For all the talk about startups, it boils down to three things:

  • money
  • people
  • things

About money

1. Don’t take investment for granted. All the money you take is the sum of the trust others have placed in you throughout history.

2. No one knows what the market environment will be like next year. Maintaining cash flow and feeding the team are far more important than others.

3. Always assume the worst. If an investment is not accounted for, even if an agreement is signed, you should be prepared to lose it. If you can’t break even as soon as possible, it may be time for the team to disband when the money runs out.

4, the founder is All In their time and energy (even “resources”), but once the personal investment of money affects their life, it is likely to cause their own imbalance, and ultimately miserable (become self-motivated entrepreneurs). Whether the product is successful or not, the situation and entry point has an important impact, can not be artificially left and right, we can only prepare for the wind.

5, after the company makes money is bound to come up with money to give everyone points, earn more points, earn less points. Money is the kind of thing you don’t bring with you when you’re born and you don’t take with you when you’re dead. It sounds cheesy, but if you think about it, it is.

Don’t go into business that doesn’t earn you money. Think about it after the granaries are finished.

7, can not do absolute fairness and justice, one hundred dollars to different people’s meaning is not the same, water should be flat, but is “relatively flat”.

About people

1. The more influential a big shot is, the less likely he is to recruit.

2. For R & D, an observed phenomenon is that the top outsourcing companies, after a period of training, are often the main output. To put it bluntly, he can fight.

3. Why is there a high probability of “can-do” people in outsourcing companies? For example, I have tried many O2O door-to-door services. The aunt does the most thorough and efficient cleaning. Why? Because they do single quantity far exceed counterparts, do not improve efficiency, do not improve the quality of service, it is necessary to deduct money, quantitative change to qualitative change.

4. Human debt is similar to technical debt. If you hire a person who is not suitable for the team in a hurry, it will cost a lot to make up for it (firing, compensating and affecting the progress) in the later stage.

5. The biggest difference between a startup and a large company is that team members have an almost impossible degree of freedom and task density, while years of work are compressed into just a few years. More crucially, they become shareholders in their own companies, taking full control of their fate, rather than occupying an insignificant position in a big company.

6. So if you’re spending as much time at a startup as you would at a big company, you probably should be working at the big company.

7, a team member, at work, half an hour of mobile phone, no problem, people are not perpetual motion machine, 4 hours of high-concentration work may be more useful than a day of paddling. But if the time is greater than 50%, it is not his problem, but the leader’s problem, because you did not assign proper tasks and give him a clear goal.

8. Work is all about doing something worthwhile. If it is not for that, why “sell your patience for money”? Starting a business and working for a big company are just a journey, and the experience or money you gain along the way is in the service of what you eventually need to do. Your purpose in life should be to find “it” as soon as possible.

About the matter

1. If you want to stay productive and focused, turn off wechat on your desktop. You don’t need it.

2, smart, hard work are preconditions, do these two people go to more, they can not guarantee success.

3, always care about the business, use your brain to think whether there is any A-HA in this product! Without Moments, you may struggle to attract people to use them in the beginning.

4. It’s silly to ask your users what they want, they’ll tell you they want a “Douyin app that you can post on wechat.”

5, so think about the deep reasons behind each transformation loss, this is a mental drain, can’t get away.

6. Have a long-term Vision, or you will get lost in endless details, which is the north star of the team.

7. The company is worth as much as there are Happy users, assets and data, but nothing else.

8. Don’t trust PR. No matter how famous you are, you won’t go to a bad restaurant.

9, entrepreneurship if not fast scale, it is no different from self-employed employment to do some business.

Finally, starting a business requires getting used to loneliness.