Whole-house intelligence and smart city have become the new focus of people’s attention. Smart speakers, smart refrigerators, smart bracelets and smart jewelry all benefit from the development of the Internet of Things. It is estimated that by 2045, the most conservative projections are that there will be more than 100 billion devices connected to the Internet, and the smart home will be the first to blossom on the Internet of Things. Online data show that the global smart home market will reach 500 billion yuan in 2021.
Prospects so handsome smart home market has given rise to a lot of the smart home not only, also has given rise to a lot of intelligent solutions platform for the Internet of things, such as foreign AWS, IBM, Microsoft, Google, as well as the domestic ali cloud, jingdong micro couplet, strong comprehensive strength of large companies such as huawei, there are clouds, graffiti, intelligence, wit YunZhi easily, such as small and medium-sized IOT platform, No matter be big platform or small and medium-sized platform is grasping the tuyere of intelligent household to move forward, but the road of development of small and medium-sized platform is afraid not so smooth.
Smart home IOT track is crowded, doodle smart people face many challenges
On the smart home IOT track, competition challenges faced by small and medium-sized platforms such as Doodle Intelligence are mainly related to the identity of other competitors in the market. Brand smart home vendors mostly develop their own smart systems and occupy a large market share, such as Haier and Xiaomi, while doodle Intelligence, which only provides intelligent system development services, has no obvious competitive advantage.
First of all, in terms of traditional home furnishing enterprises, most brands are building their own smart home service platforms. Haier has U-Home, Midea has smart Home, Changhong has CHiQ and so on. On the one hand, these traditional home brand enterprises in refrigerators, air conditioners, televisions, water purifiers and other size of home appliances have been very mature, and brand influence has been deeply rooted in the hearts of the people, the establishment of brand barriers, smart home products will also have significant competitive advantages.
On the other hand, on the basis of its own brand barriers, it also has funds and strength to support its own smart home system, and can further improve and strengthen the brand barriers of smart home, such as Haier’S U+. However, some brands also choose to cooperate with Internet giants such as BAT with strong AI strength, such as Changhong Smart TV CHIQ-Q5R and Tencent Dingdong, Midea smart refrigerator and Baidu DuerOS. This means that traditional home furnishing enterprises such as Haier and Midea do not need to outsource their smart system development to small and medium-sized platforms such as Doodle Intelligence, or such small and medium-sized platforms are not their first choice.
Secondly, in terms of the Internet of things platform, there are both the building of their own smart home system and the sale of physical products, such as Mijia, Huawei HiLink, AliGenie, JINGdong Weilian and so on. On the one hand, these Internet giants have professional and mature AI, cloud technology, etc., developing smart home system is faster and easier than other companies. On the other hand, with the support of technical strength and financial support, we have the ability to expand the smart home industry, but also open the smart home system and build an ecosystem.
Statistics show that sales of Alibaba’s Tmall Genie have exceeded 2 million units, ranking third in the world. Xiaomi officially revealed that its IOT platform has more than 85 million internet-connected devices, more than 10 million daily live devices and more than 400 partners. It has become the world’s largest intelligent hardware IOT platform and will fully open IOT platform in the future.
Online information shows that JD has built the world’s largest cross-brand and cross-category IOT platform. Jd IOT has more than 300 partners, including Samsung, Philips, Panasonic, AO Smith, Gree, and more than 1,000 types of access devices, covering 70 categories, with shipments of nearly 20 million units and annual sales of more than 30 billion. Jd Joylink protocol access devices have been all over the world.
From this point of view, both the challenge from traditional home furnishing enterprises and the pressure from the Internet of Things platform are great challenges for small and medium-sized IOT platforms such as Doodle Intelligence.
Despite the fierce competition, doodlers still face problems at home
Doodle Intelligence and other small and medium-sized platforms connected with smart home not only face the current situation of fierce competition in the IOT industry, but also generate problems that are difficult to avoid due to fierce competition.
First, the Internet of Things platform is the ultimate goal to provide all-round intelligent services, covering many fields such as home, travel, medical care, education and so on. Small and medium-sized platforms are no exception. However, it seems that small and medium-sized platforms are not enough to take the lead, and only make achievements in some vertical intelligent fields. For example, Doodle Intelligence is more specialized in providing intelligent services in lighting and electrician, but it has little involvement in other fields. It still has a long way to go to a comprehensive Internet of things platform.
