When your design is designed to follow fashion trends, rather than meet user goals, you have a design problem. Next, we analyze the UI design of the single page and multi-page pages to make better design choices.

Nowadays, web design as a whole tends to be one-page web design. This trend is due to a push for simplicity and speed. A simple one-page website is also a responsive design and can be adapted to all devices. Of course, there are many situations where a multi-page design is required. Chipotle, for example, uses a multi-page design to quickly navigate menus.

But with so many related interests, it’s easy to fall into the trap of adding extra material or ignoring what’s necessary.

As a result, it can be difficult to decide whether to design a site with one or multiple pages.

A few tips

Large web designs are complicated by subsites and constantly changing content. Of course, a one-page site has a similar problem, because you have to digest complex content and present simple content without confusing users.

When designing your user experience, consider the following basic requirements that apply to any site:

  • How many users are you offering it to? (Information, product, or scenario)
  • What are the most important elements of a site’s hierarchy?
  • How can you make it as easy as possible for users to use your site?
  • How to make your site more enjoyable for users?

Single page web site

Single-page web design helps keep users in a comfortable web environment.

How do you add content if everything fits on one page? Sometimes even a small amount of content needs to jump several pages. A good UX or UI designer needs to understand the correct dimensions for designing web pages. Here you will learn about the strengths or weaknesses of the site.

advantage

The most immediate benefit of a one-page site is that it is presented to the user in a simple, easy, and actionable manner.

Single-page sites allow users to immerse themselves in a simple linear experience. The entire page has a simple header, middle, and tail. In fact, the scrolling nature of single-page sites makes them ideal for mobile users who are used to the gesture.

Some experts believe that single-page sites have a higher conversion rate than larger, multi-page sites.

Of course, single-page navigation is more straightforward for a site serving a single purpose than for a large, complex site. If your goal is to tell a story, single-page websites are also the best choice for visual storytelling.

The advantage of a one-page site is that simple scrolling is easier and more continuous than clicking on an unlimited link. If users start scrolling, you may find that they are more likely to continue scrolling than to stop and click the link.

disadvantage

One of the biggest disadvantages of single-page sites is that they fall into the trap of putting too much content on one page. Because you can’t have everything in one page. It requires a visual hierarchy and a lot of regulatory constraints.

As the content category increases (e.g., blogs, news, services, products), the availability of a one-page site increases. From a technical point of view, there is less search optimization for single-page sites than for multi-page sites. When there is a lot of content and images on a page, they load slowly.

Query the content of the search. While a one-page site may increase the relevance of your main keywords, it is more likely to dilute the relevance of sub-topics and words that rank higher or second on their own pages.

Multi-page site

Multi-page sites are often owned by large companies with a wide range of products or services. Their audience can also be quite diverse.

The gist of these sites is:

  • Need as much capacity as possible;
  • Because of the amount of content, they need to be structured;
  • Many times, they consist of many micro-sites and sub-sections to break down information and content and provide multiple entry points;
  • They provide better control over multiple pages and SEOs that change content.

advantage

Multi-page websites make sense for users who need traditional navigation. They need to give users more information.

For an e-commerce site, for example, users don’t want to spend a page learning about your company’s story or employees. You want to find the product you want, pay for it and use it. In this case, a navigation bar to a different page can be very effective.

In fact, the emergence of hybrid single-page sites (Hell ‘o Baby, above) provides a good direction for designers. The single-page structure optimizes the conversion. On the other hand, top navigation gives the user more control than a pure scroll experience.

disadvantage

The more complex you design your site, the harder it is to display and find traditional navigation.

Some argue that navigation can comfortably fit into the first three levels.

  • Navigation has to expand, eventually taking up more screen space
  • Deeper pages in the information architecture no longer appear in the navigation. If the user is deep inside the site, they will lose the context of their location because they don’t see the current page with proper navigation within the site.

As the site expands, we need to consider the issues that arise from all the different entry points. If your site has multiple entry points, it must be easy for users to navigate back to the home page or other page of interest

conclusion

  • Take a content-first approach. Figure out what users care about, and then design your interface accordingly.
  • Make sure your site is suitable for a pure one-page experience. If you can’t fit all your content neatly into one page, consider a hybrid site. If you need users to know more than one category, use a multi-page site.
  • Don’t ignore SEO and build SEO with a single page website.
  • Users don’t always like to read, which is why infographics and videos are part of the new user experience. Web sites of any size need to be quickly navigable.
  • Keeping things simple and consistent in design actually makes things easier for users.
  • Clarity is important.

 

Original post by Speider Schneider

The original address: https://www.uxpin.com/studio/blog/single-page-vs-multi-page-ui-design-pros-cons/

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