The operation of the public number has been more than two years, before the time is good, a lot of original, we are also quite willing to see. But recently I observed that my official account “Coder of Attack” showed several unhealthy states:

  • Overall reading decline

  • Fan stickiness declines

  • The number of followers declines

In fact, the root cause is less original, of course, there are other factors contributing to this situation.

Original is a vital part of the public account, is the blood of the public account, no original content of the article is difficult to stand out, fans are concerned about the attention is actually to get some unique value.

But because of the recent period of original articles are indeed less, are reprinted some articles, and other technical public number is much the same, are around, over time, readers feel nothing interesting, take what it is natural.

So why is it less original? There are several reasons for this:

  • I am busy with work. Now I am in the key stage of the project. The project cycle is very busy, so I have less time to write original articles.

  • Since the articles written in the last six months and a year are all part of the reptile book, it is not easy to send out in advance, so this leads to the original articles of the public account become very few.

  • Recently I also opened a new public number “Cui Qingcai 丨 static find”, then just on this small simple record some of his own ideas, so on this small wrote some original, but because I was too based on the quality of the pursuit of the small size and growth, so both technical articles and personal comprehension to small, “Decoder” will directly reprint the article on the trumpet, so some original is shunted.

Of course, in addition to being less original, there are several reasons for our current unhealthy state:

  • Since MOST of my articles are reprinted recently, I may not know the details of some of the readers’ comments and questions, so I may answer relatively shallow or simply put out not to answer, and the interaction with readers is less and less.

  • The change of the public account ecology, the public account ecology has been a red sea, more and more creators have joined the public account, are in the competition for traffic, reprint and a large number of advertisements, resulting in readers now open to the public account rate is lower and lower, whether single or overall.

  • Wechat public number itself recommendation algorithm should also have a certain role, such as the weight of the original article compared to before I feel higher, but reprinting too much article weight ratio further decline.

Well, that’s basically the status quo, which leads to an unhealthy state of the public number.

After some thinking and discussion with our partners, we got some thinking, and decided to change the operation thinking in the future, which can be summarized as follows:

  • Still adhere to the original is fundamental, enduring secret only original is public, so later will continue to adhere to the original, of course, because I have time, each number 1 or 2 per week should be a small target, which is number two “rashly Coder” and “Cui Qingcai 丨 static find” number two will send 2-4 original essay every week.

  • About the original we are also in contact with some channels, such as if you have a good original article, also welcome to this public number to contribute.

  • Before, in order to send articles every day, I may hurriedly find a few articles and turn, the quality is not high, and finally lead to poor reading, and the value to readers is not enough, so I adjusted my strategy — do not send articles if it is not necessary. That said, if you really don’t have anything to post today, don’t spam it. To send on the hair of some valuable, high quality, so will be more strict control of the public number of article quality.

  • Distinguish the positioning of the two numbers “Coder of attack” and “Cui Qingcai!”. Before, MY positioning of the two public numbers was not clear, and even for a period of time, whether technical articles or personal perception were sent to “Cui Qingcai! This will cause the “attacking Coder” to have the unhealthy state I mentioned above. Therefore, “Coder” will focus on sending technical articles, that is to say, I usually write all articles about technology will be put in this number, including Web crawler, technical summary, tool recommendation, Web, AI, small knowledge points and so on. “Cui Qingcai! Jing Mi” is a bit more personal, it will send some of my daily feelings, such as my work feelings, my life state, my thoughts, my reading notes and so on. If you’re interested, you can follow it.

  • Increase the interaction with readers. Some of the previous comments have poor interaction with readers. In the future, we will pay attention to increase some interaction and communication to increase the stickiness of readers.

  • Engage in small interactions from time to time, such as sending small gifts, books, etc.

PS: Of course, do not shy away from saying, because I also need to get some income, so sometimes the public number will also receive some advertising, but I will control the frequency and quality of advertising, advertising is also some technical courses, if you are interested in hope if you can support, thank you!

That’s it. If you have any other good ideas, please let me know. I still very much hope that I can provide you with better content and value through the two public accounts.

Fighting!!!

For more exciting content, please pay attention to my public account “Coder of Attack” and “Cui Qingcai!