Clubhouse is a popular audio social app that is gaining popularity in China as well as in the U.S. and Japan. With Silicon Valley’s Iron Man Elon Musk’s online conversation last night, it has suddenly become a measure of popularity whether a person in the tech world can get an invitation code.

What is the Clubhouse

Clubhouse, a typical start-to-finish product, has been a hit with VCS and celebrities since its launch in April last year and was valued at $100 million before it even hit the Appstore. It was said that Benchmark and A16Z, two of America’s biggest VC players, fought each other over the offer, and A16Z won the Series A bid at A higher price. Some early Clubhouse users were addicted, spending 8-12 hours a day online. A user of a normal social product is worth about $100, while a Clubhouse user is worth about $20,000. The Clubhouse bulls call it an “audio Twitter,” the “next exciting social product since Instagram.”

This popular product, from the product form actually is not new, it is a voice chat room based on voice social. Users can choose to initiate or participate in a thematic voice chat, which consists of three different roles: host, presenter and listener. Users can not only apply to be a member of Lianmai at any time, but also can simply listen as a listener. There are three ways users can create chat rooms: Open, Social and Closed, for everyone, those I follow, and those who follow each other.

Why is Clubhouse so popular

From an experience perspective, there are at least a few factors:

1. Founding background and marketing advantages

Clubhouse was founded by Paul Davison and Rohan Seth, who worked at Google and other big companies. The high quality of the seed users has brought fame and investment to the Clubhouse, as well as a lot of attention. In terms of marketing, Clubhouse also follows the practice of Silicon Valley companies. It starts with a big V and then brings goods down. After Elon Musk’s online interaction last night, tens of thousands of people are frantically seeking invitation codes.

2. Keep the product design simple and restrained

For example, it can not type but can only speak. Compared with other language chat products, Clubhouse has many functions to distract users, so it is more focused. Another example is that the room distribution strategy is based on social relations rather than platform recommendation mechanism, which makes the product have strong social attributes. Users are more willing to pay attention to more elite users and form linkage.

3. Adhere to the invitation system and keep the circle attribute

Clubhouse is not open to registration, and each user is only allowed to invite two users, which brings more similar people through limited invitations, arouses discussion on common topics, and makes more people want to join the club. Not only does this layer create pride for those who squeeze in, it also creates a fear of missing out effect for others.

4. Openness and high content value

The Clubhouse brings users closer to celebrities and is a way to learn in the form of a real-time podcast. At any given time, there are all sorts of moguls in the chat room discussing venture capital, technology, finance and more. There are even Chinese girls teaching a group of foreigners to learn Chinese at the Clubhouse, musicians holding concerts and comedians performing standup at the Clubhouse. The variety of scenes is expanding, bringing more space for imagination.

What is the potential of voice social

Can the Clubhouse model be replicated?

As mentioned above, Clubhouse has many advantages such as favorable timing, favorable geographical location and friendly people, which cannot be duplicated in many aspects. In China, compliance issues need to be solved. Although it cannot be copied, the product form of Clubhouse is worth learning from. Clubhouse, Hopin, Run the World, and OnZoom are essentially the same products, namely online real-time Communication. The core technology of these products is real-time Communication (RTC).

With the advent of 5G, VR/AR and other technologies, the ERA of RTC will be in full force. While video may seem like the final form, audio has a long and widespread need in the social space. Sound is almost the only way of information transmission in Clubhouse. In the process of chat, the presence of sound is amplified, users’ attention is focused on sound, and the key information of the conversation is more easily accepted. Compared with video social networking, voice social networking has no appearance threshold and every move will not be completely exposed to the other party’s line of sight, creating a relatively relaxed atmosphere of interaction.

If you want to build an audio social product like Clubhouse, you can choose leyun voice calling SDK. Beileyun has opened source voice chat room Demo, which supports iOS and Android. Meanwhile, it also provides Flutter SDK for cross-platform development of mobile terminal, helping customers to quickly build, realizing online channel of ten thousand people and real-time interaction with 100 people.

Experience voice Chat room Demo, you can scan to install Pano Audio Chat, the link is as follows:

www.pano.video/download.ht…

To obtain Demo source code, you can contact the official customer service wechat: 189-5715-9506