Vocational education online model is favored by each capital giant day by day, or will usher in window period.
Online vocational education all god assists, the situation is good
With the development of social economy, vocational education has been paid more and more attention by the country and all social parties, and has become a hotbed of talent training in China. The online mode of vocational education has advantages such as a market of ten billion yuan and flexible teaching methods.
10 billion market: the labor market has a rigid demand for “skilled” talents, and adults have a strong willingness to pay. Online vocational education is different from K12 education, where payers and consumers are separated. The majority of online vocational education audiences are adults, and payers and consumers are the same person with independent decision-making power.
College graduates and job-hoppers all hope to acquire a skill in order to get better job opportunities and benefits. Most of these people grew up in the Internet environment and have strong acceptance ability for the Internet. Therefore, online vocational education is very convenient and efficient for them. According to the 2017 Q1 Online Vocational education Market Analysis Report released by Speedway Research Institute, 65.4% of users are willing to pay for online vocational education, and it is also pointed out that online vocational education is expected to break through 10 billion yuan in 2018.
Flexible teaching methods, the traditional vocational education to offline mode, limited by time and space, due to a venue rental and difficult to recruit outstanding teachers lead to problems such as expensive, the teaching effect is not guaranteed, but many college students and new workplace will give priority to the problem such as price, learning contents, teaching resources, so many people to study.
Online vocational education hits the key point by taking advantage of the integration of Internet resources. It not only solves the problem of time and space limitation of traditional vocational education, but also provides more possibilities for learning. The learning mode is more flexible, and more importantly, it allows more students to share more excellent teachers and high-quality teaching content.
Under the advantages of several aspects, many online vocational education platforms have emerged, which can be roughly divided into B2C and O2O modes, each of which has its own advantages.
The O2O model represented by Zhengbao Education and Danei Science and Technology Education
The O2O model, represented by Zhengbao Education and Danei Technology, is characterized by one-stop teaching combining online and offline, with online teaching forms such as live and recorded classes, and offline teaching in person, which has the following two advantages.
On the one hand, vocational education focuses on teaching operational skills and paying attention to the practical application of knowledge, rather than excessively emphasizing theoretical and theoretical analysis. It requires online knowledge transmission, but also offline practical operation. The O2O model solves the problems of insufficient teachers and scarce flow of online vocational education through online and offline cooperation and school-school integration. Compared with other modes, O2O mode is closer to consumers face to face and better understands their needs. In view of the characteristics of vocational education that emphasizes practical operation, offline venues are set for skills operation courses, which is more targeted.
On the other hand, most O2O online schools have offline institutions, or switch from offline institutions to online platforms, with rich experience or huge traffic, breaking the space-time limit and extending user contact. Taking Zhengbao Education and Danai Technology as examples, these online schools have expanded from online platforms to offline positions, advertising courses and teachers online, accumulating traffic and continuing courses in offline schools. And through the cooperation with various colleges and universities, to launch high-quality courses, and strengthen exchanges with various enterprises, hold special job fairs, to transport talents to enterprises, to achieve a win-win situation of the university, enterprises and individuals.
O2O mode to achieve the online quality complementary, the use of smart technology tools for online teaching, more careful attention to user experience, and combination of online to offline resources complementary action skills training, one-stop service intelligence, form a complete closed-loop learning, scale after more evident economic benefits, for heavier weight theory practice of vocational education, May be a lone star.
B2C mode represented by Hujiang.com and Xingshuai Education
Currently, B2C mode is the mainstream in online vocational education. In addition to Hjenglish.com, Xingshuai Education and other B2C mode platforms that have been deeply cultivated for many years, “Xinxin” Who Xuerecently also announced the transformation from O2O mode to B2C mode. Compared with O2O mode, B2C mode has two advantages.
First, integration is the most intuitive feature of B2C online school. B2C online vocational education online schools provide a wide range of courses, expanding the learning scope of students. Taking Hujiang.com as an example, the curriculum setting takes into account the learning needs of all ages and the professional needs of various fields, providing learners with a variety of courses to choose from, such as college admission, career and foreign language.
Second, pay attention to the interaction between teachers and students. Teacher-student interaction can help students focus their attention and improve their learning efficiency. The interaction between teachers and students is the key point in the long-term efforts of B2C online schools. Different from the O2O model, which is complementary between online and offline, B2C online schools are more purely online training platforms and pay more attention to the interaction between teachers and students in improving teaching effects. Taking Xing Shuai education as an example, the gamification of xing Shuai education content and the form of skills + “chicken soup” can better attract students’ attention and stimulate their interest in learning. B2C mode in the C end of the force, with strong interaction in the form of classroom to improve the teaching effect.
