Great waves sweep away sand for gold.
Full-screen mobile phone is the inevitable trend of mobile phone development in the future. It has been two years since the introduction of mi MIX in 2016 to popularize the concept of all-screen. Sigmaintell predicts that the shipment of all-screen phones will reach 910 million units in 2018, and the penetration rate of all-screen products in the smartphone market will reach 61%. Full-screen phones have also evolved from the conservative 18:9 era to the current “full-screen plus” era.
There are four major problems in the initial stage of comprehensive screen development
“The trend of The Times is mighty, those who follow the trend will prosper, and those who oppose the trend will die.” Comprehensive screen is the trend of the development of smart phones. It brings users more shocking visual experience with a very high screen ratio, and can also effectively control the size growth of mobile phones. Although the common full-screen mobile phone is an inevitable trend of mobile phone development, it is still in the popularization stage of the concept, so the development of the common full-screen mobile phone still has the following four problems.
First, the user experience is poor. Full-screen phones also have to face the age-old paradox of “you can’t have your cake and eat it too”. In pursuit of a higher screen ratio, user experience must be compromised. The front-facing camera, fingerprint reader and earpiece that are essential to a smartphone will be hard to find a place for a truly full screen, even in its infancy. For example, in order to achieve a full screen, Mi MIX replaced the headset with bone conductive, moved the camera to the bottom of the phone, and put the fingerprint module on the back. However, the result was that the headset sound was too low, it was inconvenient to use the front camera, and the back of the phone was not strong, which reduced the user experience.
Second, the screen ratio is still low. The concept of full-screen mobile phone originated from Chinese mobile phone manufacturers. As the name implies, it refers to a mobile phone with a 100% screen ratio. However, it is almost impossible to achieve this with the current technological level. Data from China Industry Information Network show that the average screen proportion of mainstream full-screen mobile phones on the market in 2017 was 83%, only about 10% higher than that of non-full-screen mobile phones in 2016. The actual increase is not obvious, and the screen proportion is still not high.
Third, the screen error touch rate is high. The improvement of the screen ratio is inseparable from the narrowing of the phone’s surrounding border, and the continuous narrowing of the phone’s border inevitably leads to the screen error. Small problems such as turning pages before finishing a book, pausing or quitting a movie add up to a big drag on the user experience.
Fourth, the screen is fragile and difficult to maintain. The original intention of the full screen is to achieve 100% of the mobile phone screen, although it cannot achieve 100% at present, but it is also working towards the screen ratio of close to 100%. The natural narrowing of the bezel around the phone also means that the bezel is less protective of the screen, increasing the risk of a broken screen on a full-screen phone. Moreover, due to the particularity of comprehensive screen packaging, the difficulty of mobile phone maintenance is also increasing. For example, the Essential Phone launched by the father of Android with beautiful design was once evaluated as the most difficult phone ever to repair by a world-renowned dismantling agency, which shows the high maintenance difficulty of full-screen phone.
Lack of hardware and software technology leads to a congenital lack of full screen
Some people are born to be the king, some people fall into the grass for the bandit, and the comprehensive screen mobile phone since the birth of that day has congenital deficiency disease, in the final analysis is caused by immature technology, is the result of the joint action of hardware technology and software technology defects.
In terms of hardware, as front-facing camera, earpiece and various sensors are essential functional modules of smart phones, they need to occupy a part of the front panel of the phone, so the proportion of full-screen mobile phones in the initial stage is still not high.
Software, the full screen mobile phone software is not ideal, daily software shows lack of weight and video display there are large black edges. Most current software developers is not optimized for full screen mobile phone, even the official system also does not optimize the system in all scenarios, resulting in most application scenarios full screen mobile phone display abnormal, such as playing with iPhone X the well-known “the king of glory is also will appear the display content is neat bang keep out part of the situation, Seriously affect the user’s game experience.
The reason for the existence of black edges in video display is that the screen ratio of full-screen mobile phones is 18:9, the ratio of movies is 16:9, and the ratio of TV dramas is 4:3. Therefore, there will be wide black edges around any video watched by full-screen mobile phones. If full-screen mobile phones are forced, the video picture will be seriously deformed, affecting the user’s viewing experience.
On top of that, the phone’s narrower bezels make the screen brittle and easy to touch. Although the frame wastes the limited space of the front panel and affects the appearance of the phone, it has to be said that the frame of the phone can effectively protect the screen and prevent accidental touch. On the one hand, the probability of the phone’s screen hitting the ground increases, and on the other hand, the probability of the phone’s screen accidentally touching increases.
Comprehensive screen “three big families” already each has its strengths, also each has a short
From the “18:9” era two years ago to today’s “full screen +” era, the full screen solutions on the market are gradually rich, from the beginning of Samsung curved full screen, to imitate Apple’s bangs, and then appeared OPPO Find X, Vivo NEX and Glory Magic 2 used in the full screen, The comprehensive screen solution on the market has been updated and iterated with three liberation schemes. Who will lead the trend in all-screen phones?
