Recently, a lot of customers have asked me to build an APP, which makes me very angry. It is really difficult for you to build a high-rise building with a small budget. As the saying goes, one cannot make bricks without straw. It is difficult for me to help the client even if you give me such a small amount of money, so I will focus on recommending the benefits of small programs to him, and the client is willing to listen to my suggestions in the end. Develop small programs at low cost, iterate on trial and error in the early stage, and develop APP after the exploration mode is clear. APP has a long history, online for nearly two years micro channel small program function and APP similar, and the public number is also based on micro channel, performance and similar to small program, small program and APP and public number in the end what is the difference? Below I simply sorted out their summary of things, and god together to discuss.
A small program and the difference between the public number
Enterprises and businesses that are developing in the e-commerce industry or are preparing to enter the e-commerce industry will mostly choose to enter this market for development as wechat e-commerce continues to develop. In particular, over the past year, the popularity of micro channel small program, so that more businesses see its business opportunities and market, have been put into the development of small program mall. However, even after the development is completed, more important issues need to be considered, that is, how to promote the platform to expose drainage, transformation, and ensure its development.
Two, the difference between small programs and APP
Although small program is compared to native APP, but the development of small program and APP development technology is not at the same level. The development of small programs is based on wechat official development guidelines and tools to develop, quite a rough framework as the basis. While APP development, all the framework content should be built from the foundation, technical difficulty and development cycle are above the small program, this is one of the differences.
The second difference lies in their functional implementation and technical maintenance. Although the small program can achieve most of the functional requirements of the enterprise business, but there are still some functions it can not achieve and APP development can achieve. For example, the required functions of some Internet of Things projects can only be realized on the APP. In addition, in the later maintenance after development, APP requires deeper technology than small program maintenance. It needs to be developed, maintained and upgraded for compatibility of different types of systems to ensure its smooth operation. The maintenance of small programs, supported by wechat official, has lower maintenance cost, shorter cycle, and simpler process.
Third, how to ensure the development of small procedures?
1. Offline scene placement and digital promotion
Although the small program mall as an online e-commerce platform, but not necessarily its promotion will be limited to the online, through the small program code, parameters of the TWO-DIMENSIONAL code, the offline scene is also used to promote drainage, so that the offline traffic can also be swept to the online code.
2. Associated promotion with public accounts
The fact that wechat mini programs can be associated with public accounts is an obvious complement to the two platforms. Small programs are difficult to truly retain customers in the platform, and the fan system of the public account can make up for this function, to achieve the precipitation of fans. And after the development of small program mall, associated with the public number, through the text and text, custom menu, etc., given the small program entrance, the public number of fans into the small program, at the same time to promote the mall and exposure. This public number on the basis of the original promotion of small program mall practice, is also more effective.
3. Use bargaining, grouping and other tools to achieve fission
For malls like Pinduoduo, in addition to basic commodity sales, what makes pinduoduo famous is its way of grouping and bargaining. For consumers, all these are directly reflected in the interests of consumers, so they are more willing to actively forward and share the platform, and in the process of sharing, the mall will be promoted. Therefore, wechat small program mall can use this mode, with bargaining, group and other tools, to achieve fission transmission.
4. Use advertorials for content marketing
Content marketing is a kind of more common way of promotion, small program mall can take advantage of this method, edit soft wen marketing promotion and stimulate the transformation, the main products, the main service in the form of soft widely to introduce out, at the same time of implementation of exposure, catch the eye also use value, stimulate the user consumption.
APP, public account and small program are different when they are launched, with different functions and different directions of development. However, it is undeniable that they have a great impact on our lives and provide us with convenience. As for the choice of enterprises, it is necessary to fit the development needs of enterprises from the basis according to their own development needs.
Personally, small program is more promising, it is a light APP, based on wechat small program rapid deployment, but also has a mature third-party system, can be directly used, Tencent official will continue to enrich the basic functions of small program, is a big benefit for us. The use of third-party mature system development small program is also a good choice, our own research and development of small program mall system is now open source, hoping to help more developers develop quickly, and not be urged by customers to work overtime in a hurry to get angry!
Download the free source code at github.crmeb.net/u/demo