In the old house of the ancient town that the night is enveloped, republic of China, guests are pushing open slowly “crime scene” the door, when you think all horrible atmosphere in this detective drama has been pulled full, the door closes suddenly, your mobile phone closes the instant in as plot, vibrate! Move! !

This is not the effect of any 4D movie, but the real experience of netizens in the “Qiyi Script Shark”, the second masterpiece of the “fan comprehensive season” released by iQiyi recently.

In addition to the scary “atmosphere group” that vibrates with your phone following your heart beat, the audience also gets to choose their characters and participate in the game by searching for evidence, casting suspects, and finding the truth behind the masks.

This has greatly broken the boundary between interactive video and variety show, variety show and game, and pushed the script killing variety show which was originally based on “immersion” to the extreme.

Judging from the interactive data, this model does make users “unable to stop”. At present, one out of every five users who play Strange Script Shark has participated in the interaction of iQiyi Detective mode, especially the setting of “vibration interval” has been repeatedly experienced. At present, the average person has watched it more than six times.

And a few short video interaction, also hidden a lot of technology iQiyi “careful machine”.

01 atmosphere group carries the handle “, vibration sound effect makes the film from 2D to 3D

Audiovisual is an important factor affecting user immersion, which is also an important reason why offline games can make users more immersed than online variety shows.

In the previous star reasoning variety shows, no matter how wonderful the script is, the audience can only watch a two-dimensional plane in a three-dimensional space, but can not really feel the atmosphere of the scene. In order to make up for this regret, mobilize users’ multi-dimensional senses and enhance their sense of immersion, IQiyi has introduced the closing sound and scary vibration effects in Script Shark to evoke users’ physical perception from the sense of touch and make the program audio-visual from 2D to 3D.

Take the “door closing vibration” effect at the beginning of this article as an example. The moment the door closes, your body is already vibrating with your phone. This makes users feel as if they are in the scene, expands the imagination space of users, makes the program content more infectious, and restores the real offline game experience to the maximum extent.

In addition to the script kill variety, ** vibration sound can also be used in a number of program scenes. ** For example, in the first “Love Theater” “Moonlight Variations” released by IQiyi, in the sweet moment of the hero and heroine’s “first kiss”, their heart beats interweaving, along with the rhythm of the mobile phone, the audience in front of the screen really “moved”.

At present, iQiyi vibration sound has been able to realize intelligent addition, content side staff can choose the desired heart rate, volume, amplitude, etc. according to need, flexible adjustment, not only audio-visual force, but also through the “body sense” to create new immersive experience variety.

Intelligent technology enables interactive experience, so that “script kill variety” more worthy of the name

One of the major differences between variety shows and games is that the latter is more immersive and more autonomous than the former. ** For scripts that rely on “substitution”, the ultimate sense of user immersion is to make them into a “game”, so that “scripts kill variety shows” is worthy of the name.

In order to ensure the viewing experience and make the game experience more realistic, iQiyi technology product team uses H5 floating layer to seamlessly “connect” it to the variety video.

There will be a bubble of “Shark entertainment mode” floating on the interface of “Script Shark” in each issue. After clicking, the H5 interface of character selection will appear on the screen. The audience can browse the introduction of each character and finally lock one.

After that, the character introduction and the backpack button will appear on the screen all the time, which is convenient for users to check at any time, so as to better simulate the real online script killing game experience.

In the process of killing the game, another very important link is to search for evidence. The location and amount of evidence will directly affect the rhythm and sense of participation of the game. * * in order to guarantee the user’s search experience, improve user participation, * * iQIYI technology product team has greatly increased the number of clues, * * compared with before the sprout agent, surge in the number of users to search the script shark, about more than 200 per program needs to make personal clues, it’s for the technical side brought huge dot clues of pressure.

