Make a number to take you to choose moon cakes, click here, the festival is no longer worried
As a company focused on data collection and processing, Daisu will certainly provide benefits for employees during the festival, but what to buy mooncakes is a problem. HR asks Zaoshu to do an analysis of the mooncakes on Taobao and recommend the most worthwhile ones to buy.
In order to have a good mooncake, Zaoshu jun collected a lot of data, I believe that after reading, not only have an idea of the choice of flavor, the understanding of famous shops will be improved, and become a mooncake expert in a second.
The data came from Taobao on September 7 and September 25
First of all, a conclusion is drawn. The top ten shops are:
- Tmall supermarket
- MM tickets MM tickets ten years old
- Daoxiangcun food flagship store
- Flowers bloom in dreams
- Jia Hua food flagship store
- Xinghualou food flagship store
- Meixin official flagship store
- Tao’s flagship store
- Gongdelin flagship store
- Wing Wah official flagship Store, Yuen Long
Mooncake sales exceeded 10 million on Tmall and 2.1 million on Daoxiangcun
We can see the dominant position of Tmall supermarket in the mooncake market, and different stores have different market segmentation strategies. We will push the carefully selected content to you below.
[Obvious pre-holiday effect]
The total sales volume of Tmall supermarket in 9.7 months is about 90,000, and the total sales volume of 9.25 months reaches 400,000. Yes, our sample is very large this time. Thanks to @xiaostrawberry, BDP technical support.
The red line is the sales data on 25th. It can be seen that the sales volume of moon cakes has increased significantly compared with that of half a month ago, especially within two weeks, especially between 60 and 800 pieces. For better research, we make the following figure out the increased quantity:
It can be seen that there are two peaks, with sales of 100~150 pieces and 1000~2000 pieces. We take the mooncakes with the fastest growth for study.
Key words: Cantonese style, bean paste, Su style.
0~20 yuan mooncakes are mostly only one or two, bulk is the most popular. It can be seen that the sales volume of mooncakes between 100 and 150 yuan is abnormal, indicating that this price is relatively popular among people. A more obvious effect is shown below:
The mooncakes sold well at 0-40 yuan and 100-150 yuan, and the makers made a bold guess: people buy 0-40 yuan mooncakes for themselves, and 100-150 yuan mooncakes for gifts. High-grade moon cakes will be more and more popular around the Mid-Autumn Festival, which is in line with people’s consumption habits.
Mooncakes are for giving away. They should look “high and noble”, not cheap ones that make people laugh.
If you see a bad review, who will dare to buy a product. The analysis of comments is very valuable.
People will be more because of the goods does not meet the expected to review, to this point in the previous article has said: make whom taobao [SSD can also sell so well], however, this is not the same, most of the comments are very positive, such as the following, the store besides several said didn’t send enough, and no one questioned on packing and taste.
The next step is to focus on good shops, such as Tmall Supermarket and Daoxiangcun food flagship store, and THE ten-year old shop of MM Ticketing mainly sells moon cake coupons, which will be mentioned later. The first is the price distribution
The price is quite close to the people, with mooncakes priced below 100 accounting for 77.19%. However, daoxiangcun’s pricing strategy is completely different. As shown in the figure below, the difference between the price range of Daoxiangcun and that of Tmall supermarket is very interesting.
Different stores focus on different things.
We can see the high-end area, everyone is buying moon cake coupons, and the mid-range location, Daoxiang Village has obvious advantages.
【 Data selection taste 】
Next, choose flavors
Key words: egg yolk, lotus seed paste, bean paste, Su style, ronghua, time-honored and so on.
Mooncakes with egg yolk, lotus seed paste and bean paste are very popular. Below is a comprehensive evaluation of the moon cake love good, did not buy the students can have a good reference.
Self eat: 1, good store Mid-Autumn lotus seed paste yogurt egg yolk moon cake in bulk multi-flavor Cantonese specialty cakes snacks
Xinghualou Multi-flavor moon cake 100g Cantonese Mid-Autumn Festival moon cake bulk traditional pastry bean paste milk coconut kernel egg yolk
3, [Tmall supermarket] Fragrant roses flowers tea moon cake 60g tea zero food pastry 2017 Mid-Autumn Festival
Bought as a gift
Gather rice fragrant village top royal gift 1080g Mid-Autumn Festival moon cake buy egg yolk five kernel rose bean paste Beijing style rose moon cake
Daoxiangcun pastry gift box 3000g specialty snacks Beijing dim Sum delicious snack gift pack traditional food
Judaoxiang Village pastry gift box 2000G Authentic Beijing traditional snacks Beijing eight specialty snacks
The last recommended moon cake coupons
Haagen-dazs moon cake coupon ticket Linglong 268 ice cream moon cake gift box Ice cream national universal free shipping
2. 2017 Starbucks Moon Cake Coupons 328 Star love Moon Cake gift box Mid-Autumn Festival moon cake delivery coupons are available nationwide
3, Yuanzu Mid-Autumn Moon cake ice cream electronic code delivery voucher – Snow moon cake 278 / store general use
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