On January 11, 2016, the PRO version of wechat Open Class was held in Guangzhou. In the morning of the main forum “wechat Power”, Zhang Xiaolong, senior Executive vice President of Tencent and president of wechat Business Group, was the first to speak on the stage and shared the four values of wechat:

  1. Everything is based on user value;
  2. Let creation give full play to value;
  3. Good products are disposable;
  4. Commercialization should be invisible as much as possible.

In sharing, Zhang stressed that there are no privileges on the wechat platform, and that privileges create comparisons among users, which goes against wechat culture.

When it comes to the second point, “let creation play its value”, he said that the content with large traffic is not necessarily good, wechat will try to support good content, so that valuable things can play their value.

In the speech, Zhang Xiaolong also interspersed a collection function of the use of skills: restaurants, restaurants can be added to the geographical location. Our colleagues are also used to using the collection function to save the takeaway menu near the company. By adding labels to the collected information for simple classification, a good retrieval effect can be achieved. For us, the collection function is just like a simple and fast version of cloud note application.

As for the saying “good products run out of time”, many people may have heard it for the first time. Zhang xiaolong explained that according to the data, they found that users spend too much time in wechat. Zhang believes that products should not kill users’ time, but let them leave, so that users can efficiently complete their work. That’s why wechat reminds users of adding friends and sets strict limits on the number of messages they can send from their subscription accounts.

On the issue of commercialization, Zhang Xiaolong said, “Many people are more anxious than us about the commercialization of wechat, but we believe that good products and user value, experience is not contradictory.” After a year of slow development of friends circle advertising, users not only do not dislike, and sometimes even have some expectations, which proves that “invisible commercialization” is feasible, and even can be said to be successful.

Finally, Zhang xiaolong revealed an exciting news:

We hope there is a new form of public number, this form of the following users pay attention to a public number, just like the installation of an APP, he wants to find the public number, just like looking for an APP. This public account will not send things to the user, very quietly exist there, when the user needs to find it is good, this is a new form of public account we are discussing, called application number.

In the transformation of several years, wechat public platform has gradually become the main channel for many people to receive news, knowledge and energy information. At this point, it can be said that this platform has changed the reading habits of some netizens. From “chat tool” to “information platform”, wechat has taken a successful step. Someone once joked:

Sooner or later, wechat will become an “operating system”.

And the birth of the application number, is not wechat to the “operating system” that step?

The picture is from wechat Open class