For this, iQIYI engineers to introduce the cutout content understanding, intelligent recognition and AI AI technology, such as automatic identification can locate scene, dot improve efficiency, reduce the artificial error of the rbi, made it possible to large-scale precision marking, so as to make the user search process more smoothly, the user independent search all the possible, from two aspects of the game interface and interactive experience, Let script kill variety really become script kill game, to meet the interactive needs of users.

Interactive variety lightweight production, engineers and artists strong alliance

The combination of technological innovation and entertainment has always been the core pursuit of iQiyi. In the framework of iQiyi’s scientific and technological innovation, one is to build a technology platform to serve users, and the other is to make intelligent production to serve artists.

Sharky embodies both goals. In addition to the above improvements in the user experience, there are also notable aspects of content production.

In the traditional interactive content production process, a big pain point is that the content side needs to repeatedly cut and splice the content in order to meet the needs of the technology side, which not only greatly reduces the production efficiency of interactive content, but also tends to make the technology more dominant, which affects the fluency of the content and greatly reduces the effect of the program. This is also why in previous variety shows, interactive content was mainly presented in the form of intermingled videos, which guided users to consume additional video clips at a certain specified time, but could not be applied to the whole show.

, iQIYI innovative use of H5 floating layer technology, the online interactive video image information exploration ability branch expansion, content producers can be inserted in the specified link configuration not only video, can also pull the H5 components button, explore the interactive interval, bubble popup window, picture successfully split feature and interactive content, intervention of content is very low.

On the one hand, the artistry and fluency of the content side are guaranteed, and the technology will not be “overwhelming”; On the other hand, it also makes the production of interactive variety shows lightweight, with greater technology portability and great potential in the “interactivity” of other variety shows in the future.

In terms of implementation, iQiyi integrates the above Interactive capabilities into the IVP Platform (Interactive Video Platform). Through the “standard + tool + content template” model, the interaction can be “copied” to multiple entertainment content, directly enabling the content side, and greatly reducing the time and manpower cost.

Take the “vibration mode” mentioned at the beginning of the article as an example. Before the IVP is online, it takes about 6~8 hours for technical students to manually configure the vibration interval of about 1 minute, which is time-consuming and laborious. After the launch of IVP, the program producer can complete the configuration and production of interactive video with zero threshold and low cost, and basically realize the automatic configuration. At present, the heartbeat mode of “Love Theater” is also a vibration interval of about 1 minute, ** Currently, it takes about 10 minutes to complete the configuration through IVP; ** This year’s “One Week of Rapper” program, which has a large number of vibration interval configuration of “disco mode”, has completely no need to manually handle vibration script, editors can complete the vibration effect of each song in 30 minutes through IVP script configuration; Even the relatively complex custom vibration of the horror atmosphere of Qiyi Script Shark can be completed in about 1-2 hours.

Previously, as the first work of iQiyi’s “fans’ comprehensive season”, “Cutie” successfully brought the script killing entertainment to the public through the form of family fun, and became the pioneer of interactive detective variety shows in China. While “Strange script Shark” will focus on the needs of different layers of users, in the program’s reasoning difficulty, types of scenes and interactive technology will have more diversified expansion, to achieve the script to kill new and old players multidimensional coverage. In particular, it is worth paying attention to that the program will also adopt the narrative mode of continuous tense, add more user interaction links, so that users can deeply enter the reasoning environment of the program, and get the real immersive script killing and interpretation experience.

In fact, this is not only a layout of iQiyi in the script kill variety Track, but also a leap in interactive video technology and user immersion experience. What iQiyi wants to bring to the users is not only the “novelty” of this variety show, but also the long-term layout of promoting the reform of the entertainment industry with technological innovation.

With the development of technology, “interactive + content” are becoming the fresh air to the video industry, the traditional boundary between film and television and games are continuous dissolution, iQIYI this a bold attempt is likely to boost industry changes, to further deepen the fusion of technology and content, let users get more extreme in the fusion of consumption experience.