Second, as a professional platform providing Internet of Things services, providing users with development system services also means assuming greater security responsibilities. On the one hand, there are a lot of security accidents from the Internet of Things, such as the Internet of things security accidents in 2017, intelligent toy voice information leakage, drone intrusion into Chengdu Shuangliu International Airport for many times, 175,000 security cameras were exposed, intelligent vacuum cleaner second change monitor and so on. According to statistics, more than 71 million Internet of Things devices have been exposed worldwide, including routers, cameras, firewalls, printers, VPNS and other types of devices. The security needs of Internet of Things devices are increasingly prominent.
B, on the other hand, as for end users to provide Internet service platform, nature also should bear the corresponding responsibilities, such as data encryption, system maintenance, etc., it also means has high technology of Internet of things, and small and medium-sized IOT platform such as graffiti intelligence, due to lacking on soft power, such as money once a major software security accident is likely to face a fatal blow, Therefore, the data, information, system and other aspects of the security problem must be implemented, enhance vigilance.
Third, the intelligent solutions provided are similar and tend to be homogenized. On the one hand, it can help smart home enterprises to save costs by providing the public version of APP. However, on the other hand, the public version of APP is generally slow to update, which means that c-side user experience may be sacrificed and the characteristics of smart home products will be buried, which is not conducive to enhancing the competitiveness of the platform. Online data show that in the smart home APP classification, the public version of smart home APP is not less than 60%, the outsourcing APP is more than 30%, and the independent APP is less than 10%.
In this sense, small and medium-sized IOT platforms such as Doodle Intelligence not only face fierce competition inside and outside the industry, but also have many shortcomings to make up for. From the perspective of C-side user experience, optimizing the sense of intelligent experience may help the doodlers enhance their competitiveness in the future.
Improving the user experience could help doodlers expand their market
Based on the internal and external problems faced by the doodlers, the market can be opened in the following ways.
First, based on c-end user experience, we should constantly improve product performance and stabilize the existing market. Since the intelligent system is directly connected with the C-end users, and Doodle Intelligence provides intelligent transformation for the B-end users directly, it is natural to improve the intelligent products and services based on the c-end user experience. For example, simplify the APP operating system, make a fool operating system so that the elderly and children can easily get started, combine “intelligent + manual”, provide users with simplified DIY control, expand the range of recognition of the voice interaction system, etc.
First, too complex operation will make users impatient psychological impact on user experience, users lose interest in smart home, and smart home itself is to make home more simple and interesting, so it is necessary to simplify the operating system; Second, in the current consumption upgrade and the trend of younger users, flaunting personality into the focus of young users, so the operation of smart home to liberate the user is also a way to improve user experience.
Second, from small and medium-sized smart home enterprises to expand the market. , on the one hand, is to the smart home, small and medium enterprises will be intelligent operating system outsourcing to a third party, small and medium-sized platform graffiti intelligence, which can save system development cost and time, and can avoid islanding for systems are not compatible with the brand manufacturers, users, after all, also do not want to buy several brands of smart home is installed a few APP.
As for small and medium-sized IoT platforms such as Doodle Intelligence, small and medium-sized manufacturers are short of technology and capital in intelligent system development, which brings space for Doodle Intelligence to play and makes it easier to expand this market.
Third, ensure the compatibility of the system and no error. Most users will choose different brands when buying smart home products, and some brands have self-developed apps, such as Haier and Xiaomi, while others are outsourced to third-party platforms. This makes it easy for products to be incompatible, which will bring trouble and inconvenience to users in the process of enjoying smart home. Incompatibilities of intelligent systems constrain the development of intelligent home furnishing industry in a broad sense. In a narrow sense, they restrict users’ options and bind users’ consumption.
In addition, the error-free performance of intelligent systems is also particularly important. Firstly, the distance between voice interaction functions of the Internet of Things is still limited, and inaccurate recognition will affect user experience, especially for residents with large house space. Second, if there is error in system identification when operating smart home remotely through APP, it is very likely to lead to safety accidents, such as security system failure is used by interested people, home appliances cause damage or even short circuit, fire and so on. From this point of view, it is extremely important to ensure the compatibility and error-free of intelligent systems, and to enhance their hard power is also to enhance their competitiveness and brand influence in the IOT platform.
Together, in the Internet of things industry with intelligent household as the track, but facing the fierce competition situation of small and medium-sized the IOT platform, from the traditional household companies such as haier, midea, and jingdong, Internet giants such as huawei, squeezed under, win more partners, won a place on the Internet of things industry, Based on c-terminal user experience, we can constantly improve intelligent software and hardware services to enhance product competitiveness, or find a long-term breakthrough for ourselves.
Article/Liu Kuang public account, ID: Liukuang110