At present, the market operation cost of offline physical stores is constantly rising. From store rent to market activities, the cost of all aspects is much higher than that of online operation, and the bottleneck problem of store operation is prominent:
1. Rising operating costs
The two biggest operating costs of a physical store are rent and labor. In the case of relatively fixed rental costs, we can only work hard to provide services and increase passenger flow. How to expand customer drainage is the key to reduce costs and improve performance.
2, the industry competition is becoming bigger and bigger
There are a large number of physical stores of various types on the streets, especially in catering, retail and service industries. Each business uses every means to try all kinds of commercial means to do promotional activities, the smell of vicious competition is more and more thick. Finding a way is king.
3. Low retention rate of old customers
Many stores are a one-shot business, if there is no awareness and method to maintain customers, it is really no stickiness at all. The cost of developing a new customer will be much higher than the secondary development of the old customer. How to maintain the old customer and form the secondary consumption reflux is a platitude problem.
4. Traditional industries are strongly impacted by e-commerce
The biggest competitive disadvantage between traditional store business and e-commerce business is price, which is lower than our price. This is because the traditional business has a long industrial chain, involving many aspects: from enterprises, to general agents, to regional agents, to distributors, and to terminal outlets. Each layer in the middle to make money, including logistics manpower costs, the price will naturally increase. And the electricity business connects directly with the enterprise, of course, the price is lower.
Why do stores need a small program?
Sales bottlenecks in brick-and-mortar stores are forcing merchants to find new outlets. Based on the dividend of wechat’s 1 billion user flow, small programs have become an effective channel to get through online and offline physical stores. Small programs in the field of e-commerce and retail allow businesses to get more customer flow and enjoy low-cost free flow bonus in wechat. Through the advantages of small programs, it is easier for users to form stickiness and realize the perfect closed-loop reflux of wechat ecology.
How can stores use small programs to do marketing?
As a signboard marketing tool for wechat, small programs for physical stores, in addition to lower development costs, and the characteristics of simple operation. It is easier to realize online diversion and offline promotion and execution.
Applets are marketers’ marketing tools from three aspects:
1, small program inherent advantage – that is, sweep and use
Users can scan through wechat to enter the mini program and enjoy the “instant” service anytime and anywhere. More users will enter the mini program through different service scenarios, so that users can easily experience the services and commodities provided by enterprises offline.
2, small program super entrance, drainage increase customers
Relying on the flow of wechat 1 billion users, the numerous entrances opened by small programs help stores attract customers and increase customer resources. Merchants can display the content they want to convey, product information and services they provide in a variety of ways.
3, let users develop stickiness, secondary consumption
The small program is used as a scan, and will be retained in history after use. Merchants can guide customers to the public account through small programs, and then use the message push function of wechat to let users know about discount activities in the store, enhance user loyalty, and market customers twice.
Small programs are suitable for a wide range of industries and have obvious advantages compared with APP. As a new marketing tool, and the combination of public promotion effect is better.
Small programs can solve the problem of customer acquisition difficulty and high cost for stores. Back to wechat this tree, make good use of the advantages of small programs, the enterprise’s marketing channels and an important link.