Players from all over the world join us in the adventure and creation of the game’s world, and this interactive atmosphere is something mihaya cherishes. Click here to watch the video: Google Play Developer Story: Mihayou and Google Play build a global presence.
— Wenyi Jin, Head of Overseas issuance
From Collapse 3’s 3D full-view cartoon rendering and infinite branch comic-con, to the love reasoning of the undecided event book, to the open world of the Primordians and strategic combat, Mihayu continues to experiment in the realms of action, text adventure and role-playing. At one point, the team was worried that it would not be able to cater to different groups of players because of the different types of games, but players recognized Mihayou’s efforts with a large number of secondary creations and numerous player communities. Now Mihalyu’s official community has more than 20 million followers, with more than 5 million subscribers on YouTube alone.
3. Undecided Event Book and Original God, the three games have completely different core mechanics
Active use of Google Play’s rich platform features, such as Play Points and App Bundle, has been an important part of our success.
— Chengguo Huang, overseas operations
When players earn Play Points, they can use them to buy rich content within Meha’s games. This reward for players on the platform has also increased paying user retention by around 10%. In addition, the data performance of Google Play Points members, such as the proportion of payment and consumption, is very excellent, and can be maintained at 60% or even continue to rise.
— You can use Play Points to buy rich content in Miha’s games
To give players a better download experience, Play Assets Delivery is also being used in Mihaya’s games. With the optimization of game package configuration, the overall number of new registered users increased by 10%-15%.
A better download experience can lead to better conversion
If Play Points and Play Assets Delivery are about “normalizing” performance, LiveOps Card is about “battles” at key in-game events.
We usually configure and release activity cards at each node where there is a new activity or new character in the game, not only to keep existing players abreast of these updates, but also to attract new players.
— Yu Ling, Overseas Business
3, undecided event book and original gods are both using this feature. In the case of The Original gods, each card release can generate at least 150% or more additional traffic exposure, as well as significant installs, with a conversion rate of 16% or more.
▽ LiveOps Card released in conjunction with important points in the game
Last year, The company was named Google Play’s Best game of the year, most popular game of the year, and most Innovative Game of the year. But the tech geeks who are serious about saving the world are already moving on to the next chapter. The first is to further polish the localization of the game. The team has many foreign employees in the foreign team, who work with the Chinese staff to polish the game and ensure that players around the world can be immersed in the world of Miha. In addition, Michalyou is also actively expanding its global business, setting up branches in Hong Kong, Japan, Canada, Korea and other countries and regions, and planning to set up in the United States and Singapore.
New stories, new adventures, new worlds may be just around the corner.