Let’s first look at the definition of CRM, its English full name is Customer Relationship Management, is Customer Relationship Management. Most people think it is a management software, or a background system, or a CRUD of customers, clues and business opportunities, but in fact it is a strategy to manage the relationship between the company’s customers and potential customers and keep the interaction with customers, which can help enterprises improve their profitability.
So what is SAAS? I believe many old tie are members of B station or netease Cloud Music.
When we carry out membership subscription, we will choose monthly, quarterly or annual subscription. When the main body of this subscription form becomes the enterprise and the purchased content becomes the enterprise software, then the periodical cloud enterprise software subscription form is what we call software as a Service. Periodic subscriptions also create a connection between SaaS and the enterprise, or what we call a License for the enterprise to use SaaS.
CRM is a customer management strategy to improve the profitability of the enterprise, SaaS is a subscription form of software services, so
CRM SaaS is a software service in the form of SaaS to help customers implement business strategies and improve the profitability of enterprises.