Short video entered a new period of development in 2018. Since its release in September 2016, Douyin has entered a change period in 2017. In 2018, Douyin became another popular short video app after Kuaishou, especially popular among young people, men and women, young and old.
In fact, short video is not only shorten the length of daily long video, nor is it just the transformation and migration of non-network video on each terminal. In the current environment, short videos are characterized by low creation threshold, strong social and interactivity, and fragmented consumption and dissemination. Compared with the general long video, short video is more powerful in user interaction and social attributes, and has become a social way for consumers to express themselves. Compared with live video, short video is a form of expression that is more transmissible and convenient for the distribution and consumption of high-quality content on the whole network.
Following Kuaishou and Douyin, major manufacturers are eyeing the cake of short video. Tencent, Alibaba, Weibo and other companies have launched their own short video apps, some of which are more than one. Right now, you can use the short video platform, the bonus app, to build your own short video kingdom. No matter you are a creator of works or a platform operator, if you want to enter this field, you need a technical support level, a software application, a reliable service team, and an operation platform with its own characteristics.
In order to achieve the goal of popularity, we can refer to the form of Douyin to develop an app. On the basis of drawing lessons from big factories, give play to their own characteristics. Here xiaobian sorted out some basic functions of short video for reference. Can consider according to oneself actual situation.
1. Recommendation list: According to the type and quantity of videos watched by users, the machine algorithm of the system will recommend users’ favorite videos to the list according to your usage habits and hobbies, so as to improve users’ visual experience and make them more intelligent.
2. Hot list: through machine algorithms or background Settings, popular videos to be created and popular videos watched by users can be displayed to improve the exposure rate and user retention rate
3. Nearby list: You can find friends in your city and record different videos together. As long as you are active enough, you can meet a lot of interesting little brothers and sisters
4. User home page: By liking or following the host of the video, users can click the user’s profile picture to enter the main home page of the video and enjoy the silky smooth watching experience. The same little brother and sister can experience different visual feast and display various styles in turn.
5. Private message function: self-evident oh, unleash your primal power, to your favorite little brother little sister offensive, chat ~~~
6. Recording function: This is the core of the whole application. Users can match their own unique and popular videos, climaxing music, cute and cute cute stickers, dynamic and cool special effects like going back in time through the powerful and rich content library. Create a different visual feast.
The above is a simple and soulless combination of short video application functions. I believe that with your brilliant mind and outstanding talent, you will be able to create your own short video platform and create a different “Douyin”, a different short video world.