I believe that many partners engaged in operation promotion will be involved in keyword ranking work, today here also talk to you about SEO, SEM some things!

From the domestic search engine development process, the relevant search engine algorithm, almost every year in the constant adjustment and optimization, the purpose is only one: high to meet the user’s search needs.

Among them, for SEO keyword ranking optimization, there are still some platitude influence factors are excessive interpretation, in fact, SEO has no myth, every minute is in dynamic change.

So, SEO keyword ranking optimization, what are the 5 core factors?

According to the experience of previous SEO keyword optimization, we will elaborate through the following content:

1, the domain name

Domain name age

Domain name use years, is not the only criteria for search engine trust measurement, we pay more attention to the history of domain name use, and the relevance of the docking project.

② Domain name double – spelling

To some extent, the inclusion of target keywords in a domain name is positive. For example, the word baike, in the absence of the bear paw ID icon, you can see bold in SERP search results, but not absolutely.

③ Domain address

In the domain name website, including target keywords is mainly the operation of Google SEO, Baidu SEO, including Chinese characters, such as: /tag/ Beijing SEO/, commonly used in the extensive directory, white hat SEO, general role.

2, content,

① Title keywords in TDK, although they have been reduced by search engines, Batman IT still believes that IT is an essential basic optimization strategy.

②H tag is a topic worth discussing. With the in-depth development of machine learning, search engines seem to be particularly disgusted by the deliberate use of H tags and a large number of keywords.

③ Image ALT tag, is an important reference index for page relevance, it can assist in the control of page keyword density, can be properly used.

(4) Content length, relevance, scarcity and timeliness are still important indicators for search engine ranking estimation.

(5) Compared to old content, from the current point of view, if the page update float is relatively low, its ranking will gradually decline, and even delete the index.

3, architecture,

① Internal chain is very important because it helps Baidu crawlers to better understand page relevance and verticality of the whole site content.

② page layout, it is the basic framework of weight flow, but also the core basis of the whole site keyword ranking.

HTML code, simple and clean code, is conducive to improving the probability of Baidu fast collection.

(4) Structured data configuration, such as the access of bear paw ID, is conducive to obtaining diversified search display in SERP.

4, outside the chain

(1) the number

External chain total is a relative concept, theoretically the more the better, the premise is for different site types, reasonable growth, and link quality.

(2) the correlation between

External chain relevance is very important, but external chain authority is also important, new station we choose authority, old station we choose relevance.

(3) anchor text

External anchor text link diversity is an inevitable development trend, and even too much need to consider LSI keywords.

④ Export link

From the current point of view, properly adding export links is conducive to improving page relevance, especially single-page optimization.

(5) nofollow links

For valuable nofollow links, Batman IT has always believed that IT will still play a positive role, such as: CSDN, Douban and other large stations of the label, in theory, we think that such anchor text links, still useful.

5, safety

(1) Website hacking may be a normal situation, but as website operators, we must avoid, primary protection can appropriately choose a commercial CDN.

②HTTPS from the current point of view, for search sorting weighting, after incomplete testing, we believe that there is a positive role, especially in Baidu search resource platform certified links.

(3) Collection and mirroring, in theory, is inevitable, the solution is very simple, and the copyright agency to sign a cooperation agreement, if you are the original, you can accumulate to a certain amount, unified rights protection, is also a good income.

④ To solve the negative SEO is the direction we have been studying, from the current point of view, based on the principle of search engine protection strategy, or has some effect.

For the first time to share with you the network marketing class of article, want to know how to do the operation of the work of partners! Operation is a big family, we have to design a lot of things, the most basic bidding, natural ranking, information flow (now may be relatively mainstream), new media operation and so on!