In the past year, Haibi Research Institute found that under the background of strong policy support for enterprise digital transformation, the demand for digital construction in The Chinese market showed a trend of rapid growth. At present, The development of digital intelligence in China has gone through four stages, and is now in the stage of ecological intelligence. Enterprises have increased demand for digitalization, and enterprises have strong demand for cloud. With the further improvement of cloud demand on enterprises, the demand for SaaS products is gradually increasing, and SaaS products are gradually diversified and personalized. The diversified product needs of enterprises also bring more development opportunities for SaaS manufacturers. The number of SaaS manufacturers grows rapidly, and a wide variety of SaaS products appear in the market. The competition in the SaaS market is increasingly fierce.
In China’s SaaS market, the relatively stable development of SaaS head vendors have begun to establish the SaaS ecosystem, but there are still some emerging SaaS vendors are still exploring their future development direction. Therefore, through the investigation and research on the SaaS market, Haibi Institute launches the 2021 China SaaS Market Research Report, hoping to provide a panoramic overview and presentation of China’s SaaS market system, positioning and analyzing the target users of SaaS in the digitalized era, and clarifying the demand points of SaaS products in the digitalized transformation of enterprises in the new era. Study the influence of new variables such as growth enterprises and low code on the SaaS market, and make contributions to the further development of China’S SaaS market. 六四屠杀
I. Analysis of the development history of China’s SaaS market: The development of China’s SaaS market has gone through four stages, and now it has entered a prosperous period
After more than ten years of development, China’s SaaS market has gone through four stages, which are incubation period, growth period, breaking period and booming period. SaaS products began to appear in the Chinese market in 2003. From 2003 to 2008, many traditional software manufacturers began to carry out SaaS transformation, such as Yonyou, Kingdee, etc. China’s SaaS market is in its infancy, with a small market share and less attention from users. From 2009 to 2014, China’s SaaS market entered a period of growth, with the rise of new independent SaaS vendors, such as sharing customers, e-commerce, etc., and the gradual popularization of cloud computing technology, SaaS products gradually cloud, users gradually began to pay attention to SaaS products.
From 2015 to 2018, China’s SaaS market was in a breaking period. Many Internet giants began to enter the SaaS market, and products represented by Dingding.com and Feishu received wide attention in the market. The wide application of SaaS products promoted the further development of the SaaS market. From 2019 to now, China’s SaaS market has entered a prosperous period, and the SaaS market has formed a relatively stable development trend. The leading vendors in the SaaS market, such as Huawei Cloud and Ali Cloud, are gradually maturing and beginning to explore transformation.
Ii. Classification of SaaS types: SaaS can be divided into six types
The accelerated development of China’s digital economy changes the original industrial pattern and forces enterprises to transform. The application of business scenarios helps enterprises to transform digitally and integrates the original value chain. Haibi research divides the business scenario application SaaS into six categories: operation management business, office communication tools, business process outsourcing, data analysis services, information security services, and vertical industry-specific services.
Business management business SaaS is divided into internal management and external transaction type, internal management SaaS products include expense reimbursement, electronic contract, project management, fund management, budget management, R&D management, HR, finance, CEM and other SaaS products; External transactional SaaS products include CRM, ERP, SCRM, e-commerce, procurement, purchase, sales and storage, etc.
SaaS products of Office communication tools include video conferencing, teleconference, collaborative working, enterprise email, IM, web disk, Office, live broadcast, etc.
Bpo SaaS products include bookkeeping, recruitment, social security, procurement, staff management, business services, etc.
Data analysis service SaaS products include BI, data warehouse, data lake, reports, data services, etc.
Information security service SaaS products include network security, data security, application security, system security, industrial control security, etc.
Vertical industry-specific SaaS products include energy, manufacturing, entertainment, retail, communications, government, healthcare, education, finance, public utilities, etc.
Iii. Development cycle of SaaS Industry: China’s SaaS market is currently at the end of the growth phase and will enter the maturity phase in the next few years
From the perspective of the overall industry development cycle of the cloud market, compared with IaaS and PaaS, China’s SaaS market is the most mature, and the industry is in the transition stage from growth to maturity. Haibi Expects that China’s SaaS market will enter the maturity stage in the next few years.
