This is not, in the 19th of this month held “Suning smart retail development strategy conference”, China’s real estate circle 300 leaders gathered in Nanjing to discuss cooperation issues, the industry leaders at the conference also repeatedly. For example, Zhang Jindong, chairman of Suning Group, said, “If winter comes, can spring be far behind?” So many business leaders gathered in Nanjing for the conference. How could they live up to the audience without something happening? Don’t worry, and see the author for your detailed interpretation.
Smart retail joins hands with real estate developers to launch complementary ecological strategic initiatives
In the cold winter, many real estate developers gathered in Nanjing to discuss the new model of smart retail with Suning and build a community of destiny together. The birth of this community of common destiny is inseparable from the smart retail proposed by Suning.
It has to be said that suning’s holding hands with many domestic real estate industry giants is a strategic move of complementary advantages. With their respective advantages, both sides can achieve a perfect win-win goal in this cooperation.
First of all, both Suning in the retail sector and real estate developers have a strong lifeline of commercial real economy and rich experience in offline operation. After years of development, Suning has developed a relatively mature offline entity business scale. At present, suning has about 4,000 stores in the country. By 2020, suning will have more than 20,000 stores in various formats. In terms of offline operation experience, both Suning, which started with offline entity business, and the real estate industry rooted in offline entity, have obvious advantages in operational experience.
Secondly, Suning and real estate developers have the same development goal, that is to continue to empower offline entity business. After the transformation of “+ Internet” and “Internet +”, Suning expanded its original offline resources and capabilities to online and started data-based operation. Then let the integrated Internet technology feed back offline, and transform and optimize the business process of offline entities to realize the integrated operation mode of online and offline.
It is obvious that Suning, which proposed intelligent retail, values both online and offline business layout, and offline entity business is the platform on which Suning’s intelligent retail solution finally hits the ground. Through the comprehensive spread of this solution, suning’s goal of enabling offline business can be realized. For real estate developers, the use of online resources to empower the entity business is also a very important direction of their reform.
Through the cooperation of both parties, Suning smart retail model will bring benefits for real estate developers in two directions. First, to provide professional retail solutions for real estate developers, to make up for the lack of real estate developers in the retail solution module; Second, Suning’s 600 million users, as well as technology services such as data, financial and logistics clouds, will be open to partners. Among them, the data cloud has developed digital marketing tools such as advertising diversion and intelligent recommendation, the financial cloud has the support of Suning Bank, and the logistics cloud has logistics and distribution facilities such as warehousing and related supporting area of 6.28 million square meters.
In this way, the common goal of Suning and real estate developers to prosper offline entity business will be maximized in the cooperation mode of “one party provides site, the other party provides technical solutions”, and jointly open the ecological strategic cooperation with complementary advantages.
With Suning smart retail solutions as the core, to achieve the goal of enabling real estate developers in physical business scenarios
As Zhang Jindong, Chairman of Suning Group, said at the conference, “Suning smart retail solutions are like convenient operating systems and tailor-made apps.” Behind this idea is the essence of Suning smart retail and the way of empowerment.
First look at the essence of Suning smart retail. Through the nature of Suning smart retail, we can see the reason why this smart solution is regarded as a mobile phone operating system. As we all know, operating system and mobile phone complement each other. Only with the carrier of mobile phone can the operating system play its role. At the same time, operating system is the most basic system software running on the “bare phone” of mobile phone. With this basic system software, other mobile applications can run properly on the phone.
Suning’s smart retail system solution uses the leading technologies in big data, cloud computing, Internet of Things, etc., and integrates these technologies into every process, link and scene of the retail industry, forming a complete retail industry solution. With the support of this technical scheme, Suning’s shop plan can be rolled out quickly. For example, with the help of suning’s data gold mine system, it can conduct big data mining and analysis for the community groups of shopping malls, provide precise marketing programs, and achieve the goal of efficient business operation.
Therefore, with the help of real estate developers’ good basic capabilities of commercial entities, and comparing these real estate commercial entities to the hardware of mobile phones, suning’s smart retail solutions are just like the operating system in mobile phones, and the combination of the two can realize the good operation of physical commerce.
Look again at the way of suning smart retail. After a long time of exploration, Suning has walked out of a smart retail road of its own. With the interconnection of all scenes and the concurrent development of multiple formats, suning has continuously extended new industrial entity forms through technological advancement and digitalization to create integrated channels. Suning’s retail products involve 10 types of retail formats, covering all aspects of life, thus forming suning’s new retail model.
