What’s hot right now? — Douyin, without a doubt, has become popular across the country, not only in a number of popular online cities. Once douyin is turned on, it can’t stop for half an hour. I admit that short videos, live broadcasts and mobile games can make urban life much easier. Because in real life, we are carrying more and more pressure. Just a few minutes or even more than ten seconds, we can get long unseen joy and happiness. As they say, where there are the most people, there is money to be made. Douyin this short video source has become the new wind mouth of the competition among entrepreneurs. For entrepreneurs, the essence of entrepreneurial success is to find the wind and go with the flow. Since its launch in 2016, the short video platform Douyin has continued to gain popularity, with more than 100 million users by the end of 2017. Recently, Tiktok has become a strategic product of Toutiao. The development of short video APP source code allows users to share their life through video anytime and anywhere. Compared with traditional text and picture sharing, it is more real, rich and attractive. So what should we pay attention to in the process of developing short video APP? 1. Video effects and Materials Video effects add different levels of beauty effects and sticker patterns to videos, which are more entertaining and personalized and easy to attract the attention of others. This is different from ordinary videos. In this era, traditional videos can no longer satisfy users. Only by satisfying users’ entertainment can users fall in love with this APP. 2. Video compression Processing Video compression is one of the difficulties in short video APP development. When user upload video, the APP will not affect the user experience in an instant complete video format unification, the unification of the video rate, resolution processing, video compression processing problems, if don’t upload the video compressed will make servers more, a lot of unnecessary space resolution processing will not result in some video display is not complete, others show is too small, All should be processed and unified by APP. Of course, the premise is still not affecting the user experience. Big data analysis is more and more widely used. When we browse products on JINGdong, we will find that jingdong recommends the products we have searched or are interested in. For example, when we browse toutiao, we will also find that the content we are interested in is pushed. This is the result of big data analysis, which is particularly important in e-commerce apps. The APP will detect which type of video is viewed by more people, which period of time is viewed by more people, which age group or which region people like to watch what kind of video, etc. Through such analysis, the advertisement promotion, video push and branch office entry of each region can be customized. Meanwhile, the APP pushes videos suitable for users according to the labels selected by users. How to improve the service quality of Kuaishou First of all, we analyze the advantages of short video APP software. 1. Rich content: The service content of short video APP is vertically divided into several sections according to the needs of users; Such as life, entertainment, emotion, animation, society and so on, so that every user can go to watch the quality of the service content. 2. Meet the public aesthetic: All functions of this mobile application can meet the needs of users, and the requirements for anchors are not high. As long as you dare to broadcast live and are talented, you can become loyal anchors in the platform, thus improving the user base of the platform. 3. Content quality is guaranteed: In order to improve brand competitiveness, the platform requires content to be original and innovative. In addition, the host content will be reviewed in real time, and only the verified content can appear on the home page, so as to improve the user experience. Iii. How does the short video APP system provide services for users? 1, user registration: as long as you dare to think, dare to say, you can become a member of the platform, the perfect display of personal style. 2, beauty broadcast: nowadays, most users like to use beauty to present themselves. Therefore, this mobile phone client introduces different styles of filters and beauty effects online according to the current user’s beauty needs, and users can set up according to their favorite lines, so as to attract more fans. 3. Sharing and interaction: In order to improve user stickiness, short video APP production cooperates with various mobile social platforms so that users can share their favorite content with their friends with one click. This will not only promote emotional communication between the two sides, but also increase the user base of the platform. The source code development of short video APP should take user experience as the core, improve the originality and innovation of the platform content, and review the video content in real time, only the approved content can appear on the home page, so as to improve the user experience. Secondly, other functions, such as short video, voting, community, circle of friends and so on, should be added to live broadcast APP, which is suitable for live-broadcast apps such as Huajiao and Yingke. In this way, live broadcast is the main business for users, while community and short video are based on live broadcast to meet the needs of more users. Heat high, finally, as a short video and broadcast content for the user’s time at the same time, essentially two types of content form does not constitute, on the contrary trend fusion, short video has gradually become the standard of live platform, produced by a large number of live video content, can also be used as a short video material, will present the trend that complement each other in the future. Short video APP development functions 1. Video shooting and import: support to directly shoot and import mobile phone local video 2. 3.MV special effects: more than 10 new MV special effects, so that ordinary video into a blockbuster 4. Scene filter: professional video filter makes portrait and landscape video more amazing. 5. Exquisite soundtrack: select background music of various styles to recreate the atmosphere of movie blockbusters. Rich content: in secopap, you can find interesting content or participate in all kinds of activity topic 7. 8. Video storage function: After each user shoots a short video, it will be uploaded to Miaopai, so that fans who care about themselves will see 9. Sharing function: Video sharing to Weibo, wechat, QQ and other social media as a medium of information transmission, video has gradually affected people’s social life experience. Such as microvision, both media attributes, social attributes. At the same time, its long video, equivalent to the standard length of a micro film, if combined with advertising marketing, can obtain a certain effect, so it gradually attracts the attention of enterprise marketing.