During product design, we will encounter many problems, fall into traps, and many mistakes will not be known in advance. So today I’ve summed up some common differences and contrasts between expectations and reality, echoing the lyric: “I can’t give you what you want; I can give, but not what you want to have;

1. People don’t see eye to eye on things

To take a simple example, the manufacturers of knives must hope that people can use their products to cut vegetables and meat, but people still use them to hurt people. So why do users deviate from our expectations when using our products? For users, most of the time, the way is not so important, as long as it can achieve a certain effect, to achieve a certain thing, the process, attributes and ways are not important. Such as business assistant personnel in the plan, thought is the person who planned will send the notice, let it come to the meeting, unplanned personnel at the same time also can attend the meeting, but the actual use, all the people all become the unplanned, for the purpose of training is to attend the meeting of people can come and be able to sign up on line.

2. Users have never been logical creatures

Talent pool, for example, the inside of the department to mobilize the remark, we think it is a very serious operation, fill out the information step by step, and must note good reason, so note is required, but the use of the actual user note is literally fill in, even if they could asked for reasons, he will not ask, all later changed to the required. This shows that more of the restrictions on interaction are self-imposed. Therefore, when designing products, we should not only have design thinking, but also pay attention to the user’s usage scenarios and processes.

3. We’re overwhelming our users with useless information

4. Don’t try to break the mold. Not everyone is focused on innovation

Example: Tax loan calculator Q: “What is this?” Q: “What should I do?” Q: “Why do I need to fill out so much information?”

In this example, we violated a basic rule: don’t keep the user busy thinking. Sometimes, sticking with a well-established existing solution can lead to better results than using a completely innovative strategy, which allows users to better use the product based on past experience rather than being confronted with something they’ve never seen, can’t understand, and is confusing.

5. People speaking

6. Stop asking users what they want

It’s not hard to find out what people think about what they already have, but it’s not always easy to make reliable predictions about the future. Just like when we go to research, they will say they want this and want that, but can the demands they put forward really solve the existing problems thoroughly? The answer is “not necessarily”, so a good product should not only meet the real needs of users, but also include some needs that they are not aware of yet. For example: Share house sources within the mini program Considering brokers are unwilling to use the APP, that is, after planning broker shops, they take a strange approach. The houses shared through the mini program, and many contacts and phone numbers will become their own. Therefore, it is not possible to explore whether the product provides users with what they need only through inquiry or research. You need to understand your users’ future vision, their innermost desires, their innermost needs, combine that with research — and then start designing and finding solutions.

conclusion

In the design as far as possible to stand in the user’s point of view to consider the design, it as a small white, found problems, solve the problem