According to the latest statistics, in The whole month of March 2018, there are only 1.2 million public accounts, while the total number of public accounts is more than 20 million, if the number of 1.2 million accounts, 94% of the public account stopped updating.

As once the tuyere, why was the public number abandoned by many public number owners?

1. It is difficult to absorb powder and serious to drop powder

It is difficult to absorb powder, drop powder seriously, and the opening rate is greatly reduced. Due to the serious homogeneity of the public number content, many no features, can not continue to produce high-quality articles on the number was gradually abandoned by fans. Many xiaobian said that now are fast suffering from a document phobia: fear of increasing the number of powder than the number of powder.

Content output is difficult, and originality is even more difficult

If it is out of personal preference, very few people persist in continuous production; As a small company, let special personnel responsible for a long time, and even put in some activities, but slow to see the benefits, only reluctantly give up.

3. It is difficult to realize

Although a large head AD has been pulled by tens of millions, there are still a lot of advertisers waiting in line, but the small and medium are basically in the predicament of no ads to accept.

As for the main income of traffic, the income of each click is about 0.2-1 yuan. But there are also operators revealed that the number of hits one day exceeded 30,000, and the income was only 110.59 yuan, and this income is not enough for a half day’s salary of an ordinary small editor.

Once received the advertisement, but also worried that fans antipathy advertising, large quantities of powder off. After all, the cost of powder absorption is not low, too much off the powder outweighs the loss.

Now the public number owners how to get rid of the current predicament?

1, public number + small program into a new way

Before the public number to do e-commerce, generally through taobao diversion and micro mall to transform. But the micro mall experience is not good, to Taobao diversion conversion rate is poor. Now the emergence of small programs, so that content + e-commerce model is easier to go through.

Most of us know that “Rebecca’s World of Imagination” launched its eponymous brand on the mini app “Rebecca Official” for the first time, and 3 million products sold out within 2 hours. “Yu Xiaogo” chose to embrace small programs, started e-commerce, and realized a life reversal from 20 million yuan in debt to 46 million yuan in income; The sales volume of “One piece” in the small program is nearly 15 million yuan, accounting for 30 percent of the total sales.

2, small program e-commerce trend, how to seize the opportunity

Jingdong, Vipshop and Mogujie have all begun to make small programs for e-commerce, while public accounts have more advantages than pure e-commerce in turning into small programs for e-commerce — using content to guide purchases.

Content e-commerce is a new trend, the combination of public number and small program, is a new idea for enterprises to get rid of the dilemma of public number, go or not to see whether enterprises understand the Internet operation, but might as well to make a new attempt to find new exports for enterprises.