Recently, China’s first Automobile Clean energy Development Forum was successfully held in Hainan, and jointly with the First Auto Show, to bring consumers an international new energy vehicle exhibition.
Behind the spectacle of the auto show, from Hainan’s unprecedented strength for new energy vehicles
It is worth mentioning that this auto show, as the seventh auto show of hainan’s “First Auto Show” series, is completely different from previous auto shows. Based on the improvement of new energy vehicle technology and the rising market demand for new energy vehicles, the auto show has become the largest new energy vehicle show. In the auto show, automotive enterprises with a keen sense of smell competed to launch their own new energy vehicle products, trying to occupy a place in this new new energy market. And the capital and automobile enterprises rush into Hainan, so that the new energy automobile show unprecedented the most fundamental reason is — Hainan’s favorable policy.
First of all, from the perspective of support, the successful holding of the auto show not only won the experience of local new energy media platforms such as Hainan Radio and Television Group, Hainan Radio and Television Linkage and Shanche, but also won the full support of the Ministry of Industry and Information Technology, Hainan Provincial government and other relevant departments. As a local new energy vehicle media information platform in Hainan, Shanche provides consumers and new energy vehicle manufacturers with abundant new energy vehicle information and surrounding news; And hainan Radio and Television Group and Hainan Radio and Television linkage and other TV broadcasting media, for this session of the new energy vehicle auto show to provide a strong way of publicity, to create a new energy vehicle auto show atmosphere known throughout the city. In addition, the Ministry of Industry and Information Technology, the Hainan Provincial government, the Hainan Provincial Department of Transportation and other departments have provided travel guarantee for the new energy vehicle market to be launched in Hainan. The cooperation of various government departments has laid a good foundation for the successful holding of this new energy vehicle Forum and auto exhibition.
Secondly, in terms of the implementation of policies, the free trade port policy and the comprehensive policy of new energy vehicles have become opportunities for the rise of new energy vehicle enterprises in Hainan’s auto market. Way, after the open policy of free trade port of the implementation of the foreign capital, into the new energy car companies will have a free, open the survival and development of environment, therefore, whether foreign YiKang Nick new energy automobile enterprises, or domestic car companies such as gac, saic, dongfeng influx have through free trade port of the car market in hainan. With the influx of many new energy vehicle enterprises, the new retail market of Hainan new energy vehicles will also be the first shot under the free trade port policy, and Hainan is expected to quickly enter the era of new energy and intelligent driving vehicles.
Secondly, thanks to the low import and export taxes and duty-free policies of the free trade port, Hainan has become the largest new energy vehicle market in China. According to the Mid – and Long-term Development Plan for The Automobile Industry released by the Ministry of Industry and Information Technology in 2017, it is expected that by 2020, the sales volume of new energy vehicles in China will reach 2 million, and the input volume of new energy vehicles in Hainan will reach 600,000. China is transforming from an automobile country to a new energy vehicle country, and the new energy vehicle market on the island will lead China’s new energy vehicle market to burst forward under the promotion of the free trade port.
Finally, driven by the free trade port policy, hainan’s auto market is increasingly receptive to new energy vehicle enterprises. The landing of new energy vehicle enterprises not only needs policy encouragement, but also needs to consider the degree of demand of the landing market. As a tropical island with the reputation of “international tourism island”, Hainan will have more stringent requirements on the ecological environment after opening up to foreign investment. In the face of such demand, the three cutting-edge technologies of pure electric, hybrid and hydrogen energy brought by the new energy vehicle enterprises of this auto show are undoubtedly perfect fit with hainan’s “international tourism island concept”.
From this point of view, the scale of the new energy car show is so grand, thanks to the good policy and the support of local government agencies and media and other forces. The landing of new energy vehicles will also be the first step in building a smart city. Driven by the concept of “smart city”, various forces in the domestic auto industry are also growing, forming a three-way rivalry in the new energy vehicle market.
The “three pillars” of new energy vehicle market
According to market data, 2017 has become the first year of the development of the new energy vehicle market, and the new energy vehicle market of various countries has witnessed frequent successes. Of these, 54,500 electric vehicles were sold in Germany, increasing its market share from 0.8% to 1.6%. Norway sold 62,000 electric vehicles, with a domestic market share of 39.3%, up 10.2% year on year. 194,000 electric vehicles were sold in the US, up 24% from the same period last year; In China, 777,000 vehicles were sold in 2017, up 53% from the same period last year, and the domestic market share of electric vehicles rose from 1.8% to 2.7%. From the global new energy vehicle market sales, it is not difficult to see that China is becoming the fastest developing country in the new energy vehicle market, and the domestic new energy vehicle market shows a rapid development trend, successfully attracting the capital attention of various automotive related fields.
First, “out of the old and in the new” traditional fuel automobile market
At present, the ban on the sale of traditional fuel vehicles makes the transformation of traditional automobile enterprises imminent, and many fuel automobile enterprises have transformed to the direction of new energy vehicles.
