I had the honor to observe the promotion process of Tencent design Channel in the first half of 2016 and benefited a lot. After observing the design of the gods of the review, can not help but reflect on their own ordinary design process shortcomings, this paper for the site notes collation, share to encourage.
Note: D Channel refers to “Tencent Design Channel”. Established in 2006, the Design channel belongs to Tencent Career Development Channel Design Group (TDCP or D Group for short), which is committed to training Tencent Design professionals and improving the Design atmosphere of the company. Daily mainly include power staff channel promotion (standards for promotion, organization promotion training, certification training courses), promote the communication of design backbone (summit) external investigation, subject salons, organizational design, organizing professional training professional depth (experts, master courses, tencent college course), the transmission design culture (design exhibition, public welfare, design BBS), etc., And accumulated and established channel data center to serve the company’s design related work. Tencent Design Channel is an important platform to promote the growth of designers. The first TDW (Tencent Design Week) was held in September 2016, providing a platform for designers to share industry trends, communicate with each other and improve themselves.
One minute on stage means ten years of work off stage. Through this experience, I feel that ordinary accumulation and thinking are the most important. “Senior” is a recognition and affirmation of the designer’s ability, but more importantly, it is able to truly reflect the level and ability of senior designers in ordinary work and bring value to the team.
As the ancients said, there are three realms: mountain is a mountain, mountain is not a mountain and mountain is still a mountain. After this review, the biggest harvest is the understanding of this sentence. Look up, free yourself from the process of drawing, look at your work from a different Angle, and ask yourself: What is the nature of design? Everyone has a different answer, including me.
The first layer: design shell
Review images
Design of the Shell – our design works
Note 1: Some interviewees talk a lot of their own ideas when they explain the scheme, but there is no unique innovation in the scheme, the judges will ask questions and hope to see a Demo that can reflect innovation. This should also be paid attention to in ordinary design, good design requires innovation, and Demo is a relatively good expression method. Skilled use of animation software to make Demo should be a designer’s necessary skills.
Note 2: In the company, there are many teams trying to develop new products, some are successful, some die soon. If we do a new project, we should not only consider its promotion, but also consider its retention and active strategy in terms of product framework and design highlights.
In everyday design, I believe every designer has this stage. From being a novice designer to being able to expertly complete the required tasks assigned to us, we are proud of being extremely skilled at completing a design task. Yes, keep the subject-verb object, “We finish the task”, not “we finish the design”.
This is my understanding of the design of the shell. We need a shell to wrap our dreams, to wrap our vision for design. We think that the smooth appearance is all about design, but we can’t bear to break this shell to see the meaning inside. For life, the meaning of the shell is temporary; Tools and moves are also temporary to design. What we need for a long time is the soul of the designer.
Second layer: designed membrane
Review images
Design of membrane – our design approach
Note 3: “My design improved by * * * 60% after revision and optimization…” In our usual design process, when we pay attention to data changes, we should not only pay attention to the surface of the data, how much in-depth analysis of data changes before and after the optimization of the design scheme to solve the more essential problems? Are user scenarios and behaviors and habits changing? Don’t just design for the data on the surface, and don’t feel like your design is done just because the data on the surface improves.
Note 4: “Because the user wanted square, I changed it to square…” When we receive user feedback, we need to dialectically look at users’ ridicule and analyze the real reason behind users’ ridicule. It is not to change what users say, and we should not blindly listen to the superficial voice of users.
Note 5: After the product design is revised, it is necessary to continuously pay attention to the user’s feedback. It is better to establish a mechanism to receive the most authentic voice of the user. If the design strategy tends to be correct, the design solution should be continuously optimized, not after the optimization of one solution.
Usually we always expect to have a good business, have a good data, around these arguments of their own design, seems to be a perfect “three-paragraph” work.
