The business world is always a competitive space, and as a business owner, you must continue to think about new ways to bring new business to market, and there’s no better way to do that than using social media.
Now, I know what you’re thinking: Why reinvent the wheel when my marketing strategy is working so well?
While your current marketing strategy is working well now, you need to stay ahead of the competition in order to remain successful in the future. And, to be honest, you can’t expect to stay ahead if you don’t go where your customers are.
The truth is that social media, and Instagram in particular, have taken the business world by storm. With about 500 million daily active users, you’d agree that Instagram is one of the best social networks out there. Therefore, your best bet for advertising success is to share high-quality photos and stunning visuals on Instagram. In addition, about 80% of people on Instagrama are fans of one or more businesses, so you’re more likely to get noticed through user-generated content, interest-based ads, brand awareness, and increased click-through rates.
But it’s not enough to just have social media and post photos! You need to take your advertising strategy up a notch.
If you’re part of a conglomerate that hasn’t yet taken advantage of Instagram and all that it offers, you’ll be happy to know that it’s a lot easier than you think. In this article, we’ll look at how best to advertise on Instagram to get the results you want and learn what Instagram ads are all about.
Instagram is growing and growing fast! And while it doesn’t have as many users as Facebook, Instagram has become both a young and an old user base, and it looks like it’s only going to get bigger and better. In fact, about 55 percent of 18 – to 29-year-olds in the United States use Instagram, according to a Pew Research Center study. However, there are several other reasons why Instagram has become so popular in business, in addition to its large number of users. These include:
Targeted advertising systems
One of the reasons Instagram ads are so successful is because it’s a targeted approach to advertising. You can select a specific group of people to sell your product to, or even narrow it down. This way, you can control who sees your AD and make sure it appeals to them.
Success proves
You might think Instagram is just another failed advertising attempt, but it’s not. In fact, if you’re still skeptical of Instagram’s approach, the site offers a variety of brand case studies that have used Instagram advertising with success.
High participation rate
Instagram has the highest participation rate. Higher than Facebook, higher than Pinterest and certainly higher than Twitter. In fact, according to a survey conducted by Yotpo, Instagram traffic stays on the site 62% longer than Pinterest, 45% longer than Facebook, and 40% longer than Twitter. Perhaps best of all, Instagram users not only stay on the site longer, but they also buy items at higher prices, which means you also have a higher chance of selling your product. Instagram group control, multi-account management system