Video cloud scene white paper
“Video should not be seen as a single industry, just like cloud computing should not be seen as a single industry. It will permeate every industry and every scene.” This is exactly what Xu Fanlei, vice general manager of iResearch Institute, talked about the value of video on cloud at the Imagine Ali Cloud Video Panorama Innovation Summit on July 10.
As the base of the big video industry, video cloud is constantly penetrating, and has a deep connection with many industries. Ali Cloud Video Cloud has been focusing on creating new business value with technology. In this regard, it integrates the foresight of iResearch Consulting and the practice and exploration of Ali Cloud Video Cloud. Joint research released the first scene insight report of the video cloud track — “Insight White Paper on the Application of Video Cloud Scenes in China in 2021”.
The demand and supply of the white paper insight into industry, analyzing the key link of the video cloud technology, determine the future development trend, and the more core, focusing on five big cloud video scene – pan entertainment, education, media, Internet platform electricity, collaborative office, dialysis scene all link demand, with multi-dimensional real cases of blind spots, pain points, opportunities, innovation. It is of great value to the innovation of business scene space in the whole video cloud industry.
(See the way to obtain the report at the end of this article)
Video Cloud in the New Era: Demand Analysis on Supply Side and Consumption Side
In recent years, China has continued to promote the construction of network infrastructure, and its information digitization capacity, represented by 5G, data centers, artificial intelligence, and the Internet of Things, has been continuously improved. The communication infrastructure has gradually matured, and the rich media information represented by video has become the mainstream.
From the demand side analysis of the big video industry, the strong rise of short video, video consumption tends to be “short, frequency, fast”.
Affected by the epidemic and with the popularity of 5G network, the number of users of short video continues to increase. Short video has brought a new form of programs and transmission field, and small screen, fragmentation and fast pace have become the trend of the industry. Under this trend, the change of video consumption habits puts forward new requirements for the short video production end: shorter production cycle to ensure the update frequency, clear picture quality, smooth editing rhythm, content planning to keep up with the popularity, etc.
At the same time, high definition towards ultra high definition, video function innovation, experience upgrade. The three departments of the National Radio and Television Administration and the China Media Group have clarified the overall technical route of “4K first and 8K taking into account”, and vigorously promoted the application of ultra-high-definition video industry and related fields. At the same time, it also puts forward higher requirements for technology and services. In addition to meeting the user’s demand for restoring the real perception, it also needs to continue to explore and serve in new application scenarios, such as: telemedicine, security monitoring, industrial manufacturing, etc.
The outbreak has also driven the rapid development of real-time interactive video, with high-bandwidth video communications falling from the high-end consumer tier. With the rise of video phone, video conference, video real-time interactive demand has been emphasized, in addition to applications in the field of education and health care, real time audio and video to social entertainment, financial services, utilities and other fields, application scenarios of the increasingly rich quality, delay and jitter on the image also put forward higher requirements.
From the perspective of the supply side of the big video industry, in the era of video socialization, the industry boundaries are melting and application scenarios are expanding. Video is no longer limited to traditional media such as film, TV and advertising, and new applications such as audio and video calling and interactive live broadcasting have emerged. In terms of content, the emergence of self-made online dramas and short videos has broken the monopoly of traditional media. In form, audio and video calling and live broadcasting are extended to vertical fields such as e-commerce, games and office by virtue of strong interaction. Technologically, the strategic layout of “5G+AI+4K” has promoted the integrated development of new and old media. At the same time, technological progress has also reduced the cost and technical threshold of video production, which has contributed to accelerating the intelligent fission of traditional industries and further broadened the application scenarios.
At the same time, the popularity of intelligent terminals and the decline of traffic charges make the large video industry chain continue to optimize and upgrade, and the whole people participate in video production. Video shooting does not need to rely on professional hardware equipment, the mobile phone can meet the requirements of the shooting function, simple operation, clear imaging effect. At the same time, in order to compete for the market, various types of video platforms keep updating platform functions, expanding application scenarios and lowering production thresholds, so as to attract more traffic and content supply.
In the era of nationwide video, video cloud provides underlying technical support and helps all industries to cross over to the video field. It provides strong technical support in intelligent production, intelligent distribution and guaranteeing fluency through audio and video processing, and plays an important role in video production, supply, dissemination and cross-field application. At the production level, it helps creators process and produce video content efficiently; At the distribution level, the efficiency and accuracy of content resource retrieval should be improved according to the characteristics of content distribution. In the communication way of the strong center, video content analysis and intelligent tags achieve accurate and personalized content recommendation; At the application level, real-time audio and video capabilities guarantee a stable and smooth viewing experience and promote cross-border integration of the video industry.