The first type: curved full screen
Curved screens predate full-screen screens by a year, and Samsung’s first curved phone, the Samsung S6 Edge, stunned audiences in 2015. However, in 2017, the full screen completely broke out, and Samsung had to join the army of the full screen due to the impact of the full screen mobile phone. Combining its own advantages, it combined the curved screen with the 18:9 full screen, and the first curved full screen mobile phone, Samsung Noto 8, was born.
Full screen mobile phone with high screen surface proportion, high level and the characteristics of low production difficulty in appearance, adopt flexible surface samsung panel, left and right side the screen surface to the light refraction, almost no borders on left and right side vision, together with extremely narrow frame up and down, finally let surface full screen mobile phone screen can also be achieved than accounted for about 87%. Moreover, the curved screen design has a better appearance experience, and the display of the left and right sides of the screen is extended to the side of the phone, so that the phone has a higher appearance level. In addition, the curved screen production process is relatively mature, not only low production cost, but also low production difficulty.
However, the curved full-screen mobile phone looks more like an improved version of the ordinary 18:9 full-screen mobile phone, which retains the basic appearance structure of the ordinary full-screen mobile phone and is not very attractive to consumers. In addition, the fragility and miscontact rate of the curved full-screen mobile phone are higher than other full-screen mobile phones. In comparison, The user experience is not even as good as the average 18:9 full-screen phone.
The second type: profiled full screen
Special-shaped screen launch is overall screen mobile phone in the course of evolution a product of compromise with reality, it was born in September 2017, is the 10th anniversary of the iphone mobile phone, has become the major mobile phone manufacturers shortly after launch of a mock object, designed by bang abnormity extended out beauty tip and water screen design, belong to a special full screen.
The maximum screen proportion of the profile-shaped full-screen mobile phones using beauty tip and water drop screen can be as high as about 90%, such as Nut R2S, Essential Phone and OPPO R17. In addition, the anti-drop and anti-false contact of the profile-shaped full screen are better than that of the curved full screen. Although the frame is wider than that of the curved full screen, the profile-shaped full screen uses more screen space and can keep a reasonable frame to protect the screen and prevent screen breakage and false contact on the premise of increasing the screen proportion.
But no one is perfect. In addition to the advantages mentioned above, the alien screen also has the following disadvantages: The alien screen has incomplete display content. For example, the Mi 8 SE used by the author will have incomplete display due to the blocked part when playing king of Glory and other games, and a large black edge will appear when watching videos. Secondly, compared with other mobile phones in the era of “full screen +”, the appearance level of mobile phones with irregular full screen is lower, and many mobile phones with irregular full screen will lead to aesthetic fatigue of the public. Finally, the screen production cost and difficulty of the special-shaped full-screen phone are high, and the price of the phone is more expensive than other phones with the same performance.
The third type: the potential full screen
Latent view full screen is the latest product of full screen development. IFA in Germany recently, huawei launched under 2, in the hope of the glory of type full screen design Magic screen proportion reached an unprecedented 95%, almost break through the limit of existing materials science, became the most surprise blockbuster eggs, IFA show more crazy thumb up for dozens of domestic and foreign media, said the glory Magic 2 is a real full screen mobile phone. Later, Xiaomi posted on Weibo that the mi MIX 3, which will be released in October, will also adopt this design. It’s worth noting that Vivo and OPPO both launched full-screen phones with this design this year, and have been unanimously recognized by the outside world. Latent vision full-screen design seems to be the new favorite of smartphone manufacturers.
The three mobile phones designed by OPPO, Vivo and Honor all have a screen ratio of more than 94%, almost breaking through the limit of current human materials and making a big step towards 100% full screen, which is almost true full screen.
The front-facing camera is cleverly hidden inside the phone’s body, and can be automatically or manually ejected when needed. In addition, the submersible full-screen mobile phone also puts the earpiece and sensor together on the upper side of the fuselage, hardly occupying the front panel of the fuselage. In addition, the fingerprint identification module is integrated at the bottom of the screen to retain the uniformity of the fuselage, so the appearance level is generally high.
Due to the high degree of integration of mobile phone, it is the combination of all avant-garde technology. In addition, the current production technology is not mature, there are still problems such as high price, high production cost and difficulty, and mass production difficulty.
In a word, the potential full screen integration is high, full of sense of science and technology basically achieve the true “full screen”, is the current better full screen solution; Although the profile-shaped mobile phone with full screen greatly improves the screen proportion, it destroys the integrity of mobile phone screen content display, and the software adaptation is difficult, so it is not the best solution for full screen. But curved full screen is more conventional, no obvious shortcomings and advantages, is not a full screen solution. Therefore, to sum up, latent full screen is a better full screen solution at present, and is likely to lead the new trend of full screen mobile phone industry.
Article/Liu Kuang public number, ID: Liukuang110, this article first kuang Venture capital network