Preface: It was written when Mobike just carried out red envelope cycling. Recently, I was busy and forgot it all the time. Today, I have time to send it out. thank you

PS: The relevant staff of Mobike have seen it and said it was ok. Thank you.

In 2017, there are a lot of shared bikes, the first to enter people’s eyes should be a mobike similar to didi color, Mobike is also my favorite bike in all the bikes. Because I think such a car can match this era of rapid development of the Internet. Whether it is the body design, leading technology, market occupation and so on, I like this bike very much. But not without faults, do the bike ride up and heavy, but this problem is not only the advantages of worship to deny the bike, and I believe only mo worship the bike ride up heavy this problem, the worship as long as you want to solve, that is to be able to immediately after all bicycles have hundreds of years of history, the us now, Have stood on the shoulders of giants, now encountered problems predecessors have already met, just look at our own is how people.

In 2017, the test of national quality is no longer a problem. Just look at the damage level of shared bikes in cities. It may be one-sided, but it is the most advantageous measure, and human nature is revealed in the absence of jurisdiction. Even if the fans of The National football team help the Chinese people to set up a high quality image to the people of the world, because of the emergence of shared bikes, no matter how many good images have collapsed.

It is not the quality of the bikes that determines how long they can be shared and how far they can be ridden, but the absolute quality of the citizens is the main factor. What is shared is free and can be destroyed without restraint. Because a dollar, will use their own lock to lock up the car, because a dollar to erase the TWO-DIMENSIONAL code, do people really lack a dollar, perhaps people lack more is the quality of it, is the quality of the people of big countries.

Without further ado, now for the tides:

  • Tidal problem

Mobike’s “tidal problem” is just a reference. The real tidal problem is caused by the gravitational pull of the moon on the Earth, which causes tides to rise twice a day. It pays more attention to navigation issues. Through the detailed record data, modeling, the mathematical model of tidal problem is sinusoidal model, fully capable of through effective methods to avoid the problem of sailing above, people can through adjusting the ship’s landing time, and effectively solve the berth time, in the field of sharing a bike at that time, the company is only responsible for reasonable cloth car, rather than requiring users to how to ride, How long to ride, so bike-sharing is more difficult to solve the “tide problem” than sailing.

  • This is an inevitable problem in bike-sharing. As long as sharing exists, it will exist, especially in big cities. In big cities, public transportation is relatively developed, and most people choose to travel by public transportation. Take My city Beijing as an example. It is no exaggeration to say that no matter you have been to Beijing or not, as long as you know the written language, you can always go to all the places you want to go through the subway. However, due to the unbalanced development of Beijing, some parts of the city have not solved the problem of the last few kilometers of people’s travel. Before the emergence of shared bikes, most people choose black buses, ferry buses and walk home after getting out of subway stations, but after the emergence of shared bikes, people completely choose shared bikes to go home. This leads to tidal problems. When people go to work in the morning, a large number of bikes are parked in the subway station. Since most of them are office workers and the subway circulation staff are office workers, the utilization rate of bikes is almost zero before 5:30, and they are parked quietly. After the commuters got off work, the bikes were taken away one after another from about 7 PM, and there were no cars in the subway station after removing the damaged ones. After detailed statistics, it can be found that the maximum utilization time of each bike in this part is about 2 hours per day. In an interview with the founder of Mobike before, he did not give a definite profit model, but only explained that according to statistics, mobike can make profits as long as the use of the bike can reach 6 hours a day. However, according to the overall data analysis, the utilization time of each Mobike is less than 6 hours per day. According to the algorithm of average value, the weights are mostly divided by the subway bikes mentioned just now. At this point, mobike’s tidal solution came into being.

Mobike’s solution is violent and technical in a way that ofo and others can’t, leaving Ofo completely behind by several blocks. Because mobike has A GPS module, the company knows where cars are distributed and how long they have been used. The worship team through the analysis of data can be know where the car is the least profitable car, will this part of the vehicle is defined as a red envelope of vehicles, people ride the specified red vehicles, 1 value 100 yuan face value of a red envelope to users, through such means, using the user automatically move the car to the active site, activate the vehicle, the purpose of profit. The solutions for Mobike are as follows:

  • Investment amount in the form of a red envelope directly relative to the company hire a moving vehicle, and have the effect of promotion, due to the rise of WeChat people are used to send a red envelope, grab a red envelope, people see just want to grab a red envelope, therefore the bicycle to choose the form of a red envelope, for alleged subsidies, belongs to the standards
  • More reasonable placement of vehicles. There is no way in the world, but when there are more people, there is a way. Mobike is something like this. At the beginning, Mobike did not know where the specific vehicles should be placed, but after a long time of operation and data analysis, it is fully capable of determining the reasonable location of the vehicles, which can provide more convenience to people and maximize profits in the future. For example, the vehicle is on the seventh ring road, and the reasonable distribution point is on the fifth ring road. Mobike has set the bike up as a red envelope vehicle, rewarding users 10 yuan for riding from the seventh ring to the sixth ring, and 5 yuan for riding from the sixth ring to the fifth ring. And the parking spot is still where the user wants to ride the next time. The worst thing that can happen is that the next time the person rides the bike is the same person who just rode the bike, but it doesn’t feel like there will be many of those. The company can activate the vehicle for only 15 yuan. But if the company employs personnel to move the car, the labor cost and driving cost are much higher than 15 yuan, and the location of the car is not necessarily the most reasonable place. Therefore, Mobike’s red envelope ride is definitely the most effective in terms of theory and the most able to attract new users.

All of the advantages mentioned above do exist, but the realization needs a prerequisite, that is, under the premise of theory. The real market, the user in front of the time, what specific effect, completely not the company can control. Similarly, the market has given reaction to Mobike’s red envelope cycling, but the user market reaction is not very good, and the problem has not been really solved, mainly for the following two reasons

  • Are users really willing to choose not to ride the car because of a few dollars of red envelopes in the future, it may not be unable to ride the vehicle, but the convenience is reduced
  • After the user locks the vehicle, he completely owns it, and no other aspects are considered
  • Users are not interested at all and still ride to and from work every day

This is also a solution for Mobike, because mobike is able to locate the vehicle itself. Ofo cannot solve the problem in this way. After all, Ofo’s cars are relatively high-tech, and the company does not know where the vehicle is once deployed. Even less able to make corresponding data-based operations. Therefore, in my opinion, No matter in terms of technological content and body quality, Mobike can go further and become more powerful.

2017 ordinary people become even more important, people usually have another name – the user, all companies hope that ordinary people can become your company’s users, but the company did not take into account the users also have the problem, not all became your users will be able to listen to your command, said the point of the user and is not a fool. 2017 data is becoming more important, whether the phone number or home address, idle is particularly important, taobao and Scott map of cooperation, to know the building which orders of taobao, but never attention to data security issues, always said that the so-called data security in public, but in the secretly trading data.

It is hoped that the Internet in China will develop in a sound way. While providing convenience for people, it can ensure the data security of users and truly provide users with what they want.

March 31, 2017 18:28 Beijing to Harbin West high-speed train D27