The video cloud has emerged as a critical infrastructure for the highly competitive, fast-moving big video industry. After years of development, the video cloud has accelerated from the earliest focused CDN to the PaaS service to facilitate the rapid development of video applications, further extending the service chain, and providing all-round support for the whole process of video production, processing, transmission and final consumption.
New Video Scenes on the Cloud: Deep Analysis of 5 Scenes
At present, the highest video cloud penetration scene is still in the Internet pan-entertainment and online education. Video is the core business of both scenarios, and the presence of resources and technical barriers, coupled with the rapid iteration of applied gameplay, highlights the value of the video cloud. With the deepening of the combination of cloud services and industrial Internet, the scenario-oriented capabilities of video cloud manufacturers are strengthened, and the applications in media, education, platform e-commerce, collaborative office and other fields are also becoming more and more.
Internet pan-entertainment scene
Internet pan-entertainment is mainly divided into medium and long video, short video, show live and game live application scenarios. It has the characteristics of large user groups, rich content and diverse scenarios. In the face of the differences between content producers’ own level and the network environment they are in, video cloud can provide solutions for shooting and editing, special effects editing and high-speed uploading. Based on intelligent coding and transcoding technology and media resource management ability, video cloud can accurately push clear and smooth video content to target groups and improve users’ viewing experience.
The epidemic period in 2020 has limited people’s freedom of travel, but it has enabled the Philippine mobile social platform Kumu to capture users’ strong demand for short video services. It uses Aliyun video cloud technology to quickly open the short video market without spending a lot of development costs. At the same time, Ali Cloud provides clients with short video SDK and CDN distribution solutions to help customers quickly build short video business on their own platforms and ensure smooth uploading and playing experience.
Education scene
The education industry covers a wide range of user groups with diversified user needs. Offline educational institutions in the transition to online. Not only does it cost a lot of money, but it also has difficulties in terms of development difficulty, integration and speed of scale up. Starting from basic services, video cloud achieves a balance among fluency, cost, delay and other requirements through real-time audio and video RTC technology, so as to achieve the overall improvement of user experience. In addition, video cloud vendors can also provide more scalability for online education by designing a variety of classroom functions, using additional features such as AI capabilities and copyright protection.
In response to the relevant policies of the Ministry of Education on remote re-examination, Xuexin.com quickly launched the remote interview system for graduate students. Due to the short time before the second examination of graduate students and the lack of video application development experience, the solution needs to be simple and easy to operate and support rapid development and integration. At the same time, anti-cheating, strong supervision and support for high concurrency video communication are also the core demands of the online examination system. Ali cloud video cloud relies on excellent enterprise-level audio and video communication service guarantee ability and rich experience in video conference service to ensure the stable operation of the video interview for graduate students of Xuexin Network and improve the work efficiency of the second interview.
Media scene
Traditional media industry has a set of mature and patterned process of planning, purchasing, editing and developing, which is more rigorous but less efficient. In order to adapt to the media form and consumption habits of new media, it needs to evolve to a more efficient and intelligent production mode. Video cloud can not only provide a distributed content distribution network, but also meet the communication needs of the media industry for high-quality video with lower delay and lower cost through ultra-clear transcoding, narrow-band high-definition, and regeneration of picture quality. Moreover, it can also help the media industry reshape the production process and improve the industrial efficiency with cloud-integrated solutions.
In ali cloud video clouds and the People’s Daily cooperation case, hitting the traditional media production efficiency is low, the transmission channel narrow pain points, a cloud on the AI newsroom collections “policy, filming, editing, hair” integration, let the news video production speed increase over four times, some short video reports from production to distribution of only a few short minutes, fu can both high aging, media reported. This is also the second time that Ali cloud video cloud supports People’s Daily’s two sessions report.
Platform e-commerce scenario
The trend of e-commerce of the platform is obvious, which changes the whole e-commerce body. Previously, only a few large live streaming e-commerce can be seen. However, video cloud has endowed the transformation ability of e-commerce of the platform, so that many content platforms and even start-up companies have a central position of very large traffic.
