At present, the mainstream libraries include Baidu Wenku, Douding Wenku and Daokebaba, among which Baidu Wenku has the largest market share and is most popular with promoters.
Baidu Library is popular among promoters because it has three advantages. First, once the library submitted by us is approved, it can be included without inducing spiders.
Second, Baidu Library is a product of Baidu. As long as it is included, there will be a ranking. We use it for user search, long tail words or enterprise brand words, which not only has low promotion cost, but also has good effect.
Thirdly, Baidu Wenku has certain authority, and promotion through Baidu Wenku can enhance the trust of users.
Although Baidu Library promotion has many advantages, it is not easy to operate. Next, I will tell you how to promote Baidu Library.
1. Library promotion should be well prepared in advance
Before promoting Baidu Library, we need to make preparations in four aspects: library account, library content, document format and content typesetting.
1. Library account
Baidu series of related product accounts are almost the same, we can use Baidu know account for I transmission, the same is the higher the account level, the higher the pass rate. Library accounts with no bad records are preferred. If previous accounts have been blocked or banned, it is best not to use them.
2. Library contents
Before uploading the library, we need to prepare a large number of contents, and the contents of each article should be different. The probability of passing the content of general promotion type is very small, and it is not recommended to upload the content of news type. The contents of the library are effective, readable and well illustrated.
3. Document format + content layout
Many people have such doubts: there is no problem with the title, content and even the account number, why can not pass it? At this time, we need to check the format of the document, TXT and DOC reading experience is not very good, library prefer PDF, PPT mode.
Even if you have a good article, it will be difficult to pass the review if the layout is messy.
2. Mastering skills is the key to library promotion
I mainly introduce six kinds of baidu Library promotion skills, as shown in the figure:
1. Raise an account
Baidu related series of products are the higher the account, the greater the pass rate. As for the method of raising an account, I have made a detailed description in this section of Baidu Encyclopedia, which will not be repeated here.
2. Set the title
The title is set well or badly, which directly affects the effect of promotion in the later period. If you do network marketing, between the long tail is “network marketing how to do”, in operation, we do not directly with this long tail word as the title, can be slightly modified, such as: network marketing how to do? Tips you have to know. This type of headline is easier to get through.
In addition, after setting the title, do not rush to submit, we can enter the written title in the library search box, if there are too many repetitions, we should consider changing the title.
3. Original content is preferred
If the content of the article is original, it is more popular with Baidu Library. Keywords can appear appropriately in the content, and it is better to have 1-3 keywords. The way to show users can be PPT or PDF, and the page is between 3 and 10 pages. If the content is directly collected and uploaded, it is generally privatized, meaning that only the user can see it, meaning that the content must be properly modified before it can be uploaded.
4. Advertorials can be added appropriately in the article
If you inserted inbound directly in the article, with QQ, WeChat, telephone or watermark, it is hard to approved, because the library to the hard advertisement examination is very strict, but we can add soft advertising, such as add some guide users brand of words, in the middle of the article, or the header and footer of the article, generally approved.
5, correct submission of classification + description introduction
For convenience, some people will randomly add a classification for submission, but they do not know that the classification is wrong, it is difficult to pass the audit, this small detail is not to be ignored. The description in library promotion is equally important. The description content should be vivid, and 1 or 2 keywords should be appropriately added, and the density should be well controlled.
Iii. Optimize library promotion and improve promotion effect
The optimization of Baidu Library can effectively improve the efficiency of promotion and publicity. There are also the following methods:
1, make good use of image watermark, header, footer
The purpose of uploading library is nothing but promotion, but how to achieve this purpose? You can add enterprise name, brand name on the image watermark, or add advertising in the header, footer appropriately.
2, lead out the chain, so that the ranking is higher
Once the article is approved, it can attract the search engine spiders to come and improve the ranking of the library.
3. Details of page number optimization
The page number of Baidu Library should not be too small, and 3-6 pages should be controlled.
4. Increase downloads and page views
In addition to baidu title and library content matching can affect library ranking, the downloads and page views of library are also important details, so how to improve the downloads and page views of library? I can help, such as library ranking, can be searched by title, click to find, into the download; If there is no ranking, you can search the title and click Find to download it.
5. Paid document promotion
Baidu Library has provided paid document promotion for enterprises and individuals. If you need a large number of library promotion, you can directly purchase from the official Baidu Library.
Any kind of promotion method, you will feel more difficult at the beginning of the research, but once you focus, you will find that it is not difficult, as long as you do it with your heart, and strive to practice, you will be able to experience the fun of promotion.