B2C platform is dominated by C-terminal, which is arranged around users’ needs. Classes are more interactive, and in order to attract traffic, courses are mostly free, thus reducing the cost of learning and becoming the choice of most people.
Online vocational education under the great situation of the dark tide surging
The combination of vocational education and Internet technology has given rise to new vitality. In addition, the employment rate of college graduates continues to decline, and the employment rate of vocational school students continues to rise. Online vocational education has become the primary choice of all kinds of job seekers.
Blue Book on Employment: According to the 2018 Employment Report of Chinese College Students, the employment rate of 2017 college students six months after graduation is 91.9%, basically the same as that of 2016 and 2015. Among them, the employment rate of 2017 undergraduate students six months after graduation is 91.6%, and that of vocational college graduates is 92.1%. For the first time, the employment rate of vocational colleges surpassed that of undergraduate students.
There are also O2O model, B2C model and other models, online vocational education by the capital sector is optimistic. However, under the beautiful surface of online vocational education, the dark tide is still surging, suddenly into the water, it is very likely to be sucked into the whirlpool.
First, the quality of teachers is difficult to guarantee. At present, there are few colleges and universities specially established for vocational and technical education in Our country, and professional vocational and technical education has gone far, most of the vocational teachers are from comprehensive colleges and universities. Most of the teachers of vocational education are technical majors, and without professional education and training, it is difficult to guarantee the accurate expression of teaching content in class, and there will be some deficiencies in teaching interaction, and it is even harder to guarantee the teaching quality on the virtual network.
The teaching platform does not have strict requirements when recruiting online teachers. For example, Shangxuetang does not require teaching qualifications in the requirements for recruiting online teachers, nor does it indicate whether it needs teaching experience. Therefore, the quality of teachers is really difficult to convince people.
Secondly, the course classification is not precise. Throughout the entire online vocational education platform, most of the main page of the course classification is too simple, the course classification is not fine. For example, cainiao online’s Unity3D classes only have simple game design courses, without elaborating the courses of camera, lighting, rendering, particle system and so on, which need in-depth study. Nowadays, the pace of the development of The Times is faster and faster, digital, information knowledge and technology emerge in an endless stream, about 50% of the professional skills need to be updated every 3 to 5 years, the original job intelligence, skills with the actual needs of the society and the enterprise is becoming more and more refined.
From this point of view, although online vocational education has many good, but there is still an iceberg under the blue sea of the industry.
A steady rudder may give you a fair wind
Facing the market scale of 100 billion yuan, ushered in the crazy capital to throw money, online vocational education or will usher in a window period, but enterprises want to stand in the wind, wind, also need to consider from two aspects, steady steering, thinking about the future.
More targeted cooperation with enterprises. The online vocational education platform can analyze the data that users learn on the platform and iterate the data to enterprises, so that enterprises can have a more comprehensive understanding of recruitment candidates. Offline cooperation with enterprises should be strengthened, so that teaching can be carried into the field, and a good pattern of integration between enterprises and schools should be formed. Therefore, each education platform should strengthen school-enterprise communication.
Refine course content. The rapid economic development, talent market vagaries, online vocational education platform to timely grasp the market trend, combined with industry, post, standardization, disassemble the related knowledge, step by step to subdivide the course content to each field of related knowledge, set the course of more refined, accurate to each knowledge point, guided by the results. For example, for the emerging VR courses, the courses launched by each platform should understand the types of VR machines needed by enterprises, from the production process of fake 2D games such as lighting and shadow to specific application fields such as education and entertainment.
On the one hand, the employment service to users at the core of the appeal, online vocational education platform to their aptitude, people-oriented, for the user from the perspective of professional career planning, to provide users with more accurate detailed course choice, is to let users know their lessons plays a significant role in future employment. On the other hand, with the development of society, vocational skills become more detailed, which requires online vocational education platforms to provide more detailed courses corresponding to it, so as to solve the social shortage of talents and users have no access to education. Therefore, the education platform should update the curriculum in time according to the requirements of the market, and refine the curriculum classification to meet the needs of more sophisticated vocational education courses.
All in all, online vocational education is widely regarded as a promising field worthy of further exploration. However, the field of online vocational education with favorable advantages of all parties is still facing some dark rocks. If we want to go with the wind and not touch the dark rocks, we should pay attention to the integration of industry and education and do a good job in the content, so as to achieve smooth sailing.
Article/Liu Kuang public account, ID: Liukuang110