In e-commerce live broadcast, video cloud is widely used in various vertical classification live broadcast scenes such as beauty makeup, mother and baby, 3C and FMCG. How to solve the pain points such as high concurrency and delay lag of live broadcasting, ensure the quality of live broadcasting, and improve audience participation and enthusiasm are the core concerns of video cloud in e-commerce live broadcasting. In addition, video cloud vendors for enterprise live function module provides a rich variety of products, such as sharing, barrage to watch live, live lottery, etc., meet the personalized requirements, enterprises in the process of live, and through the video encryption, information technology, such as comprehensive to ensure the safety of live, live to achieve high quality solutions to the ground.
In 2019, the live broadcast e-commerce industry broke out. However, traditional live broadcast technologies cannot meet the high requirements of live broadcast e-commerce for real-time interaction. Ali Cloud and Taobao live Streaming jointly overcome the challenge and launched the ultra-low time-delay live Streaming service RTS (Real-Time Streaming). While carrying tens of millions of levels of large-scale concurrency, the end-to-end delay can be reduced to less than 1 second. During the promotion period of November 11 and 618, under the same delay, the lag rate was reduced by 20% and GMV was increased by 5%.
Collaborative Office Scenario
Video cloud provides customers with open, reliable and intelligent conference services through stable and reliable IM and audio and video communication in collaborative office applications. Based on video conferencing technology, video cloud manufacturers provide multi-mode deployment of public cloud, private cloud and hybrid cloud to help enterprises quickly build multi-terminal intercommunication and simple and easy to use conference collaboration applications. In addition, the multi-terminal SDK can meet the access needs of different end users, and meetings can be directly initiated in each end APP. Through the “cloud integration” solution, customers can join the meeting anytime and anywhere to improve the communication efficiency.
In 2019, Yuexiu Real Estate cooperated with Dingding, Ali Cloud and Lanling to create a fully connected, digital and intelligent mobile centralized business processing platform — Yue Work (exclusive version for Dingding large enterprises).
In terms of video conferencing, Yuexiu Real Estate has daily requirements such as business analysis meeting, program seminar, on-line work, training and learning. By integrating Yuexiu work with third-party video conferencing system, it provides a more simple and convenient membership experience while using the existing mature video conferencing system. For a large enterprise with a scale of 16,000 people, the improvement of collaborative efficiency is self-evident.
In addition to typical scenes such as Internet pan-entertainment, education, communication, e-commerce of platform and collaborative office, video cloud also begins to explore new fields such as new social networking, new finance, new medical treatment and cloud games, driving greater market value and imagination space.
The future of the video cloud: extreme technology, low code, interaction, AI empowerment
Technology acme: video processing and transmission link is the key direction of video cloud technology. To present higher quality video with higher compression ratio, to ensure low delay, to remove jitter and to resist packet loss in the environment of high concurrency and weak network, is always the key index of the technical strength comparison of video cloud manufacturers. In the future, video cloud manufacturers will further refine the algorithm, and actively cooperate with Intel and other hardware manufacturers to continuously pursue high-definition, real-time and interactive.
Low code development: relatively open to traditional software, low code development platform has the characteristics of high development efficiency, strong configurability, strong usability, etc. In recent years, many manufacturers began to make APAAS platform for audio and video solutions. In the future, it will continue to penetrate the audio-video industry through functional assembly and open interface to flexibly meet the audio-video requirements of application scenarios.
New interactive experience: 5G infrastructure construction has provided the basic conditions for the development of high-tech video. In the post-epidemic era, people’s entertainment and consumption habits have shifted from offline to online, so the development of high-tech video can be said to occupy “the right time, the right place and the right people”. Interactive video, immersive video, VR and cloud game, as the new high-tech video formats produced by the superposition of 5G infrastructure and ultra-high definition video, give full play to the ability of video to enable thousands of industries.
AI Enabling the whole chain: Intelligent video production connects various capabilities of video AI with basic video cloud services to enable production links and improve the efficiency and quality of video production. AI not only strengthens the production link, but also forms the strong power of the whole chain in the processing, transmission and consumption links. The deep integration of AI is becoming the key to the innovation of the big video industry, and the breakthrough of the future video cloud technology will be driven by artificial intelligence based on deep learning to some extent.
The White Paper on Insights into the Application of China’s Video Cloud Scenes in 2021 has been officially launched. Follow the official account of Video Cloud Technology and reply to the White Paper to see the full report.
“Video cloud technology” is your most noteworthy public account of audio and video technology. Every week, you will push practical technical articles from the front line of Ali Cloud, where you can exchange ideas with first-class engineers in the field of audio and video. Public number backstage reply [technology] can join Ali cloud video cloud product technology exchange group, and the industry’s big names together to discuss audio and video technology, get more industry latest information.