Nowadays, the value of WeChat service flow is gradually expanding. By taking advantage of the powerful social advantages of the Internet, convenient and intelligent network marketing channels are established. As a common and efficient marketing platform in the private domain marketing of integral mall, it has a high development value. What is integral mall? Points are a member reward program launched by the mall, which refers to the points awarded by member users after consumption or other activities on the platform. The purpose of point-based shopping is to establish a relationship with members through the acquisition and consumption of points, continuously stimulate and improve loyalty, and achieve the purpose of product sales, customer management and customer maintenance. Advantages of integral mall development: Use member level to improve consumption value: integral mall is generally combined with member mall. Integral mall can establish an identity rating system ranging from bronze to diamond for each registered user, establish an independent membership, upgrade and downgrade the identity through the increase or decrease of points, and have different rights and interests of identity grades. In this way, members can feel the additional consumption value and identity value. Points discount exchange, improve user viscosity: all goods in the mall participate in points exchange activities, through the platform shopping, browsing or sharing a series of tasks, users can get a certain number of points, and as cash or other ways to directly exchange goods. The rights and interests consistent with identity and the exchange of points and discounts can improve the platform stickness of users and continue to stimulate re-purchase. How to develop integral mall system? The higher the level of membership, the fewer relevant users, and the greater the incentive to increase the level of membership. The membership level fluctuates through experience value and points, which generally come from “purchase amount, shopping frequency, interaction, reputation” and other behaviors, gradually cultivating ordinary users as core users. Establish task system By reasonable tasks, such as setting up a comprehensive online member integral center, novice task (registered members, the first single and double integral, etc.), the daily tasks (such as login, browse pages integral), other tasks (integral to participate in the activities of integral, questionnaire, etc.) to build “integral gain consumption system”, not too complicated design. Clarifying the exchange principle allows users to clarify the meaning of the integral operation. For example, which level of users are entitled to what kind of points rules, the number of points corresponding to each product, etc., how points are consumed (platform consumption deduction, game deduction, manual intervention deduction, malicious return points deduction, platform points invalidated, etc.), etc., all need to be clearly segmented. Users can check points and exchange gifts online with their points, or generate exchange codes offline for verification, and set members for store exchange according to brand needs. They can also exchange the rights and interests of the platform, such as exchanging points for commodity coupons and coupons, so that members can find a clear exchange value. In addition to the points shopping discount, we can also carry out points turntable, points blind box, points flipping card lottery and other game interactive consumption, which can not only meet the mainstream points consumption method of shopping, but also meet the needs of other users. Greatly improve the interaction with customers, improve the viscosity of users and brands. Data collection and analysis The background needs to analyze user behaviors such as daily product order quantity, daily consumption points, popularity points exchanged for goods, page browsing time, etc. Marketing personnel can grasp the trend of points consumption, understand the consumption trend preference of members and users, and make marketing adjustments. Integral mall can transform the value of users, carry out strong joint marketing with the public account, circle of friends advertisement and community of WeChat ecosystem, and create greater value as a powerful supplement in the online marketing operation of merchants. If you want to have your own live streaming mall system, you can choose CRMEB. CRMEB focuses on mobile Internet software design, research and development, sales as one of the high-tech enterprises, we will wholeheartedly serve you.
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