According to the ecological layout of Suning smart retail, it can not only realize online resource sharing in channels, but also set up shopping plazas with various formats, providing customized formats for offline entity commerce. As Zhang Jindong, Chairman of Suning Group, said, “The reshaping and reconstruction of retail formats will effectively match all online categories with all online scenes, opening the 3D printing era of retail formats”.
If suning’s various physical businesses such as cloud stores, professional stores such as maternal-baby stores, supermarkets and sports stores are compared to mobile apps, these apps are equivalent to personalized mobile apps in the real estate industry. By mining user information through big data, accurate goods and services can be provided to users in commercial operation.
Under this premise, if real estate developers already have a complete commercial operating system, Suning can provide personalized physical and professional stores for real estate developers to achieve the goal of covering diversified scenes and thousands of stores. Therefore, with the empowerment of suning’s various entities and the support of big data and other advanced technologies, real estate developers can also create a “quality life experience base” for users to adapt to the new era of consumption upgrading.
With its leading smart retail solutions and various physical formats, Suning has established strategic partnerships with many enterprises, including the Internet development plan for commercial formats established with Wanda Group, and the all-round smart retail development plan for high-end communities established with Evergrande Group. As Xia Haijun, vice chairman of the Board of Directors of Evergrande Group, said, “Suning has not only become a shareholder of Evergrande, but also has a comprehensive strategic cooperation with Suning in smart retail.”
Finally, look at suning’s business model of “leasing, construction and merger”. Suning’s smart retail development strategy is actually the overall operation of the business model of “leasing, construction, merger and acquisition”. Combined with suning’s early comprehensive development, namely “self-construction” and “merger and acquisition”, and the new development concept of “association”, namely, the association of various developers, joint property management companies, joint social brand manufacturers and so on.
On the basis of joint operation, Suning can cooperate with real estate developers and other enterprises in its original 10 business forms, capital and other commercial forms such as public welfare and industrial IP. Moreover, this cooperation mode breaks the traditional leasing relationship in the past and is a new mode of industrial ecological cooperation with common interests.
All in all, Suning smart retail solutions and rich physical formats can not only provide digital commercial solutions for real estate developers, but also provide personalized physical shopping scenes for real business, comprehensively empowering the real estate industry.
Smart retail model has set a benchmark in the industry, and a new chapter of ecological sharing is about to open
In general, the development strategy of Suning smart retail that real estate executives gather in Suning to discuss together will be able to realize the driving force of social development higher than commercial value under the new mode of cross-industry ecological aggregation. These two driving forces of social development will be reflected in the following two aspects.
First of all, in terms of the retail industry, it can set a new benchmark for the development of the retail industry. Focusing on smart retail, Suning has built a large retail ecosystem covering real estate, finance, investment and other industries, forming the cooperation mode of the whole industry resources. At the same time, the opening of 600 million users in the Suning ecosystem to partners can achieve the goal of user channels opening throughout the industry, further promote the construction of an industrial integration cooperation ecosystem, and jointly promote the comprehensive expansion of smart retail solutions.
Suning’s smart retail model will predict consumption trends and perceive consumption habits with the support of Internet and Internet of Things technologies, providing core development directions for real estate developers’ commercial operations. This way of cooperation with their own strengths, will give play to the advantages of partners, in order to meet the people’s beautiful new life, to achieve the ultimate development of all walks of life the best empowerment goal. As Xia Haijun, vice Chairman of the Board of Directors of Evergrande Group said, “To make an enterprise bigger and stronger, it does not necessarily need to be exclusive in everything, but to achieve win-win results through strategic alliance and cooperation with enterprises from all walks of life.”
Secondly, from the perspective of consumers, it brings scenarioalized shopping demands to consumers. Nowadays, the quality life promoted by the era of consumption upgrading is entering ordinary people’s homes, and consumers’ demand for quality life is also rising day by day. Through the open and sharing action of Suning smart retail solution, new retail mode and new business format will be born in an all-round way, bringing new life experience to consumers and meeting consumers’ personalized and scene-oriented consumption demand anytime and anywhere.
In the Internet of Everything era, through suning smart retail solutions open and sharing action, as well as suning smart retail and many real estate cooperation layout, the spring of smart retail will be jointly created by Suning and partners, and the new chapter of ecological sharing will also be opened.
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110