Understanding of flood flow and accurate flow
In my opinion, no matter how the Internet develops, it cannot be separated from traffic. If traffic is compared to water, transformation, word of mouth and user experience are like fish. Without water, how can fish live?
As long as you do the Internet industry, no matter what business you are engaged in, to recognize the importance of traffic, find the flow of our population. Traffic can be classified into two types: flood traffic and precision traffic, as shown in Figure 6-4-1. Different flow, the intuitive benefits are different.
Flood traffic refers to the traffic that is not related to its own services. It is not high, has mixed types of traffic, and has poor subsequent conversion.
Accurate traffic refers to the traffic related to its own business. It is difficult to obtain the traffic, but the user quality is high, the traffic is accurate, and the conversion rate is good.
With the constant change of the Law of the Internet, the number of people entering the Internet industry is more and more, and traffic is more and more difficult to obtain, to obtain traffic, only – the method is to find traffic population. Next, I’ll show you how to get flood flow and precision flow.
One: the way to get flood traffic
There are two main ways to obtain flood traffic: one is free to obtain traffic, the other is paid to obtain traffic.
(1) Free class
Free doesn’t mean you can promote without spending a penny, just get the most traffic for the least amount of money. First analyze where the largest crowd, the most traffic, then, where is the place we want to get traffic, such platforms including Tieba, Q sample, interest tribe, wechat, etc., these are our access to flood traffic channels.
1. Post bar
As we all know, the flow of post bar is large, so, what kind of post bar is better? Let me give you an example. With the popularity of online videos, more and more people will watch movies through the Internet. If they want to watch movies, they need to become members.
2. The QQ group
The arrival of wechat has had an impact on QQ, but it is still very active and an indispensable tool for communication. We can from the number of more QQ group hands, to obtain flow, such as the star QQ group, backup
3. Interest tribes
The Tribe of Interest is a low-key and highly Chinese community, with a large number of active users every day. We can briefly analyze its sections and obtain traffic through multiple channels such as mingwu, variety shows and chatting.
4 WeChat
The number of wechat traffic is very large, but to master the methods and skills, than know to send hot gifts, forwarding, sharing, etc., the cost of investment is not high, but the effect is good, you can also publish some hot topics through the public, to get traffic.
(2) Paid classes
Paying for traffic is easy, but paying for flood traffic is not recommended unless you have the ability to convert it on the back end, since the quality of that traffic is not high.
Second: accurate flow acquisition method
Similarly, precise traffic can be obtained in two ways: one is free traffic and the other is paid traffic.
(1) Free class
Accurate flow is everyone’s favorite flow, but also the most difficult to get flow, but as long as you are willing to spend time to study, master methods and skills, to obtain accurate flow is not difficult. We can get it through tieba, QQ group, interest tribe, APP and so on. Take weight-loss products for women as an example. Each platform has appropriate user groups from which accurate traffic can be obtained. Similarly, we can also search for accurate traffic that suits us through multiple platforms.
1. Post bar
With the theme of weight loss, women, mothers and so on as the expansion of the post bar, advertorials, live weight loss, sharing skills and other ways to cultivate customers, obtain accurate traffic. However, this kind of traffic comes slowly, takes a long time, and there is a risk of being censored, but to get accurate traffic, we have to try. We can also imitate others’ practice to make ourselves less detours.
2.QQ group/wechat group
/ WeChat we can add QQ group or in the form of self-built QQ group to obtain accurate flow, add group can select some categories such as weight loss, the mother share, baby mainly female group, and build QQ group, can locate the larger cities, although the self-built group of getting traffic speed is slow, but the traffic is more suitable for us in the late “fishing, and convenient control.
3. Interest tribes
In the weight loss, female, mother and other categories of the platform, to find our targeted traffic, if we do not know how to operate, we can learn from the opponent’s operation, learn from it, and constantly to test, in order to obtain accurate traffic.
4. The phone APP
The popularity of smart phones has made all kinds of mobile phone apps increasingly popular, and some well-known female APP platforms have been born, such as Meipomelo and Momcircle. Many hot mothers like to be active here, and this is also where our “fish pond” is located.
(2) Paid classes
This is the most used way to obtain accurate traffic at present. We can obtain traffic through wechat, bidding ranking, weibo marketing and other ways. The speed of obtaining traffic is fast, but the investment is large.
There is no good or bad flow, only suitable for their own don’t, in the Internet era, you have traffic, you are the king, if you have traffic, and know how to transform, establish their own reputation, improve user experience, you will become the king of Kings.
Hope the above share useful to you, welcome to exchange and share.
The original address: lusongsong.com/reed/10727….
Source: Lu Songsong blog, QQ/ wechat: 13340454