Wedding photography industry advertisers in the first promotion, because of the marketing process is not familiar with, often do not know how to choose advertising space.
With the advent of the Internet era, wedding photography industry began to network marketing is the general trend. In this fierce competition of low frequency and high consumption, how to share the market cake depends largely on whether your marketing direction is correct.
Are you marketing in the right direction?
Wedding photography industry has obvious regional characteristics, so its marketing channels also have obvious regional choices. However, many advertisers are troubled by the lack of clear direction and professional guidance, although the advertising cost is paid, the effect is not ideal. The crowd portrait is vague, the target group is uncertain, the order conversion is low, the transaction rate is low, these have become a lot of advertisers in the heart of the marketing sticking point. Even because of the elimination mechanism of the market had to withdraw from the competition to leave the field. When costs and profits do not reach a reasonable average, your marketing direction may need to be adjusted.
Your marketing direction comes from matching your resources
The customer base of wedding photography industry needs to have a clear positioning, which customers are the first consumption? Which customers are not in the store yet? Which clients are waiting to be discovered? If the potential population can not be completed to target population transformation, then the efforts of advertisers will be greatly halved. Of course, it is more important that advertisers should learn to pair with resources while trying to find them, not only to obtain high-quality resources, but also to learn how to transform high-quality resources.
Mobile terminal flow of 1.6 billion + huge crowd market, but in the face of wedding industry marketing is also the need for fine division. Here are some classic cases:
1. Exposure type — QQ client
Advantages: strong exposure daily exposure 6.3 billion times
Show way: friends chat window, open bar; Group chat window announcement and banner
Effect: the cost is reduced by 60% compared with other promotion channels, and the number of daily customers increases rapidly. The average return on investment remained in the low range.
2. Social interaction – QQ space
Personal Center home page; Move feed streams
Use of QQ space information advertisement effective promotion orders, at the same time with the help of QQ platform hand Q flow total exposure of more than 600 million, user groups fully covered 20 to 35 years old have a certain consumption and economic ability of single or newly married women, and through the “age”, “regional”, “gender”, “relationship status” building user portrait directional dimensions, such as precision mining target users.
Comments: high activity, strong interactivity, love to share love to spread. It is displayed in the form of message flow, integrated with trigger buttons and social relationship chain, and provides advertisers with more efficient user reach methods and conversion effects. Effective reach wedding photography target population after 80, 90.
3. Flexible delivery – wechat public number, circle of friends advertising, small program low-cost customers
Advantages: flexible delivery time can be defined independently, saving resources and costs, only one advertisement to reduce the cost of customers by 50%.
Comments: wechat, as the mobile instant messaging software with the largest user group in Asia, focuses on core social flow, has high activity, high social communication, and can meet the needs of wedding photography industry to attract new, activities and other promotional needs. In the crowd positioning, convenient to reach high-quality users. Combine the support of Tencent big data, also more press close to advertisement advocate on putting way.
Wechat small programs have low cost of acquiring customers, strong social attributes, and are also an important marketing tool for wechat marketing promotion. The studio industry can develop small programs for the studio.
4. Strong eye catcher — mobile alliance
Advantages: covering wide daily exposure of 1.2 billion + open traffic
Comments: Access to games, reading, entertainment, tools and more than 20 categories of APP traffic, rich forms of advertising, flexible user access, effectively help advertisers accelerate user acquisition.
Advertising form: banner, screen insert, open screen, native information flow
5. Not a single choice, joint launch to create a marketing matrix
In the QQ client, QQ space, mobile QQ space and other advertising joint advertising, to create “brand + channel + content” marketing matrix. On the one hand, it focuses on festivals and social hot spots and launches frequent and multi-theme marketing activities with the help of QQ platform’s large exposure and strong social attributes to improve brand user stickiness. On the other hand, set up customized promotion pages, highlight price concessions and activity ideas on materials, keep close “dialogue” with target users, and attract potential audiences to actively participate.
Advantages: low cost marketing to promote brand exposure of more than a million, new customer consulting costs 60% lower than the industry average, online conversion rate is high.
Comments: personalized marketing, multi-advertising joint launch, easy to launch marketing theme activities, increase the distance between the brand and users.
The network marketing of wedding photography industry is always no lack of good channel promotion, high-quality advertising resources are hard to avoid dazzling, but, like the wedding dress in the window – bright is not the key, suitable for their own is the best. What’s the first step in marketing? Start with the right AD space!