One rong rong, Ma Yun did Alibaba, Ma Huateng did Tencent, and the growing suning backside of this hand, naturally from zhang Jindong experienced.
A sense of crisis: a critical moment and an effort to turn the tide
When it comes to crisis awareness, it is particularly important in today’s rapidly changing Internet era. On the one hand, new things emerge in an endless stream; on the other hand, new thinking sets off revolution. From O2O to artificial intelligence, to the sharing economy to blockchain, new terms appear almost every year.
In suning’s struggling retail industry, the trend of upgrading is increasingly obvious. From traditional retail to e-commerce to today’s smart retail, the retail industry is also undergoing new changes every day, a little careless may be eliminated by the new era.
Suning’s transformation is based on such a changing environment. In 2009, with the financial crisis still unfolding, Zhang Jindong realized that suning’s transformation was imperative. So Suning used the money on hand to open new stores, build logistics bases, go overseas and so on, and start paving the way for the Internet.
In 2014, Zhang Jindong once again proposed that Suning should have a sense of crisis, because “in the Internet era, those who are not rivals become rivals, and those who are not peers become peers.”
Zhang Jindong’s sense of crisis is not without reason, because at that time, Suning failed to achieve ideal results due to internal factors and lack of Internet thinking. In 2013, the revenue increased, but the net profit declined. This shows that Suning’s transformation has a certain effect, but there are also bad habits that are hard to change, zhang Jindong attributed to “love sensation and promotion, forget user experience.”
Zhang Jindong must get rid of the “bad habits” of Suning people, otherwise the transformation will be a failure. In 2014, Suning lived up to expectations, with revenue exceeding 100 billion yuan and net profit also growing. Nowadays, Suning has to face a more complex environment, giants, guerrillas, gunfire, I believe that Zhang Jindong’s crisis consciousness has formed a conditioned reflex, which is an important factor that suning can walk in the forefront of The Times today.
Chapter II Foresight: Prophet and forerunner
The transformation of Suning is zhang Jindong’s judgment under the sense of crisis, as well as his prediction of the logical trend of the future business world. In 2009, Suning surpassed Gome to become the leader of offline stores and won the throne of the first chain. It was also the year that Suning began to transform into “both online and offline”.
Zhang Jindong predicted that the Internet trend has arrived, Suning to the line is the right thing. In the same year, JINGdong’s B2C business revenue exceeded 200 million yuan in a single month, and Taobao’s revenue reached 50 million yuan in the first Singles’ Day.
After only five years on the offensive line, Zhang jindong once again sensed the inherent changes in Internet trends and became a master of prophecy. In 2014, Zhang Jindong proposed the concept of online and offline integration to predict the trend of future retail, and 2017 became the first year of new retail. Interestingly, Zhang may have been aware of this trend in 2013, when Suning held its first O2O shopping festival.
Until today, although many people think THAT O2O is a false proposition, and new concepts such as OAO and OMO are constantly born, Suning still adheres to the concept of O2O. Zhang Jindong has long attributed O2O to two-way interaction. Facts have also proved that O2O is not wrong. The essence of new retail, boundless retail and smart retail is the interaction of two O’s.
In 2017, Zhang Jindong pointed out that the era of data-driven retail has arrived, requiring all employees to learn and use data within the enterprise. On the one hand, Suning has achieved good results in qiandian Qianface, such as Suning Cloud store, Suning Life Square, Suning Tesco direct stores, Red children stores, Suning stores, Su Xiansheng boutique supermarkets and other types of business constantly enriched; On the other hand, Suning also uses big data and other technologies to analyze consumer behavior and predict behavior.
Zhang Jindong always has a forward-looking vision for the development of science and technology and the future of retail, which enables Suning to always walk ahead of its peers and lead the development of the industry.
The spirit of innovation: the evangelist of technology business
Zhang Jindong has a special liking for innovation. With the cooperation of crisis awareness and forward-looking vision, Zhang Predicted the development of the industry while injecting new genes into Suning to face the challenges brought to him by this era.
