November 27 is the 7th anniversary of Youzan. Also on this day, the cloud Developer contest officially came to an end, and the third runner-up was finally announced. The nearly 6-month “technology marathon” has produced many technical solutions directly pointing to the pain points of the e-commerce industry. And behind this, the wonderful technology development ecology is also gradually maturing. Based on the likes cloud, 85,000 developers are enthusiastically “tweaking” likes.
25 apps were snapped up by merchants because they hit these points
The 25 finalists of the developer competition have been snapped up by more than 2,000 “like” merchants in less than a month after their launch on the “like Cloud” app market. It’s popular because developers’ apps are hitting business pain points. Such as:
Wholesale pain. The champion of the competition — Shanghai Yezi Technology Co., Ltd. developed the “wholesale assistant”, which solved the B2B merchants want to do wholesale through praise pain point. Merchants can sell goods in bulk, set wholesale prices and collect payment in advance on wechat.
The pain of online seat selection. The runner-up, Shenzhen Qianhai Leye Technology Co., LTD., developed the “Seat selection Link”, which allows movie and theater audiences to choose The Times and seats on wechat. After “Yiwu Culture Square Theater”, the largest theater in Yiwu, received all seats, many theaters sold out two months in advance, wechat orders increased by 33% and turnover increased by 50%.
Beauty conversion rate pain. The third place winner, Beijing Meijia Technology Co., caught beauty merchants’ pain point — online channels can’t understand users’ skin quality, so they can’t accurately recommend products. To enter the race “AI intelligent measuring skin solution”, only requires the user to upload a photo face as required, to analyze the user’s degree of pore size, cheeks, color of skin, the nose blackhead, frontal dimensional skin conditions such as water and oil distribution, and according to the users of different type of skin condition, recommend different goods, improve the user retention rates and buy conversion rate.
Cross-border beauty merchant “Whale Shop” is the first batch of merchants to use intelligent skin measurement. Within 10 days, the number of users has exceeded 10,000, and the retention rate reaches 30%. The link conversion rate of product details page recommended by skin measurement is as high as 23.27%.
In addition, “cloud invoice”, which helps merchants to issue electronic invoices online, has been accessed by the restaurant chain “Xiabu Xiabu” and other merchants once it is online, which greatly reduces the cost of manual electronic invoice examination and successfully achieves fee reduction and efficiency increase. “Zinduoduo”, which helps merchants to offer discounts by time, SKU and number of items purchased, saw a one-day sales surge of 300% after being connected to a well-known brand clothing store.
“It is the original intention of Youzanyun to aggregate the power of third-party developers to help solve the personalized needs of merchants. “This competition has stimulated the enthusiasm of developers through intensive development with limited time and competitive pressure.” Yizan CTO Cui Yusong said.
How do 85,000 developers’ tweak ‘likes?
As of the third quarter of 2019, the total number of developers on Youzanyun reached 85,000. What does it mean when these developers are doing technology development on Youzan Cloud?
That means being ready for your core product architecture to be “tweaked.”
Product management, order management, user management, membership card, coupons, marketing, points… Developers can adapt the standard process as long as the merchant has personalized requirements for a particular business scenario. Like building blocks, one layer needs to be removed and modified. Without a strong underlying architecture and services, the building blocks fall apart.
Take the suit customization scene as an example, the developer Hangzhou Minhang Network Technology Co., Ltd. needs to rewrite the product details page with favorable standards to support merchants to set independently in the background, such as support customers to choose whether to embroider words, and even accurate to what font and color to embroider. If the original product architecture was not flexible and extensible enough, it would not have supported such detailed changes.
“We can’t write the software ‘dead’, for example, allowing merchants to customize 40 dimensions, which is too scalable. We need to allow merchants to customize unlimited dimensions. If they need 200 dimensions, we can accommodate 200 dimensions.” Praise cloud front-end development engineer Bear (flower) told reporters.
“Youzan cloud provides strong basic capabilities as support, developers do not need to care about infrastructure construction, system stability, security and other issues, can put more energy into business and development itself, can quickly realize and commercialize ideas.” Min line founder Liang Xiaowei said.
Small applications, big customers
You may not think that a small app launched by a developer is likely to be used in a specific business scenario by a big business with a good reputation.
Own praise cloud application market in revised launched in May this year, developers have built more than 600 applications, covering 21 categories, GMV increased by 300% per month, including anta, pizza hut, sip spoon-feed sip feed, cao cao travel, miss you so much, happiness cake, KFC, Shanghai jahwa, well-known brands have bought different scenarios of applications, To achieve personalized store customization.
“On the basis of Uzan Cloud, the speed of satisfying merchants’ demands will increase by more than 10 times in the future.” Cui Yusong so said. This is also a necessary way for You to “run light” under the background of the simultaneous surge in the number and scale of “like” merchants.