Recently, an article titled “Candid camera in The Room at Home” has caused a hot debate on the Internet. Chen Cheng (pseudonym) said that on the night of September 11, he found a “strange hole” in the socket beside his bed, and suspected that a pinhole camera had been installed.
Not long ago, an article titled “Ali P7 employee contracted leukemia and rented A formaldehyde room at Ease before his death” was quickly searched on Weibo through network fermentation, causing widespread discussion. On September 1, 2018, Ease announced that it would remove all the first rental houses and put them back on the shelves after passing the air test.
This is not the first time that We have received complaints from tenants because of house decoration. In July 2017, wang, the tenant, had a sore throat and dizziness for about half a month after he moved into Our house. After testing, he was found to be seriously over the standard of formaldehyde and was complained. According to public reports, a number of tenants reported that they experienced adverse reactions after moving into the house and were diagnosed as “suspected formaldehyde poisoning” after going to the hospital. The development of Freely is getting stronger and stronger, but it is frequently complained by customers, so it can be seen that there are many problems in freely.
With the “right time, right place and people”, freely develop and grow
Before we can talk about why freedom keeps coming up, we need to understand how does freedom grow?
On the one hand, there are huge population needs. Statistics from the National Bureau of Statistics show that in 2017, the number of floating population in China was nearly 250 million, and nearly 67.3% of the population chose to rent a house. Among all age groups, 21-25 years old accounted for the highest proportion. More than 40% of the renters are lifelong college graduates and white-collar workers who have worked for one to two years. Ease provides preferential rent for young people to attract more young people to move in. The large rental demand has provided a steady stream of customers for The development of Zfreely and laid a customer foundation.
On the other hand, the unique management mode. Service freely to the tenant launched a moving, cleaning, maintenance and other services, for the tenant in all aspects of service, from a number of angles to meet the service needs of tenants; In terms of products, since tenants have different requirements for housing, We have developed many products such as Free whole rent, direct rent, free house and homestay from the former Free Friends home to meet customers’ needs at all levels.
In order to better improve the efficiency of operation management and customer experience, Ease has increased technical investment in online products such as big data, community and social networking applications, and developed more attractive products. Now although the housing rental market seems to be developing hot, it still needs innovative talents in technology, management, service and other aspects. We should strengthen talent training in these aspects and promote our development. Unique management concept to allow the continuous development of free.
Xiong Lincai, CEO of Freely, said, “We hope to encourage more tenants to decorate their own homes. In the near future, people will realize that they can enjoy quality of life even if they live in rented houses.” The main brand concept is to try our best to meet customer requirements, so that tenants feel that they are not renting a house, but their own house.
For example, We launched the “Haiyan Project” for graduates and launched the service of “paying 0 deposit every month” to provide them with preferential rent. It has been launched regularly every year since 2013. In order to ease the pressure on young people to rent a house, the Hui Lei Program was launched, offering a monthly rental service for as little as 29 yuan a day. . Graduates and young people are the main force in the rental market, and providing preferential rental policies for them can attract them to move in freely.
With its excellent management mode, Freely seized the market opportunity and rose rapidly. According to its official data, as of October 18, 2017, Freely managed property assets worth 300 billion yuan, owned 400,000 houses and 8 apartments, and served more than 1 million customers in Beijing, Shanghai, Shenzhen, Hangzhou and Nanjing. The number of employees is nearly 5,000.
At the same time, It has also attracted A lot of investment. On January 16, 2018, It announced the completion of A round of 4 billion RMB financing, led by Warburg Pincus, Sequoia Capital China and Tencent, and joined by Vollsun, Sunac and other institutions. For the future development of free is undoubtedly a huge thrust.
Behind the seemingly hot development, in fact, the problem is ceaseless
With its own business philosophy and the huge domestic rental demand, Freely in the industry rapid development, scale is also expanding. But the recent news of the death of an Alibaba employee just a few months after he moved into the company sparked a massive debate, which raises even more questions.
Before the Ali employee incident, Freely had faced a series of user complaints. On August 5, 2018, The Beijing News reported that some tenants found nausea and dizziness after renting the house of Freely Friends, which was detected because formaldehyde exceeded the standard. On August 20, Sina Technology reported that a week after Mr. Yuan rented the apartment, he was found to be wearing a red envelope, which was found to contain excessive levels of formaldehyde. One after another found that formaldehyde problems let everyone to freely housing quality problems expressed doubt.
