Blue is still a safe color, when your product or website fit blue temperament, might as well choose it, but always remember: choose the color of their own products, is the right choice.

You might have guessed that this article is about blue. Blue is without a doubt the most important color in UI design, and the most widely used and commonly used color. On your phone, many apps have blue logos and their UIs are dominated by blue. Facebook, Twitter, Shazam, Safari, Alipay, Zhihu, Behance, etc.

So why did everyone choose blue?

There are many reasons, but the main ones are the following.

1. Most users like this color

Research points out that the vast majority of people like blue, which is considered to be the safest design color in the world.

2. Blue is associated with nature

The clear sky and pure water are beautiful blue most of the time. They represent good weather and healthy water. This closeness to nature is deeply embedded in human genes, which is externalized as a preference for blue.

Blue is the color of the sea and sky, the color of nature.

3. Blue is also a common color for UI designers

From a UI designer’s point of view, this is a generic and useful color. Among the common colors, red, orange and green all have a strong emotional impact on users. Yellow is often used as a warning, red can awaken the passion of users and also show danger, while green is often related to health and safety. Compared with them, blue is obviously more widely used.

4. The emotion conveyed by blue is more abstract

Blue conveys a more abstract emotion, and can also convey feelings of “innovation” and “technology.” So when a company adopts a blue LOGO, it is often associated with technology and innovation.

5. Blue makes people feel safe

Blue makes people feel safe, so many travel related apps and websites are happy to adopt blue UI design. It conveys an implicit sense of reliability and trust, which makes it a good choice for travel apps and websites.

Delta airlines

6. Blue makes products look more trustworthy

To be more precise, it makes users more inclined to feel “this is the product I want”. When this feeling is combined with the operation and characteristics of the brand itself, it can form a trustworthy brand personality. Dell, IBM, Intel, AT&T, and PayPal all use technology to build brand trust and create products that people can trust day in and day out.

Blue is calming, evoking a sense of balance and wisdom. Many financial services companies have chosen blue as their brand color.

7. Blue is also friendly enough for color blindness

The largest proportion of red-green color blindness can clearly distinguish blue.

Color effects in the eyes of color-blind users

Blue is the dominant colour on Facebook because Zuckerberg is colour-blind. As he said: “For me, blue is the easiest colour to identify. I can control all blues.”

conclusion

After reading this article, don’t go overboard and brand your site blue, because generic doesn’t mean it’s good everywhere, and generic doesn’t mean “best.”

Blue is still a safe color, when your product or website fit blue temperament, might as well choose it, but always remember: choose the color of their own products, is the right choice.

 

Nick Babich

Original address: UxPlanet

Translator: @Chen Zimu

英 文 名 称 : excellent design network

This article was published with permission by @Chenzimu. Renren is a product manager.