Limited by compliance requirements, brokers in the “Internet thinking” this has always been slow to beat the impression.
Review of the brokerage of the Internet process, complete gains in the last round of bull market. Since 2013, the Internet business of securities companies has been gradually liberalized on a pilot basis. At that time, securities firms were still in the commission war, with Huatai Securities and Sinokin Securities taking the lead in igniting the commission war. These two brokerages are also the early transition to the Internet brokerages, from opening accounts to trading can be operated on the brokerage APP.
Let each brokerage really realize that the Internet brings business opportunities, is in 2014 after the bull market meaning gradually concentrated. In those days, securities brokers with Internet genes generally achieved rapid growth in performance and realized the flexible transformation of income generation. Guotai Junan, Haitong Securities, these domestic heavyweight brokers began to launch their own exclusive APP; On the other hand, brokers are working with financial Internet companies to promote their business.
Reviewing the history, the digital innovation of securities firms often comes from the inverted force of users’ habits. Back then, it’s clear that the behavior of digital users has changed.
As of June 2018, There were 788 million mobile Internet users in China, accounting for 98.3% of the total Internet users. In 2017, China’s monthly active mobile payment user base exceeded 600 million, and mobile payment reached 105 trillion, accounting for 60 percent of the total M2. Customers’ digital mobile habits are already forming. However, traditional securities firms are very short of multi-dimensional and high-frequency trading scenarios. How to operate multi-dimensional non-financial business scenarios online and divert them to financial services has become the focus of securities firms.
Build our own mini Program ecosystem: Build “Super APP”
Most brokers have more than one software on the client APP, not only has concentrated “accounts, investment, decision-making” as one of the APP, but also has a community, share, BBS so rich product line, if is subdivided, and marketing, interest, mobile client agent customers, PC software and product is dazzling.
The launch of each APP requires a lot of promotion, and most apps still receive very little traffic after paying manpower and financial resources. The question for businesses is which software users should use and can they tell the difference? Investors may not have an answer, and product managers may not either. The cost of letting the market decide by trial and error is too high. User experience has become a slogan.
It is obviously too expensive to make different apps with different functions and let users make trial and error. Apps of securities firms are often separated from each other and it is difficult to form a joint force, while the emergence of small programs provides a new possibility for securities firms to unify functions and form a new ecosystem.
• Any button in the APP can be:
• A small program entry that works like a native application
• A chat room (with a robot or a real person — for example, a visitor)
• Customers can share a small application (” live content “rather than a static web page) with clients during communication.
• Bots can recommend and push widgets to customers just like they would any piece of information. Even MOT events can be applets
• The home page of the APP, or any page, can itself be a small application (so the home page, etc., can always change dynamically, depending on business needs)
• You can jump to chat rooms or other small programs in the applet
• Share interfaces as applets from business applications (business applications themselves support applets share buttons)
Independently delivered business vehicles: applets
• Online hot updates — on the server, it’s better and more controllable than what traditional developers call “hot updates” (download ZIP packages and extract them locally)
• High rendering performance — No DOM, much better performance than SPA (single page application)
• Local loading
• A new business, a small program. Keep adding, keep enhancing
•100% compatible with wechat mini program — Can use Tencent and all kinds of small program development tools, developer level requirements are reduced
The future belongs to those who are prepared
• Extremely loose coupling – transactions, quotes, information, hall services, etc., are freely combined based on the “context” of the user’s current scenario
• Prevent future information silos — the only solution is to support simple access to external modules architecturally
• Support rapid iteration – Server hot update, online defect repair, online meet operational requirements
• Ease technology development – business features can be developed by average technical people
• Build and isolate stable “kernels” so that new features (especially peripheral services) do not “break” core functionality
• All third-party technologies shall be provided in the form of components and SDKS. Conduct security sandbox life cycle management for third-party components
Source: Fantai Geek