Youku wallet in my heart

Nothing is more frightening than not having that blue lotus in your heart.

Always start with a sentence that doesn’t have much to do with the topic. But this sentence really expresses my feelings. Or to get back to the point, after the study of payment related architecture last time, I took time to interview for a try. The interview result is unknown, but the interviewer left a topic, from my understanding to see how youku wallet’s user center should be designed.

In fact, this question was mentioned in the interview. At that time, I had some doubts about how to understand the user-centered concept mentioned by the interviewer and confirmed it. He’s referring to everything that users do with their accounts. But still not assured, in the beginning to do this problem, or from the beginning of the problem.

I. Understanding of the topic

Before the interview, has been preparing, that is, regular login youku wallet operation. It is mainly divided into four parts:

1. My home page: Basic account information and recent transaction records;
2. Account setting: basic account information and payment management Settings;
3. Transaction record: complete transaction record view;
4. Security center: setting security information.

At first it dawned on me that the interviewer meant user-centric only in terms of account Settings. But actually, if we consider the implementation of this part alone, the function points are too focused and there is not much room to play. Therefore, the user center is ultimately understood as the whole Youku wallet user login to achieve the situation.

Second, the analysis

After confirming your understanding of the topic, start analyzing it. Start with two parts:

1. The competing goods

It simply analyzes the function range of Alipay and netease Alipay (consumer end). Basically, there are three types of functions: 1) Accounting information, which refers to the relevant query of its transaction record and provides rich screening items so that it can have a clear understanding of its transaction behavior on the platform. 2) Payment services: provide convenient payment services for targeted user groups. For example, The group that Netease Bao serves is the user of netease’s related payment services. It aggregates the main payment business (game point card recharge, etc.) so that users can complete all payment operations by changing the payment platform. The new version of Alipay goes one step further and subdivides its services into financial management and life services. 3) Account management, setting and managing information related to accounts. Basic information includes personal information, payment information, security information, etc., and some Settings are extended by business relationships. For example, alipay has a large number of businesses and has different account systems on different business platforms. Therefore, unified management of accounts on these related business platforms is required.

In addition, the home page is also an important part. This section usually displays the important information in the above three functions, so that users can fulfill the frequent needs on the home page without multiple clicks. For example, Netease Treasure will put the point card recharge on the home page, after all, the point card purchase of netease games is the most important scene in the business.

2. The walkthrough

To actor cool purse itself also undertook walk check. In the process of walking check, it was found that the account setting and part of the function of the security center are homogeneous. To be precise, the account setup contains the security center part. I speculate that the security center is a separate part of the content, which may be to let users have a higher understanding of the security of Youku wallet. At the same time, remind users to improve their account security measures.

3. Summary

Combining the results of competitive product analysis and walk-through analysis, there are two main problems in product design: 1) homogeneity of content; 2) lack of payment service

Therefore, the product design is optimized around these two points.

Third, product design

As a conservative, I ended up designing the product into four parts: my wallet, transaction record, account setup and service center.

My wallet

My Wallet is the concept of home page. Users can see their important information (account information and transaction information) in my wallet and pay for commonly used services conveniently.

2. Transaction records

Transaction records assume that users can view their complete transaction behavior information in multiple dimensions.

3. Account Settings

The account setting merges the Settings of the original security center, so that users can complete the management and setting of the complete account information in the account setting.

4. Service center

The service center aggregates all the paid business scenarios under Youku Tudou (One Group). Users can conduct relevant payment operations in a one-stop shop here, and promote other new or important payment services of the Group.

Four, the last

The work of product design has been sent, but the result is not yet available. In the process of finishing, I also reflected on the whole process. There are three main aspects: 1. Is the presentation of homework reasonable? The way I chose to render it was axure’s export draft and PRD. But in hindsight, the assignment was given to the boss of the entire Youku wallet team, which was too low-end. A more appropriate way is to organize the page into PPT (or export the PPT as A PDF), so that you can express the logic and reasons of your thinking more clearly. 2. The details of product design are not carefully enough. Some product features and interaction details may not be well thought out due to time constraints. Now think about the security information (youku wallet security) is very important, so how to express in the product is also a problem to think about. 3. Not enough thinking about the future of the product. Here refers to the breakthrough of the actor cool wallet. Because it is designed as it is now, it only serves other businesses of the group as a seemingly very important link. That is, if there is any new business in the group, we will make up for it and add relevant functions to serve you well. But that’s not to say don’t do it, just whether there’s more room on top of that. One idea is to open up, integrate the core video technology capabilities of Youku Tudou, deposit the technical capabilities of the link between video and payment, and open it to third-party developers, so that entrepreneurs in the video field can more conveniently realize the ability to pay (especially on the mobile end).

Anyway, we’re on our way.

Above, thank you ~