Some customers reported that it was understood that some of the houses of Freely would be sold in less than a week after the completion of decoration. Former employees of Freely also revealed that since the methane problem appeared in the house, Freely had carried out air treatment for the house. However, it takes time to clean the air, and every day the house is vacant increases the cost, so the house was released soon after the renovation was completed. The reason why there are so many safety and quality problems is that freely has no concern about the safety of the house. Hardcover room plus decoration and cleaning work is about a week, and rough room is about a month or so directly sold to tenants. Another outgoing housekeeper, Ms Wang, also points out that the materials are easily shoddy.
Not taking proper action on the house in question. Tenant Mr. Li reflects that he and his girlfriend moved in freely after the body has adverse reactions, after detection, found that the formaldehyde content of the house exceeds the national standard. The most basic requirement of tenants for the house is safety. If the security of tenants is not guaranteed and the requirements for tenants are not fulfilled, tenants will abandon the house freely.
No cooling and decontamination measures were taken for the methane-affected rent. The tenant, Mr. Qian, reported that he felt uncomfortable after moving into the rental house, and the formaldehyde content was detected to exceed the standard, so he terminated the contract with the house. However, he did not expect that the room he returned had been sold without any air treatment. After this happens, more tenants will stop at the free house, and the tenants who have rented the house will question the free house.
A number of continuous housing quality problems, freely in the end how?
The profit method of Free House is mainly through the cooperation with the landlord to decorate and transform the house and then rent to tenants, relying on the rent difference to profit. So if you want to make a profit, you have to make sure that the occupancy rate is above 95%. In addition, individual landlords and real estate agents also threaten the development of long-term rental apartment enterprises, so it also determines that the monthly rent of long-term rental apartment cannot be significantly higher than the market. Although At present, When providing rental services, Freely will also provide tenants with a variety of services, but the premise of these services is that the tenants have already rented out the house of Freely, so if they want to make profits, they still have to rely on the rental of the house.
Freely to get more profit, must expand the size of the market, looking for more properties for sale, but now the market competition is very fierce, in addition to real estate developers to take advantage of housing, many international (enterprises) are their own land in a very good location, lead to freely in the incremental housing market imaginary space. In order to gain higher profits, Freely needs to attract more people to move in and improve the occupancy rate of the house. Therefore, since the house is renovated, it is directly sold to the tenants without any treatment. This is why the unqualified quality of freely’s house often occurs and the tenants complain.
In addition, The relationship between Freely and the landlord is not clear. As the so-called “primary landlord”, Freely rents its houses to tenants through cooperation with owners. Therefore, the landlord is an important guarantee for the development of Freely, but the relationship between Freely and the landlord is not close. Landlords often cooperate with Ease for a long time, but during this period of cooperation, landlords do not see rent increases, and even if they do, it is a small proportion. And It says the house needs a vacancy period, during which the landlord does not pay rent.
Some landlords reflect that after their house package to Freely, freely in order to pursue higher economic effect, the original two rooms and one hall of the house was transformed into three rooms and one hall, some three rooms and one hall was transformed into four rooms and one hall, the house was transformed beyond recognition. In addition, after the landlord leased the house to Freely, he still received the information from the Water and power Bureau that the house had quality problems, but the maintenance cost was paid by the landlord. More and more landlords are disgusted by this practice, which will make landlords feel that It is not sincere and can not rest assured to cooperate with It.
Although the market demand continues to grow, the scale of development is also constantly expanding, but there are still a lot of problems, if these problems can not provide good solutions to convince the public, then it will be difficult to develop in the future.
summary
Its unique business philosophy and people’s huge demand, so that its development scale is growing. However, in the process of development, the quality of the house is not up to standard, continuous complaints, in the face of the tenants of the house quality is not qualified, but no good solutions after feedback.
The most concerned thing for rental tenants is the safety of the house, freely face a series of formaldehyde problems must pay attention to, not because caused public opinion, to improve it, to always monitor the housing decoration problems, can not “pick up the sesame lost watermelon”; For the feedback of tenants to provide perfect solutions, not perfunctory, quality of service can affect the next choice of tenants; To improve the relationship with the landlord, the importance of the landlord is self-evident. In short, can adapt to the trend of The Times, can let the public recognition of the company, to go further.
Article/Liu Kuang public number, ID: Liukuang110, this article first kuang Venture capital network