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Winds in winter has been to

Under increased state regulation, online education is in a mess, and share prices have nearly halved. The IPO plans of three major online education companies, including Ape Tutor and Homework, have stalled. Good Future, which is publicly traded, has seen its share price fall from $63.50 this year to $21.70, a 65% drop in its market value.

Compared with last year, this year’s online education summer preparation period of marketing significantly tightened: from the initial advertising disappeared in the elevator, outdoor and other occasions, to the information flow advertising suspended, and then to the public number was suspended. Compared with the 2020 summer online education advertising war, this year’s summer advertising, the average daily consumption of nearly 90 percent. In former days almost crazy advertisement is put in, for today cash flow is tight, capital chain fracture buried hidden trouble. When the tide is out, you know who’s swimming naked.

Online education is laying off workers

On May 27, the founder Chen Xiangdong held an internal meeting, the company took the initiative to shut down the information flow and live broadcast business, its business for preschool children Xiaozaoenlightening was also shut down, expected to lay off about 20% of the staff.

Compared with who learn to “kill decisive”, more online education companies are actually cutting costs, quietly premeditated layoffs.

On the evening of June 16, the topic of “Xueersi layoff” became a hot topic on Weibo and reached a high point the next day. The topic has been read more than 5.7 million times and discussed nearly 1,000 times.

Homework’s IPO plans have been put on hold and it has begun laying off workers, according to people familiar with the matter. Byte’s education business has held frequent high-level meetings in recent weeks, and a wide range of business and personnel changes are on the way.

What should we do about the coming wave of layoffs?

As the winter of online education approaches, we must stick together for warmth. In the face of violent layoffs, we should be calm about taking up legal weapons to safeguard our own interests. In order to help you find a job, we recommend 1000+ people to you.

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