In this auto show, gaC, SAIC and other traditional automobile transformation of new energy vehicle enterprises, have brought “new” to the exhibition. Among them, gaC New Energy carefully built trumpchi series loved by consumers, Trumpchi GE3 because of its exquisite appearance and 530KM high endurance, roll body is the most popular favorite on the auto show. The Roewe RX5, built by SAIC New Energy Vehicles, is equipped with the AIiOS Zebra Zhixing system, successfully attracting consumers’ attention with the label of “intelligent travel”. In addition, other well-known traditional auto companies, such as Beijing Hyundai and Dongfeng Nissan, launched their new energy vehicle products at the auto show.
It can be seen from the auto show, traditional auto companies are committed to the transition from fuel vehicles to new energy vehicles market. Predictably, the life of fuel vehicle market is almost endless, and new energy vehicles are becoming the product of the new era in the automotive field, and the market value brought by new energy vehicles will be favored by more capital in the future market.
Second, the up-and-coming start-up car market
In the new energy vehicle market, in addition to the traditional automobile enterprises began to transform the new energy vehicle market, many new energy vehicle start-ups in the new energy vehicle in the big wave.
Xiaopeng Automobile and NIO Automobile are the typical representatives of the initial innovative energy vehicle enterprises in China. In March, Xiaopeng Automobile received China’s first special license for new energy vehicles and set up its first supercharger station in Guangzhou. After the test of the market, Xiaopeng Automobile has recently obtained a large investment from Ali. After the capital support, Xiaopeng Automobile will carry out research and development and improvement in new energy technologies such as battery cells and super charging piles in the future, so as to improve its competitiveness in the new energy vehicle market.
Nio, another “monster” of the initial innovation of energy vehicle enterprises, has made great strides since entering the market. In 2017, the “NIO ES8” carefully built by NiO won orders of one million units as soon as it entered the market. In July this year, NiO reached further in-depth cooperation with Bosch Group, planning to put its high-end pure electric configuration “NIO ES6” into the market in 2019, trying to expand the market through the dual drive of capital and technology.
For new energy vehicle start-ups, they not only have to face the market competition from traditional auto companies, but also face the market risk of capital transfusion. But the continuous entry of new energy vehicle enterprises, also just proved that the new energy vehicle market has a great imagination in the future.
Third, the surging Internet car market
Players in the new energy vehicle market, in addition to traditional car manufacturers and start-up car companies, Internet technology giants have also begun to layout in this field.
Alibaba, a former e-commerce company, not only has long-term cooperation with automobile companies such as Changan, Ford and Volvo through its new e-commerce retail concept, but also has built a zebra network platform with SAIC through its core AliOS system to provide intelligent travel services for automobile brands such as Roewe and Psa. Tencent has reached joint ventures and cooperation agreements with changan Automobile and other automobile enterprises to build intelligent connected vehicles, thus enhancing Tencent’s position in the field of new energy vehicles. Baidu as a representative of AI technology enterprises, Baidu Apollo technology in the field of unmanned driving after the success, has reached cooperation with the self-driving company Wisdom walker, began to make a big fuss in unmanned logistics vehicles, for the “unmanned distribution” market to create a new situation.
The three Internet giants enter the field of new energy vehicles, through their own market advantages layout, trying to occupy a place in the growing “big cake” market of new energy vehicles. Internet giants “stir”, is bound to let the new energy vehicle industry usher in “bloody rain”, but also verified the prospect of the new energy vehicle market can be said.
On the whole, the new energy vehicle market is pouring into new players. Under the multi-party competition of traditional, start-up and Internet automobile enterprises, the new energy vehicle market will become a real version of the “stimulus battlefield”. In such a competitive landscape, China will gradually become a new energy vehicle power.
Policy benefits, Hainan new energy vehicle era is coming
According to the latest data released by China Automobile Association, the production and sales of new energy vehicles in China from January to June were 413,000 and 412,000 respectively, up 94.9% and 111.6% year-on-year. According to the trend of strong in the second half of the year, it is expected that the annual production and sales of new energy vehicles will exceed 1 million. In fact, new energy vehicles are favored by all parties mainly benefit from policy support, and After Hainan becomes the main base of the whole new energy vehicle market, the new energy vehicle retail era is coming.
First, driven by the free trade port policy, a large number of new energy vehicle enterprises have entered the hainan auto market. Under the free and open, low tax exemption policy, there will be more car companies and capital into the automobile market in hainan, more benign competition of the new energy car companies, will improve in the automobile market in hainan single retail mode, profitability, difficulties and so on, hainan automobile market is also the diversified era of new retail, and will lead the new trend of new energy vehicles in our country.
Second, the landing of new energy vehicles, the international tourism island to relieve pressure on the ecological environment. After the implementation of the free Trade port policy and the visa-free entry policy in Hainan, many tourists who love self-driving travel flock to Hainan based on the opening-up of the policy. Hainan will not only face the pressure of the “large” number of cars, but also face the exhaust emission problem of traditional cars. And hainan’s new energy vehicle market is gradually opening, the international tourism island of automobile exhaust treatment and other environmental problems will be solved.
In a word, under the traction of favorable policies, encouraged new energy vehicle enterprises will continue to pour into Hainan, in the near future, Hainan is bound to enter the era of new energy vehicles.
Article/Liu Kuang public account, ID: Liukuang110