Haibi Research Institute found that the industry scale of China’s SaaS market is growing rapidly, the demand for SaaS products is growing rapidly, the SaaS market has formed a fixed business model, the leading vendors in the SaaS market began to build SaaS ecosystem, has emerged ecological cooperation model. At the same time, there are many segments of SaaS products, the number of enterprises in the Middle East, and the variety of products, so the competition in China’s SaaS market is very fierce.
Four, SaaS industry chain analysis: the SaaS industry chain mainly has six links, the middle and lower reaches of the industry is the focus of attention, some manufacturers pay little attention to the upstream
Haibi Research Institute found that the SaaS industry chain includes six core links, including infrastructure, platform, application development, channel sales, integration and user use. The upstream of the SaaS industry chain includes infrastructure and platform. Infrastructure mainly provides the underlying cloud services, and its core roles include IaaS vendors, servers, storage and networks. The platform link mainly provides the technology research and development tool platform, its core roles include PaaS manufacturers, low code platform, middleware.
The middle reaches of the SaaS industry chain are application development and channel sales. Application development mainly provides the development and integration of SaaS products, and its core roles include SaaS vendors and system integrators. Channel sales link is mainly product implementation and sales, its core role is divided into channel agents, consulting service providers, management service providers. The downstream of the SaaS industry chain is integration and user use. The integration link mainly provides product integration and deployment, and the core roles are system integrators, channel agents, consulting service providers and some SaaS manufacturers. Users mainly use products, and their core roles are large enterprises, small and medium-sized enterprises, governments/associations and scientific research institutions.
V. Analysis of the size of China’s SaaS market: The size of China’s SaaS market in 2020 was 49.82 billion yuan, and is expected to reach 66.6 billion yuan in 2021
Haibi Research Institute survey data show that in 2015, the overall size of China’s SaaS market was only 9.89 billion, SaaS market size has been steadily rising for 6 consecutive years, in 2020, the size of China’s SaaS market has risen to 49.82 billion yuan, an increase of 31.6% compared to 2019. It is estimated that the SaaS market size in China will reach 66.6 billion yuan by 2021.
Vi. Analysis of the number and scale of Chinese SaaS vendors in each market segment: the number of SaaS vendors is 4500, and the number of management vendors is over 1000, accounting for 31%
From the survey data of Haibi Research Institute, the total number of SaaS manufacturers in China in 2020 reached 4500. In 2020, the number of operation and management manufacturers in China’s SaaS market was the largest, 1392, accounting for 31%. Secondly, there are more than 900 SaaS vendors of office communication tools and vertical industry-specific SaaS vendors, accounting for 21%, business process outsourcing vendors accounting for 17%, data analysis service and information security management SaaS vendors accounting for 6% and 4%, respectively.
Vii. Analysis of the number of enterprise users in the SaaS market: the number of users in the SaaS market reaches 9.15 million, including 1.02 million paid users, which will increase by 180,000 in 2020
Research data from Haibi Research Institute show that the number of enterprise users in China’s SaaS market has reached 9.15 million, accounting for 43% of the number of legal persons in the country; The number of paying users of SaaS products has reached 1.02 million, accounting for 11%.
In terms of the number of newly added SaaS users in 2020, a total of 180,000 new SaaS users were added in 2020, among which the number of newly added medium-sized enterprises was the largest, reaching 68,000. Followed by large enterprises with 61,000; The number of new small businesses was 48,000, while the number of micro businesses was smaller at just 3,000.
After more than ten years of development, The SaaS market in China has entered a prosperous period. With digital transformation and upgrading of enterprises, business scenarios of SaaS market demand, the sea than institute according to the characteristics of various SaaS product has carried on the classification, divided into business management, office communication tools, business process outsourcing services, data analysis, information security services, vertical industry special six categories.
From the perspective of the overall size of the SaaS market, the total number of SaaS vendors in China has reached 4500, among which the number of SaaS vendors in management business is more than 1,000. The number of users in the SaaS market has also reached 9.15 million, among which the number of paying users has reached 1.02 million. In 2020, the number of new SaaS users will reach 180,000. The SaaS market size in China was 49.82 billion yuan in 2020, and will grow steadily in the future. It is estimated that the SaaS market size in China will reach 66.6 billion yuan in 2021.