to appear when the installation is not complete. For example, users can operate many times to open the problem…… That’s why, after more than 10 years of development, Deeplink is still very important, and we are still focusing on the implementation of Deeplink’s source tracing, proprietary short links, and non-code invitations.



Deeplink is a simple way to take users from anywhere to an APP’s content page, which can be indexed by search engines, searched by users, shared with friends, and advertised by advertisers, just like a website page. It is a technology that can greatly improve efficiency and make mobile life easier for users, developers, products and operations.

It is foreseeable that deep links will be applied more widely and deeply in the future, becoming an important link between apps and multiple platforms (QQ, wechat, Weibo, Twitter, Facebook, SMS, major browsers, etc.).