In the era of mobile Internet, information sharing and dissemination is undoubtedly the key to the growth of App drainage. Instead of spending a lot of energy and cost to find channels and hard promotion, it is better to start from the details and realize Deeplink (Deeplink) technology in the fastest and easiest way to break the information island, shorten the sharing path and optimize user experience. Ultimately improving traffic conversion and retention.
What is DeepLink technology
If you think of an App as a website, DeepLink is an in-depth page on a website, such as a page for shopping, or an event promotion. Simply understood, when a user clicks a link in the mobile phone, it can help him to jump to the target page inside the App, directly realizing scene restoration instead of the home page of the App. This is a barrier-free scene restoration technology.
DeepLink is commonly used in App social sharing, App advertising, App fission, Web to App, sharing effect statistics, silent user wake up and other scenarios. DeepLink works well for advertising, event promotion, news, e-commerce, games, and live video apps.
An updated version of Deferred Deeplink technology
Deferred Deeplink adds an option to determine when a user clicks on a link whether the target App is installed on the device. If not, the App will be redirected to the App store or browser, and then Deeplink will restore the scene again.
The difference between using these two technologies:
It can be seen that after using the deep link, the user operation cost is significantly reduced by one or two steps. As all the operation partners know, in the funnel of user conversion, each additional step will add another layer to the path of the funnel, and the user loss rate will increase accordingly.
How do you quickly implement these two technologies for your App
Take openinstall’s one-click pull-up function as an example. This function integrates core technologies such as scheme and universal link in Deeplink and perfectly realizes all technical scenarios of Deeplink and Deferred Deeplink. The main features are as follows:
- The one-click pull up function is compatible with Android and iOS systems, and there is no technical barrier of operating system;
- Adapted to a large number of mainstream social platforms and browsers, such as wechat, QQ, Sina Weibo, Dingding, Alipay, etc.
- If the user has installed the App, click the page link to directly pull up the local App and automatically enter the target page;
- If the user has not installed the App, clicking the page link will lead to the App store or the default browser for download. After installation, the target page will be automatically opened for the first time.
- This feature is currently free to all developers and can be used at any time by accessing the integration SDK on openInstall’s official website. It can be integrated in as little as ten minutes.
Openinstall: www.openinstall.io/pullUp.html
Moreover, as a mature third-party vendor, OpenInstall has perfected more requirements for customization scenarios based on deep linking, such as:
- Can satisfy the developer business logic according to the demand, such as: can realize download first, can also realize pull first;
- On social sharing pages, OpenInstall can also be installed with parameters, helping developers to realize channel source statistics, such as which articles users are attracted to, which AD pages have the highest conversion rate, and which products have the best payment effect.
- In business, openInstall can even be combined to realize functions such as fast App download on social platforms, no invitation code filling, automatic group and friend addition after App installation, automatic login after App download, etc., to further improve user experience and relationship chain.
Which products or scenarios are good for deep linking
We take wechat as an example for social platforms, jingdong App for e-commerce and Toutiao App for example for products, and their combined effects can be referred to:
Obviously, e-commerce, information, tourism and service apps are of great value in combination with social sharing and communication. In addition, game apps can even use the one-button pull-up function to click the sharing link to directly enter the game room within the App.
Common usage scenarios are as follows:
- E-commerce: Click on the link of shared goods to enter the corresponding store or shopping page in the App
- Information: Click on the news sharing link to enter the corresponding content page in the App
- Games: Click on the link of sharing invitation to form a team to enter the corresponding game room or team in the App
- Advertisement: Click the relevant advertisement on the social platform to enter the corresponding content page in the App
- New activity: for example, new invitation for old band, welfare lottery and other H5 page activities, participants can click to enter the corresponding activity participation page in the App
Freedom jump between App, solve the problem of not only the user experience, but also extending the application of App width problem, after a deep links, the App is no longer between individual platform, developers can free to jump on the mobile end reappearance web end, pull advertising, event marketing, fission new business, user awaken in combination with among them, Creating a more complete and streamlined transformation chain can bring more imagination space to the operation and promotion of App.