Abstract:Recently, Huawei Cloud TechWave cloud native media service special day was successfully held online. Huawei Cloud Audio and Video Service has been officially upgraded to Huawei Cloud Media Service. What is the driving force behind the upgrade? What is the new layout of Huawei Cloud in the audio-video and media industry? Xue Hao, general manager of Huawei Cloud Media Service Product Department, made a comprehensive interpretation on the special day.
This article is shared from Huawei Cloud Community “Huawei Cloud Xue Hao: Media business into a comprehensive cloud era, cloud native is an inevitable choice”, the original author: audio and video steward.
Recently, Huawei Cloud TechWave cloud native media service special day was successfully held online. Huawei Cloud Audio and Video Service has been officially upgraded to Huawei Cloud Media Service. What is the driving force behind the upgrade? What is the new layout of Huawei Cloud in the audio-video and media industry? Xue Hao, general manager of Huawei Cloud Media Service Product Department, made a comprehensive interpretation on the special day.
Media business is changing rapidly, from traditional paper media to broadcast and TV, from graphics and VOD downloads in the PC Internet era, to the popularity of short videos and live streaming on the mobile Internet, as well as the rapidly rising interactive videos and cloud games. VR/AR, hologram and Metaverse are also entering reality.
“Three Mountains” Restricting the Development of Media Industry
One is that in the world of media production, from Avatar in 2009 to Alita in 2019, the amount of computing power required behind the stunning images has grown exponentially. At the same time, content production efficiency is extremely low, and the distribution of production islands is fragmented. In addition, high quality content files are increasingly large, relying on manual and hard disk transfer, time-consuming and laborious. These problems greatly limit the mass production of media content.
Second, in the field of media distribution, according to the forecast of professional institutions, the global traffic will increase by 12 times in five years, with high-quality and interactive video becoming the main growth force. There are also challenges behind the growth in traffic: high bandwidth costs, more real-time interaction requirements, and the current network structure is complex, fragmented and difficult to communicate.
Third, in the field of media applications, video sharing has become the mainstream, while basic innovation is weak, business homogeneity is serious, and new business innovation is becoming more and more difficult. The core reason is that the threshold of VR/AR industry is relatively high, which involves collaborative innovation in multiple fields. How to connect the technological innovation in multiple fields and shorten the industrial chain gap is a question that every media practitioner should consider.
From audio and video to media services, cloud native has become an inevitable choice
In order to solve the “three big mountains” and solve the key problems restricting the development of the media industry, cloud native has become the only solution, because cloud computing, AI and other technologies have brought advanced productivity, which will greatly improve the production and distribution efficiency of the media industry.
In the field of media production, Huawei Cloud has launched full-process media production services and changed the mode of media production by using cloud native technology. In the shooting stage, it provides virtual shooting and 3D shooting services, breaking through the limitations of human and physical, so that high-quality content production can be carried out anytime and anywhere. In the production stage, the production cycle is greatly shortened through fast uploading, real-time rendering and transcoding. At the same time, cloud production services are provided to realize full online media production tools through cloud desktop and realize simultaneous remote editing by multiple people. In the release stage, cloud distribution services are provided, which can be released to multiple channels easily with a single key. Transmission and distribution are realized to protect intellectual property rights and prevent piracy.
In the media distribution stage, many factors such as experience, efficiency and cost need to be considered to achieve the optimal balance according to different businesses. Based on this, Huawei Cloud reconstructs the media network, that is, through a unified architecture, to achieve a wide coverage of the world, and to achieve three layers of decoupling from the application layer, the transport layer and the network layer, supporting full-mesh omnidirectional distribution. In terms of resources, it adopts distributed edge and container-based deployment, supports flexible expansion, realizes multi-protocol efficient support, resource scale reuse, time-sharing and peak error, and intelligent scheduling. In terms of application, it provides millisecond level live broadcast with ultra-low delay, and self-developed congestion control algorithm to realize reliable transmission in weak network environment. At the same time, based on SLA and intelligent QoS guarantee, automatic network operation and maintenance are realized. Through end, edge and cloud collaboration, Huawei’s full stack technology advantages are utilized to provide customers with more efficient and higher quality media distribution services.
In view of media application innovation, Huawei Cloud suggests to take the cloud as the foundation and connect all kinds of digital capabilities together to form large-scale continuous innovation. Huawei Cloud, based on its own practice, integrates Huawei’s technology accumulation in computing power, media, communications, AI and end-to-side cloud collaboration. Huawei Cloud Conference, which has been polished by 180,000 Huawei people, is open and shared to the industry in a service-oriented way, enabling innovation in the industry. Benefiting from the cloud, Huawei Cloud Conference not only provides professional conference services and becomes the first choice for national conferences, but also can be integrated into multiple industrial application scenarios as a PaaS service, agile development, flexible innovation and enabling industries.
Media AI is the high ground of media business and is changing the way media is produced, developed and applied. Based on the Pangoota model, Huawei Cloud is also constantly improving its media AI capabilities to help media businesses achieve higher efficiency and better experience.
Huawei cloud native media services, grow with the industry
In the media business pentium forward at the same time, cloud native become an inevitable trend. Huawei cloud from the av upgrade to cloud native media service, first of all, based on huawei cloud infrastructure in the world, using cloud native technology, reconstruction of media network, play media foundation, then focus on the media production and processing, distribution and application of the three scenarios, provides the high quality media services, to help the industry improve media production and distribution efficiency. Finally, with technological innovation, we will integrate into the upgrading and development tide of thousands of industries, and grow together with industry partners and customers. Cloud Primary Media Services looks forward to working together with you to promote industry upgrading through technological innovation, achieve higher efficiency, create better experiences and better embrace the future world.
Click on the attention, the first time to understand Huawei cloud fresh technology ~