What skills do Growth Hackers Need? A Growth Hacker is a versatile talent who needs skills in marketing, product engineering, data analysis, and more.
There are a number of Internet tools behind every Growth ability, so today we’re going to take a look at the N tools you need to be a Growth Hacker.
First, marketing tools
There are two main purposes for mastering Marketing tools: acquisition and Marketing automation.
(I) Baidu Webmaster Platform/Google Search Console
SEO (search engine optimization) is an important skill for growth hackers. If you can’t be searched, you don’t exist. Baidu station platform (http://zhanzhang.baidu.com/) is baidu launched for Chinese search traffic management platform, provide developers with links, web analytics, SEO etc. Function. Google Search Console is a free platform launched by Google to help developers manage and optimize the ranking of their websites in Search results.
Baidu webmaster platform & Google Search Console
With the help of the above platform, growth hackers can quickly and significantly improve the probability of website links being included, improve the ranking of the website in search engine search, and can obtain a large amount of free natural traffic.
(2) the UTM
An important goal of growth hackers is to acquire new users. How to distinguish between channel traffic size and conversion rate becomes a crucial problem. UTM, or Urchin Traffic Monitor, is a mature Traffic monitoring mechanism used by data analysis tools Google Analytics and GrowingIO.
UTM generator for Google Analytics and GrowingIO
The UTM traffic monitoring mechanism can be designed with five parameters: UTM_Source (advertising source), UTM_Medium (advertising medium), UTM_Campaign (advertising name), UTM_Content (advertising content), and UTM_term (advertising keyword). By attaching the above parameters to the links of different launches (paid promotion, SEM, social sharing, email marketing, etc.), we can fine monitor channel traffic and greatly improve the efficiency of launch and promotion.
(c) HubSpot/Mailchimp
Marketing Automation is the process of turning potential users into customers through the orderly delivery of personalized content based on Automation tools. Among them, email marketing, landing page, form, sales lead scoring, CRM and EDM are widely used.
HubSpot and MailChimp
Hubspot is a SaaS business that provides CRM, marketing, sales and other software services. Hubspot packaged the entire marketing and sales tool to provide a perfect overall solution.
MailChimp is an email marketing product that delivers up to 12,000 free emails per month. With these and similar tools, growth hackers can effectively cultivate leads and convert traffic.
Ii. Product engineering tools
Good growth ideas, after all, products or projects to be implemented. You don’t have to be proficient in prototyping and coding to be a growth hacker, but knowing more about it will help you expand your thinking.
(a) UNbounce
Do a good job of passengers or drainage, the next to consider the transformation of the station flow. Unbounce is a professional web page creation tool with the sole goal of improving landing page conversion.
Unbounce design interface
With the help of Unbounce’s landing page design, custom CTA, 125+ templates, conversion tools, interface integration, and more, growth hackers can design landing pages with high conversion rates.
2. Sketch/Ink knife
Prototyping tools are needed to present good growth ideas as product ideas. Compared to Axure’s professional and cumbersome operations, Sketch and Ink Knife are simple and easy to use prototyping tools.
The Sketch and the ink knife
Sketch (left) is a great vector drawing tool with a great UI one-stop shop for web, graphic and interface design. Ink Knife (pictured right) is a mobile App prototyping and collaboration tool that creates high-fidelity wireframing prototypes that resemble real App interactions.
(3) Optimizely
Testing is the core of growth, and the faster you test, the faster you can find good ideas, the faster you’ll grow. A good growth hacker must have the skills to discover new growth through testing, which includes proficiency in A/B testing.
Optimizely experimental interface
Optimizely is an excellent test bed, providing tools such as A/B testing to help companies achieve their growth goals through testing. The Optimizely pilot platform includes personalized recommendations, mobile optimization, content testing and more, and is offered as a SaaS model.
3. Data analysis
Data analysis is a necessary skill for growth hackers, and it is data statistics and data analysis that go hand in hand with growth experiments. It is divided into internal data and external data introduction tools.
Python/Java
An efficient way to obtain external data is web crawler, which can automatically capture information on the network according to certain rules by writing script language. When writing crawler scripting language, it is necessary to consider the target page structure, whether to log in to visit, anti-crawler restrictions, download format and other factors.
Python and Java
Python is a widely used high-level programming language, released by Guido in 1991. Python advocates a simple, straightforward programming philosophy that is easy for beginners to get started with. Python also has very powerful third-party libraries to call, very powerful. Java is a pure object-oriented programming language introduced by Sun Corporation in 1995. Both languages have many open source crawler implementations and are popular choices for writing crawler scripts.
(b) Google Analytics
Google Analytics is a free web traffic analysis tool from Google. It is the most widely used web Analytics service in the world.
Google Analytics
With UTM and AdWords, Google Analytics can analyze traffic in detail. Google Analytics also provides real-time Analytics, data kanban, funnels, group Analytics, and more.
(3) GrowingIO
Traffic analysis is more results-based data analysis, which can not explain the user behavior logic behind it well. To grow, you must understand user behavior and its logic.
Unlike Google Analytics, GrowingIO is a data analysis product based on user behavior. Its “unburied” data collection technology can collect the full amount of user behavior data on the Web/APP.
GrowingIO Overview interface
At present, GrowingIO provides channel analysis, conversion funnel analysis, retention analysis, retention wizard, event analysis, intelligent path analysis, active user analysis, real-time analysis and other functions, to meet most of the business (product, operation, market, etc.) data analysis needs.
GrowingIO provides rich analytics capabilities
Growth comes from insights into each user’s behavior. As a growth hacker, learn to observe how users are using your product, which product advantages can be amplified and which ones need to be avoided. And all these, cannot leave to the user behavior data analysis!
Sean Ellis, the man behind the concept of Growth Hacker, says: A Growth Hacker is A person whose true north is Growth. Mastering these tools is just a small step towards Growth. If you integrate them with your Growth methodology and business Growth goals, you can become the next Growth Hacker!