Website SEO optimization, search engine sites included

The main purpose of website SEO is to enable users to display their site in the top position of the search results when searching for keywords related to their site, so as to increase the exposure and click rate of the site.

Site page tag SEO

  • Site title, site keywords, site description
  • Semantic site page tags, such as titlesh1~h6Tags, paragraphspLabel, headerheaderLabel, bottomfooterLabels, etc.
  • The hierarchical structure of web pages is clear

The specific code is as follows:

<meta name="description" /> <meta name="description" /> <meta name="description" /> <meta name="author" content="better" /> <meta name="copyright" content=" copyright" /> <meta <meta name="google-site-verification" /> <meta name="google-site-verification" /> <meta name="360-site verification" content=" 360-site verification" /> </head>Copy the code

Take the initiative to let all kinds of search engine sites included

  • Go to the major search engine resource platform (webmaster platform) “add website”, “verification site”, let the search engine actively included
  • Search resource platform “link submission”, automatic push
  • Using sitemap

The specific code is as follows:

<meta name="description" /> <meta name="description" /> <meta name="description" /> <meta name="author" content="better" /> <meta name="copyright" content=" copyright" /> <meta <meta name="google-site-verification" /> <meta name="google-site-verification" /> <meta name="360-site verification" content=" 360-site verification" /> </head>Copy the code

1. Add a site

Add the purpose of the site is to let the search engine actively included site

Here I take Baidu search resource platform as an example, other search engine webmaster platform is similar, the specific steps are as follows:

  • Step 1: Enter the web site and distinguish between HTTP and HTTPS
  • Step 2: Site properties, set up a maximum of 3 properties
  • The third step: verify the site, there are three ways to verify the site: file verification, HTML tag verification, CNAME verification, choose one of them, I choose here is the “HTML tag verification” way

Note: Verify the site, after adding meta tags, must be published to the online environment, to verify

2, link submission, automatic push

Links to submit

1. Link submission tool is a tool for websites to actively push data to Baidu search. This tool can shorten the time for crawler to find website links. 2. Baidu search resource platform provides webmaster with link submission channel. You can submit the link that you want to be included by Baidu, baidu search engine will handle it according to the standard, but it does not guarantee that the link you submitted will be included.

Automatic push

1. Automatic push is a tool launched by Baidu search resource platform to improve the speed of discovering new web pages on the site. The webpage with automatic push JS code is installed, and the page URL will be immediately pushed to Baidu when the page is visited. 2. JS link push code takes web pages as the minimum object and serves the whole platform and multiple terminals. PC and mobile stations can be used. 3. When the page of the installed code is loaded on any platform (browser, wechat, Weibo), the page link will be pushed to Baidu in the first time, so as to improve the speed of the discovery of new content on the site.

<script> (function(){ var bp = document.createElement('script'); var curProtocol = window.location.protocol.split(':')[0]; if (curProtocol === 'https') { bp.src = 'https://zz.bdstatic.com/linksubmit/push.js'; } else { bp.src = 'http://push.zhanzhang.baidu.com/push.js'; } var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(bp, s); }) (); </script>Copy the code

The specific steps are shown in the figure:

3. Use sitemap

Sitemap is very important for SEO, and adding sitemap to your site will help search engine spiders capture and include it.

  1. Generate a sitemap file, which can be generated using the sitemap crawler online tool
  2. Add the sitemap.xml file to the root of the site
  3. Baidu webmaster tools to submit file address

The specific steps are shown as follows:

Verify that the sitemap file is in effect, as shown in the following figure:

Note: link submission and Sitemap file submission do not take effect immediately, there is a waiting period, usually within 1 hour Baidu will start processing.

Detects whether a search engine has indexed a site

Check whether the http://liaolongdong.com/ domain name is included in the search engine. Type site:liaolongdong.com into the engine to check whether the site is included successfully

Search engine included successfully, as shown in the figure:

The search engine failed to include it, as shown in the figure:

Google search engine resource collection effect

As shown below:

Note: domestic domain sites must be registered through the website

Major websites search resource platform webmaster address

  • baidu
  • Google (note: Google has to go over the wall to access)
  • 360
  • sogou

Summary: the fastest way to make your site search ranking is, of course, to spend money to participate in the bidding ranking, in addition to the several ways introduced above, let your website increase the amount of search, click, website frequent updates can also make the site search ranking, so when nothing little bit of their own website, O(∩_∩) haha ~