After breaking the shell, we still have a layer of membrane to protect ourselves, and use data to demonstrate the rationality and reliability of our design. The question is, is design really the same as product strategy and development features, where every point is a transformation of KPIs and every element can bring “visible” returns?
Practical examples: Ideas are the Most valuable! How to increase the registration conversion rate by up to 12% through design?
In the review, I re-examined my attitude and thinking when making requirements for the first time, and discussed the original intention and goal of the design plan with the product. If we personalize the whole story, we are only watering the flowers, not planting them. Most of the time, the water we water our flowers doesn’t have much to do with how they look. In our daily work, we often get confused by a question: “What kind of designer can be called good?” Being able to change the appearance of flowers and make the world a better place with the ideas and abilities of designers can be called excellence.
Layer 3: the core of the design
Review images
The Core of Design – Our Design Philosophy (Meaning)
Note 6: What happens when product goals and design goals don’t agree? How to weigh and push? Do not hold a PK mentality to communicate with the product team, should be promoted from the perspective of how to help products solve problems, all for the better goal of the product. Put yourself in others’ shoes and have more empathy. Develop better trust and work together.
Note 7: “Boss said to do this, so we did this…” Is the boss always right? Do we have to do what boss says? Of course, there is no standard answer to every question. However, I think the least we can do is to take the initiative to discuss with the boss about the essential strategies and reasons for doing so. Most of the time, it is because of our different perspectives and perspectives that we cannot understand. If we just blindly follow, it will be difficult to have our own thinking and will not really recognize in the process of doing things.
Note 8: Our product should have a user portrait and a key core experience point based on the user portrait as the concept and center of the design process. Designers need to focus on design trends, have their own design concept, should not only solve the problem of the present, how to reflect on yourself in the design of various scenarios have a better design concept to support himself, is not only solve the problem, and a more elegant solution with the designer’s thinking, need to constantly to think refining.
I was a young man in the design field, and the answer to some questions was always to make a lot of mistakes before I felt it, or to find the answer that made me suddenly understand. I bought Mr. Hara’s book and felt that the philosophical proposition of “being away from the world” was too strong for me to understand. Going back to the product and the business, I came to the simple conclusion that every product has its own meaning, and we need to provide it with meaning.
Design itself is subjective, emotion is subjective, meaning is subjective. Design can be stormy, can be sunny, design needs to convey our meaning with the help of ideas, need to build a space to finish the story behind, need to grasp the details for people to find, let the unintentional people happy……
The experience of channel review is a rare process in ordinary times. As a designer who needs to be reviewed continuously, I learned and watched the whole process of “torture” from the perspective of all the gods, which had an impact on my thinking and also a kind of comfort that inspired me. At least in terms of mentality, looking back at the way things have been done and the way things have been done in the past, there is still a lot of room for improvement. I believe a lot of designers get promoted without rethinking their “goals”, and there seems to be a kind of inertia that they have to apply for a title at this age (after several years of working).
In this section of the road to upgrade the strange, we need to keep asking not where the next strange, but to break the shell of design, the pursuit of the design of the core, concentrate on moving forward, ask yourself why to start.
“These are probably the two best design notes ever written.”
- Interaction Design: Internal Training Materials! Study Notes to Help You Master Interaction Design from Scratch
- Font Basics: Private Notes by Tencent Designers to help you master English font basics in all aspects
Isux.Tencent
Review images
[Yushi.com original article submission email: [email protected]]
= = = = = = = = = = = = = = = = nets about optimal set = = = = = = = = = = = = = = = = “optimal set uisdc.com” is the most popular web designers learning platform, dedicated to share web pages design, wireless terminal design and PS tutorials. 100 Books designers Need to Read: The most comprehensive Guide to Designer books ever: hao.uisdc.com/book/. Design micro blog: with 1.5 million fans of the popular micro blog @excellent web design, welcome to pay attention to get web design resources, download the top design materials. Design navigation: the world’s top design website recommended, designers must navigation: hao.uisdc.com