Titles often overlooked in the design, the title is the essence of the text information extraction, then how can you put the title stand out in a lot of document information is, designers have to do work at the front of the article said that compared to highlight the theme, this is in contrast is reasonable under the premise of further processing method, we can do it:
To highlight a title is to specialize the title, and stacking materials is one of the most common methods, such as the common:
In fact, all these processes belong to the overlay material, and the purpose of the overlay material is to make the title copy more eye-catching, in the premise of highlighting the title and make the winner of the copy more design sense, interesting! Maybe some people think that such processing is superfluous, compared to the size of the title can completely by highlighting, in fact this is a myth, size comparison is important, but not all of the design is fit for a flat design, by making the title special processing, brings the user is more strong visual feeling, deep memory, also conducive to the transmission of information; Such as:
When it comes to materials, many people think of metal, wood grain, marble and so on. In fact, noise, chalk, lines, scene diagrams and so on also belong to materials.
Increase the title of the stereo feeling also is very commonly used method, speaking of stereo feeling, many people immediately think of stereoscopic word, stereoscopic word in many projects page or poster is very commonly used, the method of making stereoscopic word is commonly made in AI, PS, C4D, but the title can have the effect of highlighting a stereo feeling, it is also a commonly used method, such as:
The feeling of making the title into three-dimensional words can also play the role of highlighting the title, but also can bring a very strong visual feeling, and the three-dimensional feeling I say is not only three-dimensional words, but also refers to the existence of space feeling in the visual title, such as this:
There is also a sense of space in the vision, which is often said before and after the cascade relationship, this kind of processing technique is applicable in e-commerce and graphic design!
Why so many ways? In fact, is afraid of the formation of misunderstandings, such as many people know three-dimensional word, no matter what you do want to use a very thick three-dimensional word effect, and this is a misunderstanding, we must avoid a single method to do design thinking, according to the actual situation to choose the appropriate processing techniques; Moreover, not all titles need to be designed in a similar way, such as some corporate official websites; But these still apply to most designs, so be flexible with them!
Random copy, began to do, mainly for the underline, the first step I put the copy of the overall information to do a big layout, style is simple atmosphere feeling:
After arranging the copy, I found that the title information was not prominent enough, and the English area was too eye-catching, so what I need to do now is to weaken the English and highlight the title:
English weakened by means of superposition lines and reduce transparency, still another is to make English region more pictures feel rather than copy information, second in the title “so good” I add the red underline, purpose is to highlight the title section, finally I again under the title with a simple pictures, The purpose is also to make the overall title to become the focus of the vision, do not good, live to see!