The tech-obsessed Mr Zhang is turning Suning into a technological empire. From the technological transformation of stores at the beginning to unmanned retail, Suning’s retail business has been inseparable from the empowerment of technology. For example, the newly opened version 2.0 unmanned Biu store includes scanning code purchase, scanning code payment, face recognition, appearance level PK scoring, customer flow big data analysis and other technologies.
“No matter in the third decade or the fourth decade, scientific and technological innovation is the prerequisite for suning’s business model innovation.” Zhang Jindong said at the 2018 Spring Festival.
In addition to the innovation in science and technology, the innovation in mode, service and marketing has gradually become a frequent participant in Zhang Jindong’s innovative thinking. Naturally, innovation is complemented by constant experimentation. In 2018, Suning stores will quickly open 1,500 stores across the country, with 50,000 unmanned shelves and 5,000 self-service shopping machines. These new models, new formats will become suning innovation vanguard.
It is such innovative thinking that enables Suning to always lead the trend of industrial revolution and become a unique banner in traditional business and emerging business.
Four Yang tough character: thirty years of wind and rain do not change the original heart
The third decade of Suning is coming to an end, and Suning has also developed from the original home appliance chain enterprise into an ecological company with retail as the core and eight major industries including Suning Shopping, logistics, technology, finance, real estate, sports, cultural innovation and investment.
Unwilling to be left behind, Zhang Jindong has never been short of rivals, from Gome to JINGdong and now the major online and offline retail giants, before the arrival of the unpredictable Chinese Internet, Zhang Jindong may not have thought that he would meet so many rivals later, but he has always stuck to the essence of retail.
Along the way, Suning’s status today has been very stable, the second and first echelon of 2017 Top 500 Private Enterprises e-commerce, these achievements are not easy, but also experienced considerable pain. Zhang Jindong’s entrepreneurial experience is not easy, starting from 1990 to 2009 transformation, it is Zhang Jindong’s tenacity, gave the whole Suning team tenacious effort, the next time before the arrival of the shell, Zhang Jindong at least worthy of the tolerance and pressure, because now the Suning has not been so easy to be shaken.
In the future, Zhang Jindong will continue to write the different struggle history of Suning people for us
Led by Zhang Jindong, Suning is still in the prime of her life at the age of 30. Under zhang Jindong’s leadership, Suning may embrace two important nodes in the ever-changing environment of China’s Internet and retail industries.
One is to seize the trend of the second half of retail, seize the offline outlet, continue to lead
On the one hand, based on the business expansion under the strategy of Suning Qiandian Qianmanyan +3D printing, Suning’s store opening speed is amazing. For example, Suning plans to open 100 community convenience stores in Beijing in 2018, and Zhang Jindong has recently called out the goal of 20,000 offline stores in 2020. With these offline data centers and service centers, It is difficult for Suning not to become a database.
On the other hand, with the continuous promotion of consumption upgrading, the trend of offline scene consumption will be further strengthened. With a series of technologies, Suning’s smart retail model can hit a variety of combined blows and continue to lead the retail industry.
Second, Suning becomes a comprehensive output platform of service + technology + retail
Zhang Jindong believes that serving users’ quality life is the fundamental mission of retailers. Yes, from beginning to end, in both traditional and emerging businesses, services are the only way consumers judge whether a deal is good or bad.
Based on the soil of service, new technology and new model will grow well. Suning is now accumulating experience and advantages in these aspects at a relatively high speed, such as smart logistics and smart stores. In Zhang jindong’s blueprint, Suning will replicate the growth experience of the past nearly 30 years and become a modern giant ship.
No matter how suning develops in the next decade, there is no doubt that the heavy burden will still fall on Zhang Jindong, who will continue to write a different struggle history of Suning people for us.
Article/Liu Kuang public account, ID: Liukuang110